Contact us today 320-269-2156mediakit.gatehousemedia.com/Montevideo_MN/mk.pdfCharles Hanson has...

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XNSP83797 SP82342 2018 Media Kit Contact us today 320-269-2156

Transcript of Contact us today 320-269-2156mediakit.gatehousemedia.com/Montevideo_MN/mk.pdfCharles Hanson has...

Page 1: Contact us today 320-269-2156mediakit.gatehousemedia.com/Montevideo_MN/mk.pdfCharles Hanson has collected and mounted every species of ducks in North America as well as other waterfowl,

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2018 Media Kit

Contact us today 320-269-2156

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[ [Welcome to Montevideo Publishing

In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.

We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.

Montevideo Publishing serves Minnesota residents of Chippewa, Lac Qui Parle and Yellow Medicine Counties. Publications include the Montevideo American-News, the Star Advisor, and the Minnesota Western Peach, as well as website montenews.com.

Founded in 1869, the Montevideo American-News is a weekly, paid circulation newspaper that publishes each Thursday, and reaches an estimated 9,720 readers.

Established in 1929, the Star Advisor is a free shopper’s guide that saturates Montevideo and surrounding communities. The publication is distributed each Sunday and reaches approximately 32,000 potential readers.

The Western Peach is a supplement that is included in 12 area community newspapers. The publication has an estimated readership in excess of 60,000 in an 8-county area surrounding Montevideo.

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[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing

needs locally, regionally and nationally.

Portfolio Overview GateHouse Reach

100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS

TOTAL COMMUNITYPUBLICATIONS

640+

DAILYNEWSPAPERS

130

RELATEDWEBSITES

540+

OPERATE IN 540+ MARKETSACROSS 38 STATES

1350+I N - M A R K E T

SALESR E P R E S E N T A T I V E S

SERVE OVER

225KSMALL &MEDIUM

BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES

+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS

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[ [Market Profile Chippewa, Lac Qui Parle and Yellow Medicine Counties, MN

Yellow Medicine

Lac Qui Parle

Chippewa

Granite •Falls

• Montevideo

Total Households

12,172Average Household Income

$70,386

Total Population

28,535

Children at Home 3,318 27%

2018 Claritas, Chippewa, Lac Qui Parle, Yellow Medicine Counties, MN

Base: Total Households - 12,172

Own a Home 9,329 77%

Employment (population age 16+)Executive/Professional/Mgr. 12% Office/Administrative Support 7%Sales 5% Healthcare 7%Services 20%

Education (adults age 25+)College Graduate 5,927 30% Some College, no degree 4,820 24%High School Graduate 7,329 37% Other 1,843 9%

Household IncomeUnder $35,000 3,708 30% $35,000-$49,999 1,845 15% $50,000-$74,999 2,464 20% $75,000+ 4,155 34%

Age Median Age: 5318-34 5,281 24% 35-44 2,935 13%45-54 3,246 15% 55+ 10,806 49%

GenderMen 11,045 50% Women 11,223 50%

Base: Total Adults - 22,268

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Consumer Spending

We will help you increase your sales.

Key Consumer categories Expenditure Apparel $17 Computers, Software & Accessories $4Education $9 Household Furnishing and Appliances $20Health Care $65Groceries $56 Automotive - All $125 Pet Related $9 Sports & Recreation $7Travel $22Dining Out $30 2018 Environics Analytics, Chippewa, Lac Qui Parle, Yellow Medicine

Counties, MN

Total Annual Consumer Spending

$594 Million

(in millions)

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[ [Reach

We reachyour most profitable customers.

shoppers.

Print & digital newspaper delivers

6out of

10montenews.com Average Monthly Traffic Page Views 58,400 Unique Visitors 22,000

Google Analytics Aug 2017

63% of Total Adults

61% of Men

64% of Women

59% of Adults Age 18-54

69% of Adults Age 55+

69% of College Educated Adults

54% of High School Graduates

57% of HHI under $50,000

68% of HHI $50,000+

65% of Homeowners

58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach

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PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market Coverage

We delivershoppers to your business.

Multi-Media Solutions

DIGITAL SOLUTIONSmontenews.com

ThriveHive

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40

2015-2016

MontevideoBusinessCarddireCtoryAn easy to handledirectory of localbusiness cards.Manageable andConvenient

MontevideoPublishing 320-269-2156

Thursday, September 17, 2015 Montevideo American-News Hunting Guide Page 1

320-269-6818Hours: Mon., Tues., Thurs., Fri. 9 - 6:30 pm;

Sat. 9 am - Noon; CLOSED Wednesday1332 Benson Road, Montevideo MN 56265

1/2 mile north of watertower

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Charles Hanson’s legacy is his collection of North American waterfowl Charles Hanson has collected and mounted every species of ducks in North America as well as other waterfowl, game birds and birds of prey. Canvasbacks are hisfavorite ducks. His collection is on display at the Charles Hanson Wildlife Display in Ortonville. See story on pages 10-12. (Staff photo by Bruce Olson)

GUIDE2015

HUNTING GUIDE

Don’tbe theofficedinosaur

... page 4

Determineif downsizingis for you

... page 7

There’smore atthe librarythan meetsthe eye

... page 6

Montevideo American-NewsThursday, April 14, 2016

By Mike MilbrandtSTAFF WRITER

To say that Village Place isunique would not do it jus-tice. Located in historic Lacqui Parle Village, it is acharming example of whatall adult group homes shouldaspire to be.

Owned and operated byDeb Ochsendorf, VillagePlace has quietly been pro-viding quality care to seniorsand disabled adults for 12years. The house is trulyhome to Ochsendorf, whoseparents built the home.

The house was construct-ed in 1934 by Deb’s par-ents, Olaf and Alice Peter-son. Olaf was a recycler ofsorts. He gathered lumberfor the home by disman-tling buildings that were setto be demolished. He thenreused the lumber to buildhis family a home in themidst of the Great Depres-sion. Deb still has memo-ries of helping her fatherpull nails from boards whenshe was a little girl.

In addition to herself,Ochsendorf has one part-timeemployee (her daughter,Marrisa Trexler), and onevolunteer that help out.

Village Place currentlyhas one client, but there isroom for three more. Wehave made it our missionto make our clients ‘fami-

ly’... this is the one ingre-dient that is missing inmost group homes andnursing homes,” said

Ochsendorf. “Familymakes a home and thatfeeling of belonging cre-ates a personal happiness

for a better quality oflife.”

Ochsendorf believes thatthe simple things in life are

what makes life worthwhile.She grows her own organic

Family is what Village Place is all about

Resident Ole Dahl with Deb Ochsendorf, owner and operator of Village Place. (Staff photo by Mike Milbrandt)

See Village Place page 2

Farmers Elevatorholds to itsco-opvalues

... page 5

Propertytax reliefpriority ofMinn. CornGrowers

... page 13

CURE, LSP propose 20percent more livingcover

... page 11

Thursday, March 24, 2016

MontevideoAmerican-News

The only publication devoted entirely to agriculture in the Montevideo area.

FARMERCountyCounty

FARMERBy Bruce Olson

EDITOR

Montevideo’s John Deere dealership wasalready a thriving business when Bill Kibblebought the dealership from Herman Meyer in1976.

Herman and Maria Meyer had owned andoperated Meyer Implement at the south end ofMontevideo’s main street since 1944. Their son,Norm, and his wife, Karen, later becameinvolved in the business.

During their time in business, the Meyers sawthe introduction of John Deere’s six-cylindertractor, the 4010, which was revolutionary at thetime.

Prior to the opening of Meyer Implement, areafarmers could order parts for John Deere equip-ment from Campbell Implement in Montevideo.

The history of the John Deere company datesback to 1837, when John Deere, a blacksmith,fashioned a Scottish steel saw blade into a plow.In 1923, John Deere’s model D tractor was intro-duced. The company’s first combine, the JohnDeere No. 2, was produced in 1927. In 1947,John Deere introduced its first self-propelledcombine, the model 55.

Today, John Deere is the largest agriculturalmachinery company in the world. employingapproximately 67,000 people worldwide.

When the Meyers opened their dealership,equipment was small enough that the downtownMontevideo location’s space was still adequate,

but getting increasingly crowded.

Kibble Equipment celebrating 40 years as one of nation’s most successful John Deere dealerships

The Kibble Equipment team of (from left) Bill Kibble, owner; Karen Meyer, controller; DaveGoebel, service manager; and Garret Winter, parts manager; were together for many years.This photo in the Farm Equipment magazine was taken in 1992. (Submitted photo)

See Kibble Equipment page 2

We are the one sourcefor your customized solution.

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Promotions

Leverage the reach of our large audience with custom advertiser promotions.

Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.

Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.

TYPES OFPROMOTIONS: • Sweepstakes • Photo/Video Contests • Quizzes • Sports Pick ‘Ems • Ballots

Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.

Leverage the Power of Promotions!Promotions provide the strength of integrated media

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Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.

Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.

Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.

Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.

Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.

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[ [Web Redesign The Best Local News Site Just Got Better

NEW DESIGN = BETTER USER EXPERIENCE

& INCREASED AD IMPACTWhat is it?It’s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we’ve totally rebuilt the site with a fresh new design!

But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers.

What’s new?Integrated advertising opportunities throughout the site

• A less cluttered environment for a better user experience

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Your message is seen by users on any device so you’ll reach them wherever they are.

Why do you need it?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.

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Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.

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montenews.com223 South First StreetMontevideo, MN 56265

(320) 269-2156

How to Reach Us

Trusted. Local. Engaged.

The Montevideo American-News and Montenews.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.