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2018 Media Kit

Contact us today 1-800-657-6017

[ [Welcome to the Hays Daily News

Frank Motz took a big gamble on November 11, 1929. Barely two weeks after the stock market crash that ushered in the Great Depression, he started a daily newspaper in Hays, Kan. The gamble paid off — both for Motz and for the community.

With a dedication to local news and advertising, The Hays Daily News established itself as a standard-bearer for the region. Journalistic excellence was expected — and delivered. An ethical pursuit of the truth was undertaken that Armistice Day that has continued to the present. Competition comes and goes, while the founding principles of fairness, accuracy and access to the best deals in town continue guiding the newspaper’s staff.

The Hays Daily News remains committed to being the best and most trusted news source, reporting on local stories that matter, from breaking news to sports and entertainment. Our pages reflect the best this region has to

offer, while not shying away from controversy or heart-wrench.

We also continue to offer the most effective and comprehensive portfolio of advertising vehicles to help grow your business. In addition to The Hays Daily News daily paper and online version, local companies take advantage of niche magazines such as das Haus and Sports Ink. to market themselves. Our digital portfolio includes website and app creation, social media campaigns, search engine optimization and marketing, reputation management, and advertising across the Internet based on geography, demographics and psychographics. We can identify, find and deliver your target market — leaving you free to concentrate on what you do best: Selling your products and services.

The Hays Daily News remains committed to the editorial and advertising excellence established in 1929. Great traditions are worth upholding.

[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing

needs locally, regionally and nationally.

Portfolio Overview GateHouse Reach

100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS

TOTAL COMMUNITYPUBLICATIONS

640+

DAILYNEWSPAPERS

130

RELATEDWEBSITES

540+

OPERATE IN 540+ MARKETSACROSS 38 STATES

1350+I N - M A R K E T

SALESR E P R E S E N T A T I V E S

SERVE OVER

225KSMALL &MEDIUM

BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES

+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS

[ [Market Profile Hays, KS Area

Hays

Total Households

57,131Average Household Income

$63,330

Total Population

134,540

Children at Home 15,363 27%

2018 Claritas, 75 Mile Radius of Hays, KS

Base: Total Households - 57,131

Own a Home 41,166 72%

Employment (population age 16+)Executive/Professional/Mgr. 11% Office/Administrative Support 8%Sales 6% Healthcare 7%Services 20%

Education (adults age 25+)College Graduate 29,411 32% Some College, no degree 23,884 26%High School Graduate 28,910 32% Other 9,191 10%

Household IncomeUnder $35,000 20,768 36% $35,000-$49,999 8,756 15% $50,000-$74,999 11,191 20% $75,000+ 16,417 29%

Age Median Age: 5118-34 29,064 28% 35-44 14,241 14%45-54 14,743 14% 55+ 46,810 45%

GenderMen 53,124 51% Women 51,734 49%

Base: Total Adults - 104,858

Consumer Spending

We will help you increase your sales.

Key Consumer categories Expenditure Apparel $76 Computers, Software & Accessories $20Education $48 Household Furnishing and Appliances $88Health Care $282Groceries $251 Automotive - All $550 Pet Related $39 Sports & Recreation $34Travel $97Dining Out $134

2018 Environics Analytics, 75 Mile Radius of Hays, KS

Total Annual Consumer Spending

$2.7 Billion

(in millions)

[ [Reach

shoppers.

Print & digital newspaper delivers

6out of

10

We reachyour most profitable customers.

hdnews.net Average Monthly Traffic Page Views 553,262 Unique Visitors 65,671

Google Analytics 6 Month Avg Jul-Dec, 2017

63% of Total Adults

61% of Men

64% of Women

59% of Adults Age 18-54

69% of Adults Age 55+

69% of College Educated Adults

54% of High School Graduates

57% of HHI under $50,000

68% of HHI $50,000+

65% of Homeowners

58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach

PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market Coverage

We delivershoppers to your business.

Multi-Media Solutions

DIGITAL SOLUTIONShdnews.net

ThriveHive

We are the one sourcefor your customized solution.

AUGUST 2017

A MAGAZ INE FOCUSING ON ALL T HINGS SPORT S IN NORT HW EST KANSAS

THE HA� S DAIL� NEW S

ALE� LOPEZ IS ONE OF T HE JA� HAW K’S T OP GU� S

Promotions

Leverage the reach of our large audience with custom advertiser promotions.

Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.

Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.

TYPES OFPROMOTIONS: • Sweepstakes • Photo/Video Contests • Quizzes • Sports Pick ‘Ems • Ballots

Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.

Leverage the Power of Promotions!Promotions provide the strength of integrated media

with high engagement and database growth.

QUALIFIEDLEADS

E-MAIL DATABASE

COLLECT RICH DATA

SOCIAL FOLLOWING

DESIREDAUDIENCE

AUDIENCEENGAGEMENT

Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.

Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.

Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.

Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.

Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.

[ [Promotions

[ [Web Redesign The Best Local News Site Just Got Better

NEW DESIGN = BETTER USER EXPERIENCE

& INCREASED AD IMPACTWhat is it?It’s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we’ve totally rebuilt the site with a fresh new design!

But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers.

What’s new?Integrated advertising opportunities throughout the site

• A less cluttered environment for a better user experience

• Increased visibility for your messages

• Easier navigation to encourage more time on site

Your message is seen by users on any device so you’ll reach them wherever they are.

Why do you need it?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.

ADS LOAD AS USERS SCROLL THROUGH THE PAGE

#IMPRESSIONS = #VIEWS!

HIGHER IMPACT AD UNITS+ FRESH, CLEAN ENVIRONMENT+ CROSS PLATFORM PRESENCE

= POWER FOR YOUR BUSINESS!

Get started today!Contact your representative for current rates and additional details.

Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.

Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.

www.thrivehivecom

Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before

Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns

Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business

Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition

An extension of your team. We know your time is valuable - that’s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business

Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget

Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard

EST. 2012 Recognized leader in SMB Digital Solutions

Voted 1st PlaceNamed Best

Digital Agency

ThriveHive at a Glance

Full suite of Digital Marketing Solutions including:

• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder

Customized digital advertising solutions also available

30+ YearsExperience in SEM

190K+ Small and medium businesses served

15K+ Custom

campaignsrun

[ [ThriveHive Everything you need to market your business online

[ [Creative Solutions Solutions to Build Your Brand and Your Business.

Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.

Premium Edge unit distributes your message with video and slideshows.

Interactive elements, including locator maps, make it easier to bring customers directly toyour door.

Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.

Digital and print

advertising created to

support your campaign

and reach ourtotal audience.

Develop a constant connection with your audience by integrating features

including social media feeds.

Custom projects such as logos, podcast headers, identity packages and collateral.

w

EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.

24 hour on call maintenance,

safety and security features.

To learn more go to

www.thetraditiongrads.com

LUXURY STUDENT LIVING

HDNews.net507 Main St. • Hays, KS 67601

785-628-1081Publisher - Ext. 132

Advertising Director - Ext.118Business Office - Ext. 124

Circulation - Ext. 113Newsroom - Ext. 164

How to Reach Us

Trusted. Local. Engaged.

The Hays Daily News and HDNews.com provide unparalleledcoverage of our community. Written by locals, for locals, our team

is proud to live, play and work in the community we serve.