Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel:...
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Transcript of Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel:...
![Page 1: Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel: 604-592-7528 E-mail: sarah.smith2@terasengas.com .](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e3c5503460f94b2f0a3/html5/thumbnails/1.jpg)
Contact Information Sarah SmithManager, Marketing & Energy EfficiencyTerasen Gas Inc.
Tel: 604-592-7528E-mail: [email protected]
ENERGY STAR® for New Construction
May 5, 2006
![Page 2: Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel: 604-592-7528 E-mail: sarah.smith2@terasengas.com .](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e3c5503460f94b2f0a3/html5/thumbnails/2.jpg)
May 4, 2006
Presentation Outline
Introduction
Market Conditions in B.C.
New Construction Program
New Home Program
Conclusions
Agenda
![Page 3: Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel: 604-592-7528 E-mail: sarah.smith2@terasengas.com .](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e3c5503460f94b2f0a3/html5/thumbnails/3.jpg)
May 4, 2006
Introduction
Terasen Gas Inc.
• wholly-owned subsidiary of Kinder Morgan
• 900,000 customers
• 48,000 km of pipeline
• 125 communities
![Page 4: Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel: 604-592-7528 E-mail: sarah.smith2@terasengas.com .](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e3c5503460f94b2f0a3/html5/thumbnails/4.jpg)
May 4, 2006
Market Conditions
In British Columbia:
• Low Electric Prices: 6¢/kwh
• Electricity at margin > 6¢/kwh
• Hot housing market – low cost
As a result:
• Electric Hot Water Tanks are ~50% of market
• Electric Baseboards common in multi-family
• Electric Heat 70% of market on Vancouver Island
![Page 5: Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel: 604-592-7528 E-mail: sarah.smith2@terasengas.com .](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e3c5503460f94b2f0a3/html5/thumbnails/5.jpg)
May 4, 2006
Residential Energy Use Profile
Source: Natural Resources Canada Website: 2003 B.C. Stats
Space Heating50%Hot Water
28%
Appliances16%
Lighting 5%
Cooling1%
![Page 6: Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel: 604-592-7528 E-mail: sarah.smith2@terasengas.com .](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e3c5503460f94b2f0a3/html5/thumbnails/6.jpg)
May 4, 2006
ENERGY STAR New Construction
• Target: 3000 New Homes
• Offer: $500 for builders to install ENERGY STAR heating with natural gas hot water
(~covers incremental cost)
• Partners: MEMPR, NRCan
• Includes: PST Exemption
• End Date: Dec 31, 2006
![Page 7: Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel: 604-592-7528 E-mail: sarah.smith2@terasengas.com .](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e3c5503460f94b2f0a3/html5/thumbnails/7.jpg)
May 4, 2006
Program Overview - Process
• Original program ran until December 31, 2005 to pre-qualify
• Builders / Developers then had 12 months after approval to install natural gas equipment
• Extended to Dec 31, 2006 to apply and install
![Page 8: Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel: 604-592-7528 E-mail: sarah.smith2@terasengas.com .](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e3c5503460f94b2f0a3/html5/thumbnails/8.jpg)
May 4, 2006
ENERGY STAR New Construction
Marketing:• Direct promotion with
builders• Workshops and Training• Breakfast/Lunch info
sessions• Radio Ads• Literature
– Industry newsletter– Builder / Developer Toolkit– Information Sheets– Builder / developer-specific
website section
![Page 9: Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel: 604-592-7528 E-mail: sarah.smith2@terasengas.com .](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e3c5503460f94b2f0a3/html5/thumbnails/9.jpg)
May 4, 2006
Observations about Builders:
• like to do things the same way each time (disadvantage & advantage)
• lean towards granite countertops over energy efficiency
• quick to follow trends of market
• prefer one simple application form
• are not interested in small incentive $
• are not interested in complex application process or short programs
• respond best to direct promotion
• prefer bundled offers
ENERGY STAR New Construction
![Page 10: Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel: 604-592-7528 E-mail: sarah.smith2@terasengas.com .](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e3c5503460f94b2f0a3/html5/thumbnails/10.jpg)
May 4, 2006
Evolution of Program
Introducing the New Home Programfor Builders and Developers
$3000 for EGH80 and Appliances• promotes EGH80 homes• brings together many existing
incentives & offers• provides a single application form• gets attention of builders
• long term offer (with increased $ initially)
• provides specific incentive for appliances and lighting
![Page 11: Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel: 604-592-7528 E-mail: sarah.smith2@terasengas.com .](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e3c5503460f94b2f0a3/html5/thumbnails/11.jpg)
May 4, 2006
Additional Success Factors
Keys to success
• Support initiatives with Education & Awareness
• Include training of industry• Leverage partner programs and funding• Provide consistent, longer-running
programs
![Page 12: Contact Information Sarah Smith Manager, Marketing & Energy Efficiency Terasen Gas Inc. Tel: 604-592-7528 E-mail: sarah.smith2@terasengas.com .](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e3c5503460f94b2f0a3/html5/thumbnails/12.jpg)
Contact Information Sarah SmithManager, Marketing & Energy EfficiencyTerasen Gas Inc.
Tel: 604-592-7528E-mail: [email protected]
Questions?