6/5/2020 FCA US Media - Alfa Romeo USA Announces 110th Anniversary Heritage Content Package

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Alfa Romeo USA Announces 110thAnniversary Heritage ContentPackage

May 18, 2020 , Auburn Hills, Mich. - In preparationof Alfa Romeo’s 110th anniversary, to be officiallycelebrated on June 24, 2020, the brand is launching acomprehensive heritage package that highlights keymoments in its illustrious history. Headlining theheritage package is an interactive e-book, whichspans from the brand’s very beginning in 1910, whenthe first A.L.F.A., the 24 HP, was introduced, to todayand beyond with such vehicles as the limited-editionGiulia GTA and the upcoming Tonale crossover.

Between the bookends, discover notable nuggets anda slew of “Did you know?” facts, including:

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Ariel Gavilan

Ronald Kiino

VIDEOS

6/5/2020 FCA US Media - Alfa Romeo USA Announces 110th Anniversary Heritage Content Package

https://media.fcanorthamerica.com/newsrelease.do?id=21731&mid=1243 2/4

Did you know the Alfa Romeo logo combines theemblem of the city of Milan and the "BiscioneVisconteo," the coat of arms of the Viscontifamily, which ruled medieval Milan?Did you know Alfa Romeo won the very firstFormula 1 championship in 1950? And thesecond Formula 1 championship in 1951, withJuan Manuel Fangio securing the title?Did you know Enzo Ferrari drove for the AlfaRomeo racing team prior to leaving to establishhis own car company?Did you know Hollywood stars from the 1940saspired to drive Alfa Romeos, especially raremodels such as the 6C 2500 Super Sport?Did you know that the Alfa Romeo 156 D2 racecar introduced in 1998 went on to win 13 touringcar championships?

All of this and more are detailed in this heritagepackage, including all of the photography, much ofwhich comes from the archive at the Museo StoricoAlfa Romeo in Arese, Italy, and a short videosynopsis.

Additional content package highlights include:

"My Favorite Alfa Romeo Cars," by Ralph Gilles,Head of Design, FCA"Most Significant Performance Cars From AlfaRomeo," by Lorenzo Ardizio, Curator Museo

110 Years of Alfa Romeo

IMAGE GALLERIES

Alfa Romeo Heritage: 1900-1950

6/5/2020 FCA US Media - Alfa Romeo USA Announces 110th Anniversary Heritage Content Package

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Storico Alfa RomeoEvolution of the Biscione logoStory behind the Trefoil “face”

Alfa RomeoSince its foundation in Milan, Italy, in 1910, AlfaRomeo has designed and crafted some of the moststylish and exclusive cars in automotive history. Thattradition lives on today as Alfa Romeo continues totake a unique and innovative approach to designingautomobiles. The Alfa Romeo Stelvio sets a newbenchmark in performance, style and technology in anSUV. The award-winning Alfa Romeo Giulia deliversrace-inspired performance, advanced technologiesand an exhilarating driving experience to the premiummidsize sedan segment. The Giulia Quadrifoglio andthe Stelvio Quadrifoglio feature Alfa Romeo’s mostpowerful production engine ever with unsurpassed 0-60 mph times of 3.8 and 3.6 seconds, respectively.Rounding out Alfa Romeo’s world-class lineup is thehandcrafted Alfa Romeo 4C Spider. Alfa Romeo ispart of the portfolio of brands offered by globalautomaker Fiat Chrysler Automobiles. For moreinformation regarding FCA (NYSE: FCAU/ MTA: FCA),please visit www.fcagroup.com.

Follow Alfa Romeo brand news and video on:Website: www.alfaromeousa.com andwww.alfaromeo.com

Alfa Romeo Heritage: 1951-2019

6/5/2020 FCA US Media - Alfa Romeo USA Announces 110th Anniversary Heritage Content Package

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Alfa Romeo Heritage Logos

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Alfa Romeo 110th Anniversary eBook (pdf)

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