Contact: Csongor Hajna, Provident Pénzügyi Zrt. +36-20-339-0549, csongor.hajna@provident.hu

Intro for participants // version: February 12th, 2010

An initiative of the

BCCH Corporate Responsibility working group

chief patron: HM Ambassador Greg Dorey

 o organized sharing of CR knowledge and best practice

between BCCH members and invited major CR players in the framework of a branded project

 o involving high level decision makers and the media

education, exchange of ideas, stakeholder engagement, ...

What is Project ChainReaction?

What happens within the project?

• each event hosted by a selected BCCH member

• hosts present their own CR activities

o through "field visits" and presentations

• 4-5 events / year, (bi-)monthly,

o 3-4 professional event in Q1-Q3 + 1 BCCH community volunteer day

o project continues infinitely depending on demand

o project also serves as a „CR training”

o regular participants receive a diploma

What happens within the project?

• each visit covers a specific CR area

o environment

o sustainability

o community and volunteerism

o CR for financial companies, ...

• we aim to cover all areas of the CR profession on the long run

What’s the purpose of the project

• Serve BCCH members with quality professional knowledge

• Provide exposure for companies with good CR programme

• Contribute to the Hungarian economy• educate decision makers and journalists in CR

• spread CR best practice

• Build a network for corporate responsibility professionals

What’s the purpose of the project

• Serve BCCH members with quality professional knowledge• Regular participants receive a diploma

• Provide exposure for companies with good CR programme

• Contribute to the Hungarian economy• educate decision makers and journalists in CR

• spread CR best practice

• Build a network for corporate responsibility professionals

Examples (semi-confirmed)

• Tesco leads guests around in its new "eco"supermarket and

explains how they actually save money by using 21st century

green technologies.

• Magyar Telekom shows its high-tech call center which employs

people with disabilities, also presents other initiatives related to

equal opportunities.

• Financial companies (Provident, Citibank) explain how

responsible lending helps them recover from the economic crisis.

Schedule for a sample event

• 09:00„Field visit”e.g.: visit solar panels, call center for blind, brewery, National Bank,

etc.

• 09:40Key note speech and press conferencewith hosts and VIP guest, e.g. Ambassador Dorey

• 10:10Coffee breakcourtesy of the host company, informal discussions

• 10:30Professional trainingpresentations for regular participants, 4 x 20’ + 1 short breakspeakers from business / non-profit / government sectors

• 12:00Event close

(depends on location)

Approach

• How does CR make your business PROFITABLE.

o In practice. Here and now.

Case studies backed up with numbers Hands on experience at local visits

Reposition CR from „nice to have” to „good to have”.

What's in it for me?

Learning from each other within BCCH 

• … allows you to learn from the best companies

• … grants you practical knowledge

• … may give you credit through media exposure

• … is a mirror to test your CR against

• … educates invited decision makers and journalists

• … allows you to build professional contacts

• … cost effective (basically free)

Third-party CR trainings/audits are MUCH more expensive.You save money and get the best quality available.

How can I join?

1. Accept participation requirements (see later)

2. Decide level of participation

o host / partner / guest (see later)

3. Submit application

• << download application form >> (link not operational yet)

• send completed form to bcchcsr@gmail.com 

• If application accepted, enjoy partaking in the programme

Levels of participation

• Champions (about 6 / year)

• hosts of 1 training session each, regular participants• leading BCCH companies / companies with excellent CR programme

 • Partners (about 15 per session)

• regular participants• CR professionals of (preferably) BCCH members

 • Guests (about 10 per session)

• non-BCCH professionals• media• decision makers

„Champions”

• Key participants selected by BCCH CR SIG, based on o quality of the candidate’s CR programmeo economic impact of the candidate companyo commitment made to the ChainReaction project

 

• Champions host sessionso Each session held at the Champions’ premiseso Champion covers (optional) costs of venue, catering, etc.o Champions present their own CR programme

 

• Limited spots available (only 6 sessions / year) o participants from similar industries may co-host sessionso participation must be signed off by CEO (see conditions later)

„Partners”

• Regular participants accepted by BCCH CR SIGo regular participants receive a diploma

o they do not host but regularly participate sessions

o they contribute with questions, comments

 

• Limited spots available (about 15) o recommended for CR (related) professional of the company

o priority given to BCCH member companies

„Guests”

• The project is open to

• the media

• „CR training” for journalists specialized in CR, social,

environmental, NGO, etc. professional areas

• decision makers

• „CR training” for high level public servants, politicians, etc.

• non-BCCH CR professionals

Terms of participation

• Each participant covers costs and provides venue for one session (30-50 people)

• Participant delegates at least one relevant person to all training days (appx. once every 1.5 - 2 months)

• Host’s CEO opens local training session

• Trainer is a senior CR professional of the company

• Training deals with all relevant areas of the company’s operation

• Host submits presentation and summary to BCCH for evaluation and publishing

ChainReaction Checklist

values to members

visibility

seniority

CR

balance

simple, cheap

decision makers

• knowledge, contacts, exposure

• media value, published results, events

• it is a pre-requisite for joining

• it’s all about CR

• companies from various sectors

• costs/work shared between members

• special guests, results distilled into

recommendations to government or other

organizations, patronage, etc.

Confirmed partners (so far)