WHAT IS CONSUMERISM ?Consumerism is a social and economic

order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts

The term "consumerism" is also used to refer to the Consumer Protection, Consumer Activism

Consumer ActivismGoals include making goods and services available

to consumers safer, better quality, environmentally friendly, and more readily available

Consumer Protection Consumer Protection laws are a form of

government regulation which aim to protect the rights of consumers.

BASIC CONSUMER RIGHTS THE SIX BASIC RIGHTS OF THE

CONSUMER ARE AS FOLLOWS:

RIGHT TO BE INFORMATIONRIGHT TO BE HEARDRIGHT TO CHOOSERIGHT TO BE SAFERIGHT TO REDRESSTHE RIGHT TO CONSUMER EDUCATION

RIGHT TO BE INFORMATION

RIGHT TO CHOOSECOLOURMODELBRANDTYPE OF PRODUCTSIZEETC

RIGHT TO BE SAFESAFETY FROM PRODUCTECO FRIENDLYTOXIC FREE FOODSAFE FOR CHILDRENS

RIGHT TO HEARDABOUT TERMSCONDITIONSRULES REGULATIONSETC

PRODUCT QUALITYWHAT IS QUALITY ?“Quality is about meeting the needs and

expectations of customers”

PRODUCT QUALITYThe Quality of the product is being not

measured

ISO – INTERNATIONAL STANDARIZED ORGANISATION

PRODUCT QUALITYThe letters "CE" stand for "Conformité

Européenne" ("European Conformity").Legally the CE marking is no quality mark.

But depending on the applicable directive the CE marking factually can be considered to be a quality mark.

ISO CERTIFICATEISO 26000 – SOCIAL RESPONSIBILITYISO 31000 – RISK MANAGEMENTISO 51000 – ENERGY MANAGEMENTISO 9000 – QUALITY MANAGEMENTISO 14000- ENVIRONMENATAL

MANAGEMENTISO 28000 – SUPPLY CHAIN MANAGEMENT ISO 10002 – CUSTOMER SATISFACTIONISO 22000 – FOOD SAFETY

FOOD QUALITYAGGMARKVEGETARIANNON-EDDIBLE POSIONIOUS

Quality is another word that is often used in advertising slogans

If you provide Quality to the customers , you will get the quantity in customers