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CONSUMERISM AND CONSUMER
PROTECTION
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CONTENTS
1. INTRODUCTION
2. WHAT IS CONSUMERISM?
3. Why Is It Needed
4. Components Of Consumerism
5. Consumer Protection
6. UN Guidelines for Consumer Protection7. Parties involved in Consumer Protection
8. Conclusion
9 Bibliography
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WHO IS A CONSUMER???
Aconsumer is a person or group of people thatare the final users of products and or services
generated within a social system. A consumer
may be a person or group, such as a
household. The concept of a consumer may
vary significantly by context.
A consumer is defined as someone who acquires goods or services for direct use
or ownership rather than for resale or use in production and manufacturing
http://en.wikipedia.org/wiki/Householdhttp://en.wikipedia.org/wiki/Household -
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What is Consumerism ?
Consumerism is an organised movement of citizens and government tostrengthen the rights and power of buyers in relation to sellers.
Consumerism refers to the wide range of activities of governmentbusiness and independent organisations designed to protect rights of the
consumers.
Consumerism is a collective consciousness on the part of consumers, business,
government and civil society to enhance consumer satisfaction and social welfare which
will in turn benefit all of them and finally make the society a better place to live in.
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Components of Consumerism:
First and foremost is self-protection by consumer. Consumers'consciousness determines the effectiveness of consumerism.Voluntary Consumer Organisations engaged in organising consumers
and encouraging them to safeguard their interests is another importantelement of consumer movement The success of consumerism lies inthe realisation of the business that there is no substitute for voluntaryself-regulations.
Regulation of business through legislation is one of the importantmeans of protecting the consumers.
Consumerism has over the time developed into a sound force designedto aid and protect the consumer by exerting, legal, moral andeconomic pressure on producers and providers in some of thedeveloped countries.
Consumer needs protection against mal-practices and deceit by sellers.
Consumer should have adequate rights and right of recourse to redressalmeasures against defaulting businessmen.
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In the Indian system, the consumer has six rights given for his
protection from exploitation from the shopkeepers or sellers.
Consumer exploitation means mistreatment or cheating with
consumer by adulteration, Thagi or in any other unfair form.
To prevent consumer from exploitation, government have passed
many Acts from time to time.
Some of them are as follows:-
1. Drug and Cosmetics Act, 1940
2. Prevention of Food Adulteration Act, 1954
3. Essential Commodity (supply) Act, 19554. Monopolies and Restrictive Trade Practices Act, 1969
5. Standard of Weights and Measures Act, 1976
6. Consumer Protection Act, 1986
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Why Is It Needed ?
Demand-supply imbalance (demand > supply / demand < supply)
Lack of workable competition (monopoly > perfect competition)
Unfamiliarity with innovations
(poverty, lack of social awareness, accepting life as it is and passiveoutlook)
Unconsciousness about rights
(illiterate uneducated ignorant and ill-informed)
Feign advertisements (a need for consumer guidance) Time consuming legal process
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How Has It Come About ?
Before Liberalization :-
No Disposable Income
No Rights & Redressal Forums
After Liberalization :-
Informed Consumer
Proactive Steps By Industry & Government
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What It Creates ?
Demand driven economy
Status of king for the Consumer
A more responsive government
Minimize imperfections on distribution front
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How Is It Affecting Us ?
We now have choices.
Regulatory authorities like:
TRAI ASCI
Government have passed many Actsto protect consumers fromexploitation. Some of them are as follows :-
1. Drug and Cosmetics Act, 1940
2. Prevention of Food Adulteration Act, 1954
3. Essential Commodity (supply) Act, 1955
4. Monopolies and Restrictive Trade Practices Act, 19695. Standard of Weights and Measures Act, 1976
6. Consumer Protection Act, 1986
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CONSUMER PROTECTION
Consumer protection consists of laws and organizations designedto ensure the rights of consumers as well as fair trade competitionand the free flow of truthful information in the marketplace.
The laws are designed to prevent businesses that engage in fraud orspecified unfair practices from gaining an advantage overcompetitors and may provide additional protection for the weakand those unable to take care of themselves.
Consumer protection laws are a form ofgovernment regulation which aim to protect the rights
ofconsumers. Consumer protection is linked to the idea of "consumer rights" (that
consumers have various rights as consumers), and to the formationofconsumer organizations, which help consumers make betterchoices in the marketplace and get help with consumer complaints.
http://en.wikipedia.org/wiki/Regulationhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Regulationhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Consumer_organizationhttp://en.wikipedia.org/wiki/Consumer_organizationhttp://en.wikipedia.org/wiki/Consumer_complainthttp://en.wikipedia.org/wiki/Consumer_complainthttp://en.wikipedia.org/wiki/Consumer_complainthttp://en.wikipedia.org/wiki/Consumer_organizationhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Regulation -
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The UN Guidelines developing policiesfor consumer protection:
Physical safety;
Promotion and protection of consumers economic interests;
Standards for safety and quality of consumer goods and services;
Distribution facilities for essential consumer goods and services;
Measures enabling consumers to obtain redress;
Education and information programmes;
Promotion of sustainable consumption; and
Measures relating to specific areas like water, food and pharmaceuticals.
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CONSUMER PROTECTION
For effective consumer protection, a
practical response on the part of three
parties:- The Government
Consumer
The Business
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The Government
Government has accorded top priority to'Consumer Education, Consumer Protection
and Consumer Awareness. India is a country,
which has taken a lead in introducing
progressive legislation for consumer protection.
The most important milestone in Consumer
Movement in the country has been the
enactment of the Consumer Protection Act,1986.
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Consumer Protection Act, 1986
The Act enshrines all the consumers rights which are
internationally accepted. As per the Act, consumer
protection councils have been established at Central,
State and District levels to promote and protect the
consumer rights. They are:
Right to Safety
Right to information
Right to Choose
Right to be heard
Right to Seek Redressal
Right to Consumer Education
I d t t d t t th i ht d i t t f i j di i l hi
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In order to promote and protect the rights and interests of consumers, quasi judicial machineryis sought to be set up at district, state and central levels.
The main object of these bodies is to provide speedy and simple redressal to consumer disputes. It is one of the benevolent pieces of legislation intended to protect the consumers at large from
exploitation.
Consumer Protection CouncilsThe Government is authorized by the Act to establish by notification, councils at the Central, State & Districtlevels to be known as Central Consumer Protection Council, Consumer Protection Council & DistrictConsumer Protection Council respectively.
Consumer Disputes Redressal AgenciesIt provides for establishment of consumer disputes redressal forum at district level, state level and central levelsknown as District Forum, State Commission and National Commission. It also makes provisionsregarding the composition, jurisdiction, procedure to be followed by the District forum, State commission &National commission.
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- Government has taken up number of activities and
schemes in creating consumer awareness in the countryas part of this Consumer Awareness Scheme.
Joint CampaignThe slogan Jago Grahak Jago has now become a householdname as a result of the publicity campaign undertaken in thelast 4 years. Through the increased thrust on consumerawareness in the XIth Five Year Plan, the Governmenthas endeavoured to inform the common man of his rights asa consumer. As part of the consumer awareness scheme, therural and remote areas have been given top priority.
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JAGRITI-An initiativetowards making an
informed consumer JAGRITI was organized at
international polytechnic forwomen in New Delhi in
February 2012 for spreadingthe message of consumer
protection.
Consumer AwarenessProgram at New DelhiInstitute of Management,
New Delhi
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Multi Media Publicity Campaign
Publicity through print media using news paper
advertisements, electronic medium by telecast of video on
various consumer related issues such as GrievanceRedressal system, MRP, ISI Hall-Mark, Alternate Dispute,
Redressal system, weights and measures, Rights of
Consumers etc.
Participation in India International Trade FairKeeping in view the large number of visitors to India
International Trade Fair, the Department displayed its
activities through a stall of jago grahak jago. On the spotguidance was also given to consumers during the Trade
Fair.
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OFFICE OF FAIR TRAIDING (OFT) The OFT is theUK's consumer and competition authority. The OFT
regularly runs campaigns in partnership with other
organisations such as local authority Trading
Standards Services and Citzens Advice consumer
service to raise business and consumer awareness
on a variety of different issues.
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Yamuna Expressway Aid Compaign to makeconsumer aware about their safety while driving.
http://localhost/var/www/apps/conversion/tmp/scratch_2/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4http://localhost/var/www/apps/conversion/tmp/scratch_2/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4http://localhost/var/www/apps/conversion/tmp/scratch_2/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4http://localhost/var/www/apps/conversion/tmp/scratch_2/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4http://localhost/var/www/apps/conversion/tmp/scratch_2/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4http://localhost/var/www/apps/conversion/tmp/scratch_2/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4http://localhost/var/www/apps/conversion/tmp/scratch_2/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4 -
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West Bengal Government has launchednew portal for Consumers Affairs. Theportal has been made to make you
knowledgeable regarding Consumerprotection laws and to lodge yourcomplaints online, by filling-up a simpleregistration form.
The portal has step-by-step guide tolodge online complaints, relateddepartments, publications, contactnumbers of officials as well as lots ofinformative PDF formatted documents
to make you knowledgeable regardingKhadya Dushanfood adulteration,Standard marks, Upovokta SahaikaConsumer affairs know howetc.
Portal: http://wbconsumers.gov.in/ whow etc.
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CONSUMER NGOs IN INDIA
Consumer Guidance Society of India
Consumer Guidance Society of India (CGSI) was
founded in 1966 to eliminate all possible forms of
consumer exploitation. CGSI has been instrumental
in promoting consumerism by publishing its flagship
monthly periodical "Keemat", performing product
testing, providing consumer education at the grass
root level such as schools, and giving legal guidanceto consumers with grievances.
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Association for Consumers Action on Safety
and Health
Association for Consumers Action on Safety and Health
(ACASH) is a consumer organization that focuses on health-
related consumer issues. It has programs aimed at the
general public promoting consumer rights and overall
dispersion of information regarding consumer safety.
Founded by a group of doctors, lawyers and other eminent
personalities, ACASH today helps consumers in India
through education & awareness, training, developing IEC(Information, Education and Communication) material,
networking, advocacy and lobbying and follow-up action.
C U it d T t S i t
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Consumer Unity and Trust Society
Consumer Unity and Trust Society (CUTS) originated from a
rural background in Rajasthan. It operates five program
centers in India, an advocacy center in New Delhi, and
resource centers in several international locations. CUTS's
consumer work is focused on consumer protection and
consumer safety. It publishes a monthly 'Gram Gadar'
which has been effective in ensuring justice for oppressed
social masses.
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Consumers' Forum
Consumers' Forum is one the consumer
organizations that existed in India long beforethe Consumer Protection Act 1986 was
passed. The mission of the organization, at its
start, was to promote consumerism by making
aware, training and educating the consumers
on their rights.
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Mumbai Grahak PanchayatMumbai Grahak Panchayat (MGP), or Bombay
Consumer Forum, started as an agitation against theincrease of consumer prices near festival season for fairand free distribution of consumer goods. MGP promotesconsumerism by bringing the consumer to the forefront of
the logistics and supply chain of consumer goods asdecision makers, executors and monitors. MGP's primaryobjectives include organizing the consumers for commoncauses, educating them and protecting consumer interest
through legal and other means.
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Grahak ShaktiGrahak Shakti works towards creating consumer
awareness by organizing various programs, streetplays and on shows such as Hello Geleyere. Theorganization has undertaken a number of surveyslike the one on spurious drugs in coordination
with the Drugs Control DepartmentGovernment of India. Its campaign on credit cardsand effective liaison with the regulator was aneffective way to warn the erring bankers to conductbusiness ethically.
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The Business The business ,comprising the producers and all the element
of the distribution channels.
Eg:- AKSHAYA It has grown into one of the most
respected real estate companies in the state, reputed for its
transparent business practices and innovation. Akshaya
launch a consumer awareness initiative called "Akshaya
Home Facts" through which the customers are educated on
all the nuances involved in purchase of real estate property.
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Currently, the Financial Consumer Agency of Canada
(FCAC) undertakes a number of financial literacy initiatives,focusing mainly on the creation of tools, programs and
publications to build awareness and develop the financial
literacy of Canadians. These regulations limit business
practices that are not beneficial to consumers and require theprovision of clear and timely information to Canadians about
credit products,
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CONCLUSION Invariably, consumers are a vulnerable lot for exploitation,
more so in a developing country with the prevalence of masspoverty and illiteracy.
India too is no exception to it. Instances like overcharging,black marketing, adulteration, profiteering, lack of properservices in trains, telecommunication, water supply, airlines,etc are not uncommon here.
From time to time, the government has attempted tosafeguard consumer's interests through legislations and theCPA 1986 is considered as the most progressive statute forconsumer protection.
However, consumer awareness through consumer educationand actions by the government, consumer activists, andassociations are needed the most to make consumerprotection movement a success in the country.
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BIBLIOGRAPHY BOOK:-
BUSINESS ENVIRONMENT (Francis Cherumlam) INTERNET SITES:-
http://www.nationalconsumerhelpline.in/DataFiles/jagriti-IPW.pdf
http://akshayahomes.indiaproperty.com/index.php
http://www.onestopias.com/ias-articles/indian-administrative-
services/details/%E2%80%98jago-grahak-jago%E2%80%99-
%E2%80%93-an-initiative-towards-consumer-education-and-
awareness-222.asp
http://www.oft.gov.uk/OFTwork/consumer-protection/
http://www.centralchronicle.com/godrej-appliances-launches-
largest-consumer-initiative-on-green.html
http://www.espreson.com/news-of-india/west-bengal-governments-
new-online-initiative-for-consumers-affairs/
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