Consumer trends analysis understanding consumer trends and drivers of behavior in the uk ready meals

Report: Consumer Trends Analysis - Understanding Consumer Trends and Drivers of Behavior in the UK Ready Meals Market

Category: Food and Beverage

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• Publish date: 31st Aug, 2013

• Number of slides: 51

• Geographic coverage: United Kingdom

• Available format: PDF, CD, Hardcopy

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Report Details








• After witnessing only stagnant market value sales growth over the

2007 to 2012, value growth in the category is forecast to accelerate

over the next five year period ending 2017

• Value will grow at a faster rate than market volume

• This indicates that there will be a greater willingness to trade-up

among consumers when choosing ready meals

• Its vital product positioning aligns with the most important consumer

need and states to benefit from this future growth

• Busy lives and changing life-stages are the key drivers of change

within the UK ready meal market

Report Insights








• Consumers are feeling increasingly time-scarce as they look to

balance work and social lives

• This leads the consumers to look for meal solutions that allow them

to free up time spent in the kitchen for more favorable activities

• Consumers are shopping around more within the ready meal

category because of a greater focus on value for money

• This means that it is crucial that ready meals in the UK market are

aligned with the most pertinent consumer need states

Report Insights (Continued)








• Overview of the UK ready meal market combining:

Market data

Demographic consumption patterns within the category

Key consumer need states driving consumption

• Best practice for new product development to effectively target the

most pertinent consumer need

• Strategic recommendations to capitalize on evolving consumer need

states

Report Coverage








Table of Contents

• Definitions

• Why monitoring consumer trends is important

• Market context

• Demographic cohort consumption patterns

• Consumer trend analysis

• Example of innovative ready meal launches

• Recommendations








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Consumer trends analysis understanding consumer trends and drivers of behavior in the uk ready meals

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