how to get people to download & use your app

about the surveyWe anonymously surveyed over 1,000 18-to-44-year-olds to understand consumer behavior around shopping apps.

To learn more about our methodology, contact press@brandingbrand.com.

what you'll learn

Most consumers install shopping apps at least once a month, but offering incentives can help influence users to download them more often.

WHY CONSUMERS DOWNLOAD SHOPPING APPS

Shoppers are more likely to use an app over a retailer’s site because it’s fast and convenient. They’re typically lounging on the couch or in bed when they use apps.

WHY CONSUMERS USE SHOPPING APPS

Whether shoppers are in the store or on-the-go, they expect to have the same features in the palm of their hands, including coupons, loyalty tracking, and special deals.

HOW CONSUMERS WANT TO USE SHOPPING APPS

Apps that crash often or are too slow are the most likely to be deleted. Consumers typically try out an app 2-5 times before deciding to uninstall it.

WHY CONSUMERS DELETE SHOPPING APPS

01How to Get People to Download and Use Your App Branding Brand

downloading apps4 out of 5 shoppers say retailers have made them aware of their apps through Facebook.

SOCIAL CHANNELS CONSUMERS RECALL RETAILERS PROMOTING THEIR APPS

02How to Get People to Download and Use Your App Branding Brand

Facebook SnapchatInstagram PinterestYouTube41%43% 28% 21%80%

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downloading apps86% of consumers say they download shopping apps at least once a month.

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How to Get People to Download and Use Your App Branding Brand

using apps

04How to Get People to Download and Use Your App Branding Brand

using appsConsumers like shopping apps more than sites because they’re faster and more convenient.

TOP REASONS SHOPPERS USE APPS OVER WEBSITES

More convenient Faster Easier to use

05How to Get People to Download and Use Your App Branding Brand

61%

69%

56%

using apps2 out of 3 shoppers have purchased from delivery or takeout.

TYPES OF ITEMS PREVIOUSLY PURCHASED FROM APPS

59%Apparel and accessories

64%Delivery or takeout

56% 51%Entertainment tickets Electronics

6How to Get People to Download and Use Your App Branding Brand

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07Branding Brand | How to Get People to Download and Use Your App 7How to Get People to Download and Use Your App Branding Brand

08Branding Brand | How to Get People to Download and Use Your App

about Branding BrandBranding Brand is the retail industry's largest mobile commerce platform, powering shopping experiences for over 200 enterprise brands. In addition to being named a Gartner “Cool Vendor” of apps, the Company was also named a 2016 Forrester Wave Leader in “Mobile Commerce and Engagement Platforms.”

Visit blog.brandingbrand.com for more consumer behavior trends.

How to Get People to Download and Use Your App 8Branding Brand

get the full reportDownload the survey highlights at bblnk.com/appsurveyresults1.