CONSUMER SPENDING TRACKER FOR MEASURED CHANNELS...Apr 30, 2020  · such as grooming supplies emerge...

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April 30, 2020 CONSUMER SPENDING TRACKER FOR MEASURED CHANNELS COVID-19 Impact U.S., UK, France, Italy, Germany, Spain, New Zealand, Netherlands

Transcript of CONSUMER SPENDING TRACKER FOR MEASURED CHANNELS...Apr 30, 2020  · such as grooming supplies emerge...

Page 1: CONSUMER SPENDING TRACKER FOR MEASURED CHANNELS...Apr 30, 2020  · such as grooming supplies emerge in later weeks. Italy and UK did not see as much stock up without replenishment

April 30, 2020

CONSUMER SPENDING TRACKER FOR MEASURED CHANNELS

COVID-19 Impact

U.S., UK, France, Italy, Germany,

Spain, New Zealand, Netherlands

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Executive Summary

• As the COVID-19 outbreak accelerates in Europe and the United States, governments, businesses and

consumers are changing behaviors rapidly – this is reflected in consumer purchases in Italy, France, U.S.,

Germany, Netherlands, New Zealand, UK and Spain.

• In most geographies, sales remain elevated for Home Care and Frozen Food segments, while other areas

saw less year-over-year growth in the past week, also due to overlap of Easter week.

• As stay-at-home orders persist, U.S. shoppers are shopping less frequently, increasing pantry stocking of

essential goods, shifting to a fresher basket as the pandemic continues.

• In the U.S., OTC healthcare, baby care, and water saw the largest stock-ups without consistent

replenishment, frozen and shelf-stable were stocked and are being replenished, and quarantine needs

such as grooming supplies emerge in later weeks. Italy and UK did not see as much stock up without

replenishment behavior, which could be driven by the speed at which the virus hit the areas or less storage

space to hold non-urgent supplies.

• E-commerce continues to show strong growth over last year in Italy, France and Spain, indicating

consumers are shifting their purchasing patterns from in-store to online. In all 3 countries, there is a

consistent, increasing shift to eCommerce since the beginning of the crisis with a focus on Click & Collect.

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Document Contents

• Market Context and Conditions

• Consumer Spending Results by

Category, Market and Channel

• Deep Dive:

– Shopping Behavior in the U.S.

– Stock-Up Trends in the U.S.,

UK and Italy

– E-Commerce Results in

Italy, Spain and France

• Appendix

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Countries Are at Different Points in the Crisis and Are Dealing

With Different Levels of Infection During this Analysis Period

Cumulative # of Confirmed Cases as of 4.28.2020

Total Past 24 hrs Deaths

209,465 1,831 23,190

960,916 29,218 50,492

157,153 4,309 21,092

1,472 3 19

38,245 400 4,518

156,337 1,144 5,913

127,008 3,729 23,261

199,414 1,739 26,977

Cases Confirmed

Source: World Health Organization

1,500,000

2,000,000

0

500,000

1,000,000

Ma

r 1

5

Ma

r 8

Ma

r 1

Ma

r 2

2

Ap

r 1

2

Ma

r 2

9

Ap

r 5

Ap

r 1

9

Spain

UK

NZ

28

-Ap

r

Netherlands

Italy

Germany

France

U.S.

France | Mar 13

Ban gatherings

of 100+ people

U.S. | Mar 11

Europe travel ban

U.S. | Mar 16Many schools, restaurants, businesses close in impacted areas

U.S. | Mar 21

"Shelter in Place"

orders for CA, CT,

IL, NJ, & NY

Germany | Mar 15

Borders to

neighboring

countries closed;

all schools closed 2

days beforeUK/NL/NZ | Mar 23

All non-essential

activities shut down

Germany | Mar 22

National restrictions on

activities

Italy | Mar 9

All non-

essential

activities

shut down

Italy| Apr 14

Begins to open up

small stores

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Sales Trends Down in Latest Week Driven

Primarily due to Easter Week Alignment vs. Last Year

Week Ending February 9 – April 19, 2020

Local Currency Sales % Change vs. Year Ago

Note: Greece data not available due to holiday delays; will return in next report Source: IRI POS Data Ending April 19, 2020

-20%

1%

-21%

26%

-13%

4%-5%

17%

100%

-25%

0%

25%

50%

75%

Feb 23Feb 16Feb 9 Mar 1 Mar 15

Stockpiling begins

Mar 8 Mar 22

Stockpiling begins

Stockpilingbegins

Mar 29

Stockpiling begins

April 5 April 12 April 19

Easter overlap

April 12, 2020

vs. April 21 2019

NZ

Netherlands

Spain

US

France

UK

Italy

Germany

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Italy France Germany Netherlands NZ UK US Spain

TOTAL STORE -19.7% 0.7% -20.8% -5.2% 26.4% -13.3% 4.1% 17.3%

Total NONEDIBLE -12.3% 5.6% -9.0% 10.7% 25.7% -16.1% 0.8% -12.9%

Total EDIBLE -21.0% 0.0% -23.5% -7.5% 26.5% -12.9% 5.1% 24.5%

Paper Products -3.7% 1.6% -14.0% 0.0% 3.4% -9.7% 36.8% 14.3%

Home Care 12.2% 15.2% 10.5% 23.9% 41.2% 6.0% 16.5% 27.1%

OTC Healthcare 24.6% 10.8% -1.0% 2.1% 2.6% -11.2% -9.7% -20.8%

Personal Care -10.5% 3.8% -18.6% 23.3% 22.4% -3.7% -5.5% -25.2%

Pet Food + Care -7.4% -2.2% -14.9% -0.5% 20.2% -16.6% -5.4% 3.4%

Gen Merchandise -42.7% N/A 2.7% 3.4% 37.0% -30.7% 1.7% -15.6%

Cosmetics -3.3% -33.3% 3.6% 28.8% 47.2% -27.4% -8.2% -76.4%

Beverage -6.2% -6.7% -19.4% -10.3% 20.4% -11.7% -2.6% 12.2%

Packaged Food -37.5% 2.9% -34.7% -5.4% 15.4% -21.0% 2.1% 27.4%

Alcohol -20.6% -15.7% -26.7% -14.3% 30.1% -12.1% 17.5% 22.7%

Baby Food + Care -16.5% -9.6% -33.3% -25.1% -6.7% -26.7% -11.9% -24.9%

Dairy -5.6% 9.1% -16.7% -5.5% 34.0% 2.9% 14.6% 24.5%

Frozen Foods 15.6% 12.8% -11.1% -1.1% 75.0% 3.4% 27.9% -21.0%

Fresh Foods -17.9% -0.5% -6.7% -0.8% 17.3% -13.9% 0.7% 30.1%

LEGEND

Consumers in Most Countries are Slowing Purchasing in Nonedible Categories

as well as Edible Due to Lapping Strong Easter-week Growth Last Year

% Change Most Recent

Week vs. Year ago,

Based on Local Currency

50%+

20% to 50%

10% to 20%

0% to 5%

-20% to 0%

5% to 10%

<-20%

Source: IRI POS data Week Ending April 19, 2020 vs. year ago / Note: Exact product categorization varies slightly by country

NO

NE

DIB

LE

ED

IBL

E

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OTC Healthcare, Home Care and Frozen Foods

Remain Fastest Growing SegmentsItaly

Nonedible Edible

Note: Segments defined to evaluate representative companies. Source: IRI POS Data Ending April 19, 2020

-4%12%25%

-11%-7%

-43%2/16 3/82/9 2/23 3/1 3/15 4/193/22

75%

3/29

-25%

4/5 4/12

0%

50%

100%

25%

125%

175% 167%

OTC Healthcare

Cosmetics

Home Care

Pet Food + Care

Paper Products

Personal Care

General Merch.

Stockpiling begins

-6%

-38%

-21%-16%

-6%

48%

16%

2/9 2/16 2/23

100%

3/8

125%

3/1 3/15 3/22 3/29

25%

4/5 4/12 4/19

0%

-25%

50%

75%

175% Dairy

Frozen Foods

Fresh Foods

Packaged Food

Alcohol

Baby Food + Care

Beverage

Stockpiling begins

Easter overlap

April 12, 2020

vs. April 21 2019

Week Ending February 9 – April 19, 2020

€ Sales % Change vs. Year Ago

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Nonedible Edible

Nonedible Categories Remain Stable While Frozen,

Dairy and Packaged Food Continue to Outpace Other Edible

Week Ending February 9 – April 19, 2020

€ Sales % Change vs. Year Ago

France

Note: Segments defined to evaluate representative companies. Source: IRI POS Data Ending April 19, 2020

108%

2%

15%11%

84%

4%

-2%

-33%

2/23 4/194/123/82/9 3/15 3/22 4/5

0%

-80%

-40%

80%

40%

120%

3/12/16 3/29

Home Care

Personal Care

Pet Food + Care

OTC Healthcare

Paper Products

Cosmetics

Stockpiling begins

-7%

3%

-16%-10%

9%

63%

13%

0%

40%

0%

-80%

-40%

80%

120%

2/9 4/192/23 4/123/8 3/22 4/52/16 3/1 3/15 3/29

Beverage

Frozen Foods

Fresh Foods

Dairy

Packaged Food

Alcohol

Baby Food + Care

Stockpiling begins

Easter overlap

April 12, 2020

vs. April 21 2019

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Nonedible Edible

Edible Categories Seeing Large Declines in Latest Week Driven

By Easter Alignment; Nonedible Remained Mostly Stable

Week Ending February 9 – April 19, 2020

€ Sales % Change vs. Year Ago

Germany

Frozen Foods

Fresh Foods

Alcohol

Dairy

Packaged Food

Beverage

Baby Food + Care

Note: Segments defined to evaluate representative companies. Source: IRI POS Data Ending April 19, 2020

-20%

0%

-40%

20%

40%

60%

80%

100%

120%

Stockpiling begins

109%

-14%

10%

-1%

-19%-15%

3%4%

0%

3/1 4/5

25%

100%

2/9 2/23 3/8 3/22 4/192/16 3/15 3/29 4/12

-25%

50%

75%

125%

Paper Products

Home Care

Cosmetics

Pet Food + Care

OTC Healthcare

Personal Care

Stockpiling begins

3/222/9 2/23 3/8 4/5 4/192/16 3/1 3/15 3/29 4/12

General Merch.

-19%

56%

-35%

-27%-33%

-17%-11%

-7%

Easter overlap

April 12, 2020

vs. April 21 2019

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Nonedible Edible

Home Care and Frozen Grew in the Latest Week,

While Other Segments Declined Due to Easter Alignment

Week Ending February 9 – April 19, 2020

£ Sales % Change vs. Year Ago

UnitedKingdom

Note: Segments defined to evaluate representative companies. Source: IRI POS Data Ending April 19, 2020

134%

-10%

6%

122%

-11%

-4%

-17%

-31%-27%

100%

2/9 3/82/23 3/15 3/22 4/5 4/19

0%

2/16 3/1 3/29 4/12-50%

50%

150%

Home Care

Paper Products

Personal Care

OTC Healthcare

Pet Food + Care

Cosmetics

General Merch.

Stockpiling begins

-12%

-21%

-12%

112%

-27%

3%3%

-14%

3/82/9 2/23 3/22 4/5 4/19

0%

100%

4/123/12/16 3/15 3/29-50%

50%

150%

Packaged Food

Frozen Foods

Baby Food + Care

Dairy

Beverage

Alcohol

Fresh Foods

Stockpiling begins

Easter overlap

April 12, 2020

vs. April 21 2019

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Nonedible Edible

Sales Growth Remained Stable Over Last Week Across Segments

in Both Edible and Nonedible, Despite the Easter Overlap

Week Ending February 9 – April 19, 2020

$ Sales % Change vs. Year Ago

UnitedStates

Note: Segments defined to evaluate representative companies. Source: IRI POS Data Ending April 19, 2020

37%17%

-10%

-5%-5%

2%

-8%-25%

2/9 2/16 3/293/8

-50%

2/23

0%

3/223/1 3/15

225%

4/5 4/12 4/19

50%

100%

200%

-75%

25%

75%

125%

217%

104%Personal Care

Pet Food + Care

Paper Products

Home Care

General Merch.

Cosmetics

OTC Healthcare

Stockpiling begins

-3%

2%

17%

-12%

15%

93%

28%

1%

3/292/23

225%

2/162/9 3/1 3/223/8 3/15 4/5 4/12 4/19

-50%

0%

50%

100%

200%

-75%

125%

-25%

25%

75%

Frozen Foods

Alcohol

Packaged Food

Dairy

Fresh Foods

Beverage

Baby Food + Care

Stockpiling begins

Easter overlap

April 12, 2020

vs. April 21 2019

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Grocery Continues to Outpace MULO Since Peak Stockpiling,

while Convenience Sales Slowly Grow Back to Normal

Week Ending February 9 – April 19, 2020

$ Sales % Change vs. Year Ago

UnitedStates

Note: MULO includes Grocery, Drug, Mass, Club (excluding Costco), Dollar and DeCA retailers. Source: IRI POS data ending April 19, 2020.

3%

64%

18% 17%

5%4% 3%

78%

67%

29% 27%

12%

2% 1%

3%1%

-10%

-2%

-10

0

10

20

30

40

50

60

70

80

22-Mar8-Mar9-Feb 1-Mar16-Feb 29-Mar23-Feb 15-Mar 5-Apr 12-Apr 19-Apr

-7%

15%

12%10%

4%

59%

23%

-5%

MULO

Convenience

Grocery

Stockpiling begins

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Nonedible Edible

Sales Across Categories Stabilize; Home Care and Paper

Products see Higher Growth in Latest Week

Week Ending February 9 – April 19, 2020

€ Sales % Change vs. Year Ago

Spain

Note: Segments defined to evaluate representative companies. Source: IRI POS Data Ending April 19, 2020

14%27%

-21%-25%

3%-16%

-76%

3/29

200%

3/12/9

-50%

2/16 3/82/23 3/15 3/22 4/5

100%

4/12 4/19

125%

0%

50%

75%

-75%

-25%

25%

225% 210%

Home Care

Paper Products

OTC Healthcare

Pet Food + Care

General Merch.

Personal Care

Cosmetics

Stockpiling begins

12%

123%

27%

23%

-25%

24%

-21%

30%

2/162/9 3/153/82/23 3/293/1 4/123/22

75%

4/5 4/19

-50%

0%

50%

100%

200%

25%

-75%

-25%

125%

225%

Beverage

Fresh Foods

Packaged Food

Dairy

Alcohol

Frozen Foods

Baby Food + Care

Stockpiling begins

Easter overlap

April 12, 2020

vs. April 21 2019

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Post Stock-Up, Consumers are Making Fewer

Trips while Continuing to Buy More per Trip

Total U.S. All Outlets CPG Consumer Purchasing Dynamics

Dollar Sales

% Chg. vs. YATrips per Buyer

% chg. vs. YA

Buyers

% chg. vs. YA

Units per Trip

% chg. vs. YA

Price per Unit

% chg. vs. YA

3%

13%

64%61%

17% 18% 19%

8%

03/01 03/2203/1503/08 03/29 04/05 04/12 04/19

16.4 17.9 25.2 24.3 17.5 18.5 18.3 17.9

Actuals ($B)

4%10%

39% 39%

8%

-14%

03/1503/01 03/08 04/1204/0503/22 04/1903/29

0% 0% 1% 2% 4% 2%

-3% -1% -2% -1%

04/0503/1503/0803/01 04/1203/22 03/29 04/19

-3% -1%

14% 12% 8%17% 16% 17%

03/01 04/1203/08 03/22 03/2903/15 04/05 04/19

1% 2% 1% 3% 2% 4% 9%

04/1903/1503/01 04/0503/2903/08 03/22 04/12

0%

4.3 4.6 5.9 5.9 4.5 4.3 4.2 4.0 115.1 115.6 117.4 114.5 110.2 111.6 111.1 112.1

9.5 9.7 10.7 10.4 10.1 11.1 11.3 11.1 $3.48 $3.45 $3.42 $3.47 $3.50 $3.49 $3.44 $3.57

Source: IRI Panel 8 weeks ending April 19, 2020. All Outlets.

UnitedStates

Actuals

Actuals

Actuals (M)

Actuals

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Even After Peak Stock Up, Pantry Stocking is

Accounting for an Increasing Share of Trips and Sales

80

(16%)

109

(16%)

76

(15%)

273

(53%)

86

(17%)

Pre Stock Up

515

Quick Trip

114

(17%)

107

(16%)

348

(51%)

Peak Stock Up

89

(19%)

231

(49%)

74

(16%)

76

(16%)

Post Stock Up

Pantry Stocking

Fill In

Special Purpose

678

470

UnitedStates

Pantry

Stocking

trips grew

26% vs. YA

Smaller

trips fell 9%

vs. YA

Special Purpose

4.9

(20%)

6.8

(40%)

Pre Stock Up

3.1

(18%)

3.6

(21%)

4.3

(17%)17.2

10.9

(44%)

4.8

(19%)

3.6

(21%)

Fill In

Peak Stock Up

8.5

(47%)

3.2

(18%)

3.1

(17%)

3.3

(18%)

Post Stock Up

Pantry Stocking

Quick Trip

24.9

18.0

Spend in

Pantry

Stocking trips

grew 38% vs.

YA

Spend in

smaller trips

grew 1% vs.

YA

Source: IRI National Consumer Panel 4 weeks ending April 19, 2020. All Outlets. Pre Stock Up 3/1-3/8, Peak Stock Up 3/15-3/22, Post Stock Up 3/29-4/19

AVG. WEEKLY TRIP COUNT BY TYPE (M) AVG. WEEKLY DOLLAR SALES ($B) BY TRIP TYPE

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While Both Edible and Nonedible Trips Have Decreased

in Post Stock Up, Edible Basket Sizes Continue to Grow

TRIPS PER BUYER

(AVERAGE WEEKLY)DOLLARS PER TRIP UNITS PER TRIP

3.0

3.9

2.9

Pre Stock Up Peak Stock Up Post Stock Up

$21.67 $21.58 $21.04

Pre Stock Up Peak Stock Up Post Stock Up

Nonedible

Edible

UnitedStates

% Change vs YA

3.8 3.7 3.6

Pre Stock Up Peak Stock Up Post Stock Up

1.7% 3.7% -0.8%

% Change vs YA

3.5

4.7

3.5

Post Stock UpPre Stock Up Peak Stock Up

6.5% 40.7% 0.1%

9.310.4 10.8

Post Stock UpPre Stock Up Peak Stock Up

-1.2% 17.5% 24.7% -2.1% 15.1% 17.0%

6.2% 36.4% 1.9% 2.2% 4.8% 3.1%

$26.37$30.04 $32.05

Peak Stock UpPre Stock Up Post Stock Up

Source: IRI National Consumer Panel 4 weeks ending April 19, 2020. All Outlets. Pre Stock Up 3/1-3/8, Peak Stock Up 3/15-3/22, Post Stock Up 3/29-4/19

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Post Stock-up, Packaged and Frozen Food

Remains Elevated, But More Fresh Food in Basket

Average Basket

1.4

(4%)

1.3

(4%) 2.1

(7%)

1.8

(6%)

2.2

(6%)

0.9

(3%)

1.4

(5%)

7.0

(22%)

3.2 (9%)

0.8

(2%)

2.1

(7%)

2.5

(8%)

2.4

(8%)

3.7 (10%)2.8

(7%)

2.4

(8%)

2.9

(9%)

0.9

(3%)

Avg. YA

(8 w/e 4/21/19)

1.8

(5%)

1.1

(3%)

37.7

1.9

(6%)

3.2 (8%)

1.7

(5%)

0.7

(2%)

1.5

(4%)

2.4

(7%)

Peak

Stock Up

2.0

(6%)

0.9

(3%)

3.1

(10%)

7.3

(22%)

2.0

(6%)

1.8

(5%)

2.9

(9%)

Pre

Stock Up

1.4

(4%)

2.8

(8%)

3.3

(9%)

2.2

(6%)

9.0

(25%)

0.9

(2%)2.7 (7%) 3.3 (9%)

1.2

(3%)

9.2

(24%)

2.3

(6%)

1.4

(4%)

3.5

(9%)

0.7

(2%)3.3 (9%)

Post

Stock Up

1.6

(5%)

2.3

(7%)

2.6

(8%)

1.6

(4%)

0.8

(2%)

32.8

36.11.8

(5%)

3.0

(10%)0.8

(3%)

31.1

+5%

+16%

+21%

Pet Food + Care

Paper Products

OTC Healthcare

Home Care

Personal Care

General Merchandise

Beverage

Cosmetics

Packaged Food Dairy

Alcohol

Baby Food + Care

Frozen Foods

Fresh Foods

UnitedStates

Nonedible Edible

Source: IRI National Consumer Panel 4 weeks ending April 19, 2020. All Outlets. Pre Stock Up 3/1-3/8, Peak Stock Up 3/15-3/22, Post Stock Up 3/29-4/19

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The Easter Week Basket had a Higher

Share of Packaged and Frozen Food

Average Basket – Easter Weeks

2.2

(6%)

0.9

(3%)

1.2

(4%)

0.8

(3%)

2.2

(7%)

2.1

(7%)

9.8

(26%)

1.7

(6%)

2.9

(9%)

7.4

(24%)

0.7

(2%)

2.4

(8%)

2.3

(7%)

2.1

(7%)

Easter Week

2019

1.1

(3%)

1.5

(4%)

1.7

(5%)

2.1

(6%)

0.8

(2%)

3.5

(9%)

0.7

(2%)

3.3

(9%)

3.4

(9%)

3.7

(10%)

Easter Week

2020

2.8

(7%)

1.3

(4%)

1.4

(4%)

30.7

38.0

2.8

(9%)

+24%

OTC Healthcare

Paper Products

Personal Care

Frozen Foods

Pet Food + Care

Home Care DairyCosmetics

General Merchandise

Beverage

Packaged Food

Alcohol

Baby Food + Care

Fresh Foods

UnitedStates

Source: IRI National Consumer Panel All Outlets data Week Ending 12 April 2020 vs 21 April 2019

Nonedible Edible

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2019 2020

Nonedible: Largest Post Stock Up Gains Seen in Paper Products

and Home Care Which Shoppers are Buying More Frequently

Post Stock Up: Latest 4 Weeks Ending April 19, 2020

80

9698

Paper Products Home Care OTC Healthcare

100

8491

Avg. Units per TripTrips per Buyer

9.4 9.4

16.2

9.9 9.2

17.6

OTC HealthcarePaper Products Home Care

1.7

2.01.8

1.6

1.9 1.9

OTC HealthcarePaper Products Home Care

2.1

2.72.8

2.6

3.2

2.7

Paper Products Home Care OTC Healthcare

UnitedStates

Household Buyers (M) Basket Size ($)

Source: IRI National Consumer Panel All Outlets Data 4 Weeks Ending 19 April 2020 vs. Year Ago

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Edible: Consumers Purchased Larger Baskets of Frozen &

Packaged Foods as Well as Beverages

Post Stock Up: Latest 4 Weeks Ending April 19, 2020

113

BeverageFrozen Foods

112

Packaged Food

123 123 119 118

Household Buyers (M) Basket Size ($)

Avg. Units per TripTrips per Buyer

11.413.0

8.5

12.9

15.9

9.4

Frozen Foods Packaged Food Beverage

3.2

5.6

3.13.4

6.6

3.2

Packaged FoodFrozen Foods Beverage

3.7

8.7

5.8

4.3

8.9

5.9

Frozen Foods Packaged Food Beverage

2019 2020

UnitedStates

Source: IRI National Consumer Panel All Outlets Data 4 Weeks Ending 19 April 2020 vs. Year Ago

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US / UK / Italy Comparison: Stock Up vs. Replenishment

$ Sales % Change vs. Year Ago / WE February 9 – April 19, 2020

-20%-13%

4%0%

-25%

50%

25%

75%

UK

U.S.

Italy

Feb 23Feb 16Feb 9 Mar 1 Mar 15 April 19

Stockpiling

begins

Mar 8 Mar 22

Stockpiling

begins

Mar 29 April 5 April 12

Replenishment Time PeriodStock Up Time Period

Source: IRI POS data Week Ending April 19, 2020

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Baby Care, OTC Healthcare, Water Were Some of Largest Pantry

Stocking Aisles; Frozen, Shelf Stable Saw Continued Replenishment

-50

-25

0

25

50

75

-20 0 20 40 60 80 100 120

Water

Frozen Snacks

Baby Food

Drink Mixes

Baking

Breakfast

Hosiery

Health Remedies

Condiments & Sauces

Meals

Frozen Meals

Ss Vegetables

Refrigerated Meats

Other Refrigerated

Refrigerated Dough

Frozen Baked Goods

Cosmetics

Fragrance Automotive

Grooming Supplies

Barbecue

Miscellaneous General Merch

Office/School Supplies

Frozen Fruits & Vegetables Paper Products

Pet Care

Frozen Beverages

Small Appliance Water Treatment

Baby Care

Feminine ProductsFirst Aid

Other Health Care Products

Household Cleaning

Foils, Wraps, & Bags

4 Weeks Ending 03-22-20 vs. YA

4 Weeks Ending 04-19-20 vs. YA

Dairy

Ethnic

Frozen Meat/Poultry/Seafood

Ss Fruit

HIGH STOCK UP

HIG

H R

EP

LE

NIS

HM

EN

T

"Discretionary"

Declining Stock-Up/

Declining Replenishment

"Necessities"

High Stock-Up/

High Replenishment

"Pantry Stocking"

High Stock-Up/

Low Replenishment

"Quarantine Needs"

Low Stock-Up/

Elevated Replenishment

High replenishment may be tied to

either increased consumption or

inventory (re: paper products)h

Note: Segments based on IRI Standard "Aisles“ / Source: IRI POS data Week Ending April 19, 2020

UnitedStates

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Most Stocked Up Categories Continue to be Replenished

-50

-25

0

25

50

75

100

125

-80 -60 -40 -20 0 20 40

Oral Hygiene

Hot & Cold Desserts

Vms & Nutrition

Hot Beverages

Milk, Topping & Whiteners

Other Frozen

Deos & Personal Wash

Sauces & Pickles

Soup

Frozen Vegetables

Instore Bakery Fortified WineWine

Garden & Flowers

Household Paper

Chilled Fruit Juice & Lunch Products

Misc Non Food

Chilled Ready Meals

Ice Cream & Desserts

Sausages

Chilled Salads

Chilled Sauces

Suncare

Chilled Soup & Fresh Pasta Foils & Wraps

Newspapers & Magazines

Rice, Pulses & Cereals

Skincare

Fresh Pork

Other Fresh Meat

Frozen Fish

Frozen MeatBaby Food

Fruit

Vegetables

Baby Care

Celebrations & Seasonal

Haircare

Medicines

Housewares

Home Entertainment

Other Health & Beauty

Razors & Blades

Sanitary Protection

4 w/e 21-Mar-20 vs. YA

Photo

Cleaning Products

Canned Meats

Household Sundries

Detergents/Laundry

A/V & Computing Electronics

Books

Computer GamesLoose Fresh Fish

Dry Pasta & Noodles

Telephones/Mobile Phone

Tobacco

Toys

Pet Non FoodPetfood

Cooking Products

4 w/e 18-Apr-20 vs. YA

Stationery

HIGH STOCK UP

HIG

H R

EP

LE

NIS

HM

EN

T

"Discretionary"

Declining Stock-Up/

Declining Replenishment

"Necessities"

High Stock-Up/

High

Replenishment

"Pantry Stocking"

High Stock-Up/

Low Replenishment

"Quarantine Needs"

Low Stock-Up/

Elevated

Replenishment

Note: Segments based on IRI Standard "Categories“ / Source: IRI POS data Week Ending April 19, 2020

UnitedKingdom

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Audio/Video/Music/Movies

Most Stocked Up Categories Continue to be Replenished

-100

-75

-50

-25

0

25

50

75

100

-100 -50 0 50 100 150

Clothes Accessories

Wine

Accessories

Surface Detergents

Clocks

Surface DetergentsInsect Control

Eggs

Pasta

Fresh dressing

Shaving & Depilatories

Hygienic Products

Haircare

Luggage

Electric Personal Appliances

Basic ingredients

Diet products

Cooked pork

Tomato derivates

Clothes - Woman

Clothes - Kids and Baby

Electric Appliances

Clothes - Man

Linen

Water

Perfumery

Socks Man-Kids

Frozen Foods

4 w/e 22-03-2020

Parapharma

Decorations

Other chilled

4 w/e 19-04-2020

Haberdashery

Gardening

Paints And Adhesives Sweet creams

Personal Hygiene

Rice & Cereals

Milk & milk derivates

HIGH STOCK UP

HIG

H R

EP

LE

NIS

HM

EN

T

"Discretionary"

Declining Stock-Up/

Declining Replenishment

"Necessities"

High Stock-Up/

High

Replenishment

"Pantry Stocking"

High Stock-Up/

Low Replenishment

"Quarantine Needs"

Low Stock-Up/

Elevated

Replenishment

Note: Segments based on IRI Standard "Sectors“ / Source: IRI POS data Week Ending April 19, 2020

Italy

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Italy Has Seen Continued Upward Trajectory in Growth of

Click & Collect and Home Delivery / Shipment E-Commerce

# COVID-19 Cases / CPG Sales % Change vs. Year Ago

61%

87%88%137%

86%

357%

277%

433%

554% 539%473%

687%740%

-200%

0%

200%

400%

600%

800%

221%

21-

Feb

109%

19-

Feb

119%

17-

Feb

15

206%

22-

Feb

27-

Mar

10-

Apr

20-

Feb

21-

Mar

27-

Feb

98%

23-

Feb

24-

Feb

7-

Apr

24-

Mar

10-

Mar

25-

Feb

5-

Apr

26-

Feb

30-

Mar

13-

Apr

28-

Feb

29-

Feb

31-

Mar

1-

Mar

23-

Mar

2-

Mar

3-

Apr

13-

Mar

3-

Mar

4-

Mar

5-

Mar

6-

Mar

20-

Mar

18-

Apr

15-

Mar

7-

Mar

111

11-

Mar

8-

Mar

9-

Mar

12-

Mar

8-

Apr

16-

Mar

14-

Mar

17-

Mar

18-

Mar

200%

6-

Apr

19-

Mar

134%

136

17-

Apr

22-

Mar

25-

Mar

26-

Mar

28-

Mar

29-

Mar

1-

Apr

2-

Apr

4-

Apr

9-

Apr

217%

11-

Apr

-81%

12-

Apr

47

14-

Apr

15-

Apr

16-

Apr

1 1

28

2 2

156

3

102

103 4 5 6 7 9 12

18

18-

Feb

2532

3641

5459

6459

6974

81

92 98106

21

120

152

125

129 133139

144 148156

160162 165 169 172

115

eCommerce

Click & Collect

Home Delivery / Shipment

COVID-19 Cases (k)

11 cities in Lombardia and

Veneto are declared "Red

zones" and locked down

All schools and

universities across

Italy are closed down

Easter Sunday

Italy is declared Red zone – the next

day all non-essential activities are shut

down

Italy

Note: eCommerce Includes select eCommerce retailers including Amazon, other local eRetailers and the eCommerce operations of traditional Brick & Mortar retailers Home delivery / shipment: goods delivered at doorstep of purchaser, Click & Collect: purchaser submit order online and collects in store, accounts for 9% of total eCommerce.

Source: IRI Panel online, Dates reflect Monday, 17 February through Sunday 18 April, 2020. Worldometer as of April 20, 2020.

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© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 31

In France, E-Commerce Has Consistently

Grown While In-Store Declined due to Easter Alignment

CPG E-Commerce Sales % Change vs. Year Ago

1,2095,423

16,018

40,174

92,839

120,633

147,844

8.7%

40.1%

30.7%

2.0% 1.6%

10.4%

-6.9%

13.2%

5.3%

14.3%

30.4%

62.1%

74.9%

65.1%

76.8%

96.2%

87.9%

-10

0

10

20

30

40

50

60

70

80

90

100

16-Feb 5-Apr8-Mar

1.2% 0.9%

1-Mar

6.1%

23-Feb 15-Mar 19-Apr22-Mar 29-Mar 12-Apr

12 12 130

France

E-Com %

share of total6.8% 6.5% 7.4% 8.0% 7.7% 8.5% 10.7% 11.2% 10.5% 10.7%

In-Store

eCommerce

COVID-19 Cases

Note: Includes Click & Collect and some Home Delivery providers (Home Delivery represents a small portion of sales. Excludes Amazon.

Source: IRI POS Data Week Ending April 19, 2020. Worldometer as of April 29, 2020

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© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 32

In Spain, eCommerce Sales Have Grown Since the Start of

Lockdown with a Spike in the Most Recent Week

CPG E-Commerce Sales % Change vs. Year Ago

6747,988

80,110

131,646

166,831

198,674

10.9%

79.0%

10.8% 8.9% 10.5%17.5%

49.1%

20.3%

3.5%

22.4%32.6%

51.3%

75.6%

215.3%

-20

0

20

40

60

80

100

120

140

160

180

200

220

23-Feb 1-Mar16-Feb 19-Apr22-Mar

-5.1%

8-Mar 15-Mar 29-Mar 5-Apr 12-Apr

2 2 84

-1.9%4.0%

54.1%

6.7%

28,768

84.3%

E-Com %

share of total1.9% 1.9% 2.1% 2.2% 1.6% 2.1% 2.5% 3.1% 2.8% 3.2%

COVID-19 Cases

In Store

eCommerce

Note: eCommerce includes Brick & mortar retailers that deliver online orders to customer homes and Amazon.

Source: IRI Data Ending April 19, 2020. Worldometer as of April 29, 2020

Spain

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© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 33

appendix

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© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 34

Data Methodology and Notes

IRI tracks POS data weekly (weeks end on Sundays) and has ~one week of required processing time

(E-commerce has ~2 weeks processing time). U.S. National Consumer Panel data is released monthly. Tracker

will be released weekly on Wednesday / Thursday as data is available; deep dives will be refreshed periodically.

U.S. Data• Represents transaction

POS database (accounts

for 80%+ of FMCG sales)

• Data collected in multi-

outlet + convenience

(MULOC) channels:

Grocery, Drug,

Convenience, Mass,

Walmart, Club, Dollar,

and DECA Stores

• Excludes Costco

Germany DataIncludes hypermarkets,

supermarkets, and

drug stores

Italy DataExcludes open air markets

estimated at 6% of total

FMCG sales

Netherlands DataData collected for

supermarket, including online

UK DataAggregated sales across

major grocery retailers

France DataData collected in

hypermarkets, supermarkets,

discount, convenience

stores and e-shopping

New Zealand Data• Represents grocery channel

• Point of sale data, accounting

for 100% of pre-packaged

grocery sales

SpainIncludes hypermarkets and

supermarkets >100M and

modern drug stores

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© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 35© 2020 Information Resources Inc. (IRI).

Confidential and Proprietary. 35

CONTACT U.S. FOR MORE

INFORMATION

IRI U.S. / Global HQ

Chicago, IL

+1 312.726.1221

IRI France

Chambourcy Cedex

+ 33 (0) 1 30 06 22 00

IRI Germany

Düsseldorf

+49 211 361190Follow IRI on Twitter: @IRIworldwide

IRI Netherlands

+31 (0) 418-570800

IRI New Zealand

Ellerslie, Auckland

+64 9526 5408

IRI United Kingdom

Bracknell, Berkshire

+44 (0) 1344 746000

IRI Greece

Athens, Greece

+30 210 27 87 600

IRI Italy

Milan: +39 02 52579 1

Rome: +39 335 73 12 283

IRI Spain

Madrid

+(0034) 91 548 80 80