Consumer Perspectives of GM Salmon

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Consumer Perspectives of GM Salmon Janet Grice Angela MacKenzie Carmen McLeod

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Consumer Perspectives of GM Salmon. Janet Grice Angela MacKenzie Carmen McLeod. Traditional View of Salmon. New Zealand King Salmon. Processing ~ 5000 tonnes of salmon p.a. 70% of NZ farmed salmon 40% of world production - PowerPoint PPT Presentation

Transcript of Consumer Perspectives of GM Salmon

Page 1: Consumer Perspectives of GM Salmon

Consumer Perspectives of GM Salmon

Janet Grice

Angela MacKenzie

Carmen McLeod

Page 2: Consumer Perspectives of GM Salmon

Traditional View of Salmon

Page 3: Consumer Perspectives of GM Salmon

New Zealand King Salmon

• Processing ~ 5000 tonnes of salmon p.a.

• 70% of NZ farmed salmon

• 40% of world production

• Guarantee no antibiotics, growth stimulants, Drugs or toxic substances added

Page 4: Consumer Perspectives of GM Salmon

New Zealand King Salmon

• 1994 – research GM fish • 1999 – Green Party leaked document about

deformities• “Frankenfish”• Local Opposition• 2000 – Salmon trials closed• Denied closure due to political, ethical or

scientific influence• Negative publicity jeopardised the image of

NZKS

Page 5: Consumer Perspectives of GM Salmon

Consumer Perceptions

• Series of focus groups conducted in November 2006

• Perceptions of NZ Royal Commission

• Perceptions of GM in general

• Perceptions of GM salmon

Page 6: Consumer Perspectives of GM Salmon

Perceptions of NZ Royal Commission

• Most participants were unaware of the Royal Commission

• Those who were aware considered it to be a ‘whitewash’ producing the results that industry wanted

Page 7: Consumer Perspectives of GM Salmon

Perceptions of GM in general

• General acceptance of the technology

• Concerns about environmental safety

• Concerns about benefits to consumers

• Concerns about ownership of technology

• Concerns about food safety

• Acceptance of medical applications of the technology

Page 8: Consumer Perspectives of GM Salmon

Perceptions of GM salmon

• Fast growing salmon seen as a benefit only to companies

• Concerns that growing at twice the rate will require twice the food

• Concerns about increases in Omega oils – can the body utilize them?

• Reluctance to eat the resulting food products

Page 9: Consumer Perspectives of GM Salmon

Conclusion

• Sense of inevitability of introduction of GM food

• Queries regarding the motives of companies introducing the technology

• Queries regarding the necessity of the technology

• Consider that a more holistic viewpoint should be taken on problems


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