Consumer or Buyer Behaviour

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    Beyond the Technology: 

    Using AR toChange The World

    Dr. Pamela RutledgePanel PresentationMay 18, 2011

    are2011

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    AR: Broadband for the Brain Dr. Pamela Rutledge

    are2011

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    Hey guys,we!e made it this

    far,but now what"

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     You can1.

    change the world

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     You have to

    2.step back to look 

    forward

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    AR #an #hange the

    world be#ause it#hanges

    how you see the

    world

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     $ools

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    Cut Here

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    %eo#orte& $hin'ing

    (ammalian Brain)motions

    *i+ard Brain

    nstin#ts

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       $ A  -   $

      )

    -  ,  .  H  $   

    $    /    0    1    H    

    -   /   0   %   D   

    $ A-$ ) 

     - ( )

     * *

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     es%o

    %/R)3

    - $ AB/$ ()"

    - $ DA%)R/-"

     es%o

    R% *4) H)**

    RP $H)( $/-HR)D-

    - $ //D"

     es%o

    %/R)3

     es%o

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    A( AR/-)D" ay3 5ire o6 some #hemi#als to the%eo#orte&.t will ma'e u7 a story to e&7lain what mfeeling.

     $hen it will de#ide what to do....

    nless m already doing something.

    n whi#h #ase, were going to need anotherstory

    *8ARD BRA% D)-/% $R))

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    ts allreal to

    me

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    9e e&7erien#e the world

    7er#e7tually and notsele#ti!ely

    AR blends imaginationinto reality

    magination is the 'ey to

    n#reasing em7athy

    nno!ation

    reati!e solutions

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    htt7:insidedisaster.#ome&7erien#e(ain.html

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    *ittle hanges (a'e a Big

    Di6eren#e

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    Thank YouDr. Pamela Brown Rutledge

    7am;athin'lab.#om