Consumer Insights Consult Company profile

Use Consumer Insights to grow your business

o Consumer Insights Consult Ltd is a full-service Market/Socio Economic research organization,dedicated to the provision of actionable and meaningful research services to clients.

o Established in 2010 and located at West Legon, CiC is a proud member of ESOMAR, anessential organization for encouraging, advancing and elevating market research worldwide.

o The collective experience of the Consumer Insights Consult research team enables us toadapt and tailor research techniques to suit the needs of our numerous clients.

o In most cases, our research is used to guide strategic decisions. From our experience, wecan offer help and guidance in taking projects from initial concept through to implementation

Who are we?

Our vision is to be a reference point when it comes to Research Insights by focusing on:

Innovation, Professionalism, Personal involvement, Integrity, Value-added research Solutions, delivering on time and on budget

Our vision

▪ Based in Ghana

▪ Maintain our own steady field force in over 15 West and Central African countries

• Ivory Coast

• Burkina Faso

• Mali

• Niger

• Togo

• Benin

• Sierra Leone

• Liberia

• Cameroon

• Gabon

• Guinea Conakry

• Guinea Bissau

• Nigeria

• Senegal

• Gambia

• Congo

• DRC Congo

▪ Thus, we can handle even large projects in the shortest possible time.

We are ………………………

Field

operation

Main office

Size of field force and capacity

o Our field operation is managed by highly proficientprofessionals with over 15-years’ experience in both local andinternational projects together with a team of seasoned fieldexecutives. Consumer Insights Consult also has over 400well trained interviewers as well as 80 supervisorsthroughout the West Africa sub region who are eloquent intheir native languages with good command over English andFrench Language.

CIC has over 300 tablets and an inhouse built survey designerand manager platform. We also use survey platforms such asSurveyToGo and Survey Solutions and conversant with the useof Program Management Tool (PMT) software. The firm hasexperienced data and research analysts who carry out datacleaning and analysis of large data sets.

Our Advantage

One-Way MirrorOur focus group discussions have been revolutionised. Observers donot need to observe the respondents from a different room viascreen projections. A one-way mirror has been fixed; a sheet of glasswhich, when viewed from one side, appears to be a normal mirrorand when viewed from the other side, is transparent. Clientpersonnel are able to watch the whole discussion behind a one-waymirror.

CATI CentreThe CiC team has an office purposely designed as Call centers with morethan 200 mobile phone devices that can be deployed depending onmeeting timelines. The call centre engages approximately 10 callingagents CATI surveys.

Types of Market Research we carry out

• Quality Service Measurement

• Customer Satisfaction Study

• Staff Attitude

• Branch & Dealer

• Satisfaction

Distribution Checks

Retail Census & Audit

Potential Market Study

Price Sensitivity study

Desk research

Feasibility studies

• Media research

• Concept Test

• Concept Screening

• Ad Pre Test & Post Test

• Promotion effectiveness

• Sponsorship effectiveness

• Usage & Attitude Studies

• Pricing study

• Product Test (CLT, HUT)

• Name & Pack Test

• Brand Image Study

• Corporate Image Study

• Brand Equity Study

Consumer ResearchCommunication

Research

Quality ResearchMarket Research

The company has built a strong reputation with an impressive client base. Some of our clients........

Professional Associations and Partnerships

Project Management Team

Project Lead Personnel

Gundona IreneusHe has over 15 years’ experience in market and social research. He has over the years worked in various capacities as field supervisor, executive interviewer; research executive and research manager. He handled research projects for various Multi-national companies including British American Tobacco, UNICEF, USAID, GSMF, CMS, Unilever, Multi-choice, Guinness, Cadbury, MTN, Coca Cola, Nestle, VOA, RFI and BBC etc. He is also well versed in the use and application of various research methods, tools and software. With vast experience in project coordination and delivery, he oversees all projects and ensures deliverables and specifications are implemented.Ireneus holds a B.A (Hons) degree in Political Science and Masters of Science degree in Marketing and Business management from UK.

Matthew Kofie Matthew is a statistician and trained MarketResearcher and graduate from the University ofGeorgia, USA. He has over 12 years’ experience indata analysis and project management with variety ofstatistical software. He has experience with a broadrange of Clients in FMCG, Industrial, Financialservices, Media, NGOs and Telecommunication. He isa member of European Society for Opinion and MarketResearch (ESOMAR).He holds a Master’s Degree in Statistics from KwameNkrumah University of Science and Technology andDiploma from the Institute of Statistical, Social andEconomic Research (ISSER), University of Ghana.

Natalia Osei-PokuNatalia specializes in modern qualitative researchtechniques, which involves project setup, data collection(in-depth interviews, focus group discussion,ethnographies, mini-groups), content analysis and actiondriven reporting. She has over 5 years experience inmarket research. She has also worked withmultinationals and local firms including Coca-Cola, MTN,PZ Cussons, Beiersdorf, Kasapreko among others.Poised in U&A studies, Concept Evaluation, Conceptassessment, Image study etc.She holds a Degree in Sociology from the University ofGhana and a Master’s Degree in Project Managementfrom the Open University of Malaysia.

Cyprian Ekor

He has over 15 years quantitative and qualitativeresearch experience with many national andinternational organizations.Cyprian has been with TNS-RMS Ghana for over 4years working as the statistician and methodologyexpert. His main area of expertise is sampling,methodology, quantitative and qualitative research.He has conducted extensive research in the field ofNational Population Census Data Collection, householdincome, small medium enterprise developmentprojects, agriculture households’ census, education,sanitation and poverty in Ghana.

Isaac has in-depth experience in proposal and report

writing, project design and implementation, analysis of

research findings. He is also well versed in the use of

various research application tools and software not

limited to MS Excel, SPSS and STATA.

Isaac holds a B.A (Hons) degree in Economics and

Statistics from the University of Ghana Legon and

currently pursuing Msc Economics from the Kwame

Nkrumah University of Science and Technology

Isaac Kwaw Ampiaw

Project Lead Personnel cont’d

Emmanuel Niiboye Odai

Emmanuel has an all-encompassing experience in

statistical data management and quality controlling . He

also doubles as CAPI expert by scripting questionnaires

and managing data through that medium. He is well

versed in using various statistical tools like SPSS, STATA

etc. Emmanuel holds a BSc. (Hons.) degree in

Mathematics & Economics from the University for

Development Studies.

Michael Addah

He has over twenty (20) years rich experience in

fieldwork (data collection procedures), training,

monitoring and coordinating of field activities. He

controls all field operations at Consumer Insights

Consult. Mike works to ensure accurate and timely

submission of data to the Data Processing team and

clients

Kennedy Senam Amedume

Ken's experience reneges from being an interviewer,

supervisor to field executive and now Assistant Project

manager for all tracking Projects both local and

international in Consumer Insights Consult. With over

9 years experience in market research and field

execution, he has managed trade auditing studies for

over 4 years..

Ken holds a first degree in Information Studies andLinguistics from the University of Ghana.

Field Co-ordinators

Field Manager

Mike Addah

Ghana

Togo

Benin

Niger

Nigeria

Liberia

Sierra Leone

Cameroon

Gabon

Guinea Conakry+

Bissau

Gambia

Senegal

Burkina

Mali

Ivory Coast

Celestine

Alonsou

Famolu DullehChica Martins

Mohammed Sylla

Joshua Dadson

Sana Souleymane

Nemaleu Gilles BertrandNgo Makon OlivierNancy Ngady

Michael Sevalie

Ahmed Yahaya Offoe

Dr. Isaac Osei- Akoto, Senior ResearchFellow, Institute of Statistical, Social andEconomic Research, Legon

Dr. Nino Sekyere-Boakye, SeniorLecturer, Strategic MarketingUniversity of Perth Australia

Consultants

15

Contact and Office Location Information Using the Google Map Direction to CIC Office

Hse No. 7934/WLaryea Ania Street, Kisseman, West Legon(First Junction on Left/Right of Villa Victoria on the West Legon-Haatso Road from Haatso/GIMPA respectively)Post Office AddressP.O Box GP 13074, Accra-CentralAccra, GhanaContact: 0244485498

Haatso to West Legon Road

Consumer Insights Consult

Achimota/GIMPA to West Legon Road

Villa Victoria

Link to Office on Google Maps:https://www.google.com.gh/maps/place/Consumer+Insights+Consult+Ltd/@5.6466866,-0.2126669,16.69z/data=!4m5!3m4!1s0xfdf9c0a655d08b1:0x6b187023f0891371!8m2!3d5.6464898!4d-0.2086122?hl=en. Click on for Direction to CIC on google map

Copyright: The concepts and ideas submitted to you herein are the intellectual property of Consumer Insights Consult. They are of strict confidential nature and are submitted to you under the understanding that they are to be considered by you in the strictest confidence and that no use shall be made of the said ideas and concepts.

Thank You