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ContentsVolume 1 | Issue 7 | Rs. 50 | March 2011 | www.consumerinfoline.com

Channel World | 6-8-10

In the news | 29

Product Launch | 24

Publisher: Sunil Kumar SinghEditor: Sunil Kumar SinghBrand Manager: Ashutosh SinghAssociate Editor: Suman SinghSr. Correspondent: Nikita Sharma Correspondent: Amit SinhaVisualizer: Manish Ghosh Design: Sagar Kumar

Staff: Bangalore: Nikhil Thakur Mumbai: Ranjan NaikKolkata: Madulika Banerji

Marketing: Sr. Marketing Manager: Agni ChoudhuryAsst. Marketing Manager: Nikhil Sharma

For advertisement, feedback and other queries, write to [email protected]

For subscription contact at: 01165575723

Printed, Published and owned by Sunil Kumar Singh

Phone: 01165575723

Place of Publication: F-33, 2nd Floor, Katwaria Sarai, New Delhi-110016

Printed at: Aravali Printers & Publishers Pvt. Ltd.W-30, Okhla Phase-II, New Delhi- 110020.

All rights reserved. Reproduction or translation in any language in whole or in part without permission is prohibited. All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi or New Delhi.

18

Inbox | 12 Xerox Shares A Great Rapport And Relationship

With Partners

Computing Strategy | 15 Desktop Virtualization - A Smart Way Of Computing

Cloud Computing | 20 HP Simplifying Cloud Computing For CIOs

Business Strategy | 26 Simmtronics “Looking Beyond The Horizon”

Mobility Zone | 32

Product Watch | 36

Product of the month | 38


Dear FriendsThe worlds of IT and operational technology (OT) are

converging, and IT leaders must manage their transition to converging, aligning and integrating IT and OT environments. The benefits that come from managing IT and OT convergence, alignment and integration include optimized business processes, enhanced information for better decisions, reduced costs, lower risks and shortened project timelines.

The relationship between the IT and OT groups needs to be managed better, but more importantly, the nature of the OT systems is changing, so that the underlying technology — such as platforms, software, security and communications — is becoming more like IT systems. This gives a stronger justification for IT groups to contribute to OT software management, creating an IT and OT alignment that could be in the form of standards, enterprise architecture (EA), support and security models, software configuration practices, and information and process integration.

IT and OT are converging in numerous important industries, such as healthcare, transportation, defense, energy, aviation, manufacturing, engineering, mining, oil and gas, natural resources, and utilities. IT leaders who are impacted by the convergence of IT and OT platforms should consider the value and risk of pursuing alignment between IT and OT, as well as the potential to integrate the people, tools and resources used to manage and support both technology areas.

A shared set of standards and platforms across IT and OT will reduce costs in many areas of software management, and reduced risks come from reducing malware intrusion and internal errors.

With IT and OT converging, the scope of CIO authority may cater to the needs of planning and coordinating a new generation of operational technologies alongside existing information- and administration-focused IT systems. The key change for CIOs may be that their role moves from leading the IT delivery organization to leading the exploitation of the business assets of processes, information and relationships across all technologies in the enterprise — IT or OT, whether delivered, supported, or managed by the formal IT organization or elsewhere.

Sunil Kumar SinghEditor

March / 2011 Editor’S Letter

HP Supports Customers Despite Oracle’s Anti-customer Actions

HP has reiterated that it will continue the development and innovation of Itanium®-based Integrity server platforms with its HP-UX operating system using a roadmap that extends more than 10 years.

In addition, HP will continue to support customers running existing versions of Oracle software on Itanium-based Integrity servers, both existing and future platforms, during the same timeframe. Last year, HP launched the industry’s most modern mission-critical architecture in more than a decade. This constitutes the longest published roadmap of any UNIX vendor in the industry.

“ O r a c l e continues to show a pattern of anti-customer behavior as they move to shore up their failing Sun server business,” said Dave Donatelli, executive vice president and general manager, Enterprise Servers, Storage and Networking, HP. “HP believes in fair and honest competition. Competition is good for customers, innovation and the marketplace. We are shocked that Oracle would put enterprises and governments at risk while costing them hundreds of millions of dollars in lost productivity in a shameless gambit to limit fair competition.”

In a direct contradiction to a statement made yesterday by Oracle, Paul Otellini, president and chief executive officer, Intel Corporation said, “Intel’s work on Intel Itanium processors and platforms continues unabated with multiple generations of chips currently in development and on schedule. We remain firmly committed to delivering a competitive, multi-generational roadmap for HP-UX and other operating system customers that run the Itanium architecture.”

Poulson is Intel’s next-generation 32-nm, 8-core-based Itanium chip, and is on track to more than double the performance of the existing Tukwila architecture. Kittson is an officially committed roadmap product for Itanium beyond Poulson and also is in active development. Intel Itanium processor industry momentum will be highlighted in a keynote at the upcoming Beijing Intel Developer’s Forum.

HP moved ahead into second position in the Unix market while Sun lost share and fell back into third since Oracle announced it would acquire Sun in April of 2009.(1) It is clear that Oracle customers are voting with their purchasing decisions against the Sun platform. This latest Oracle action of disinformation is clearly an attempt to force customers into purchasing Sun servers in a desperate move to slow their declining market share.

HP remains committed to supporting its customers and their applications through the next decade and beyond. Customers who wish to preserve a fair and competitive marketplace can email Oracle at [email protected].


Canon Launch First Brand Retail Outlet In Mumbai

Canon has launched its first brand retail store ‘Canon Image Square’ in Mumbai and second in the Western region. The retail store is based on the franchise model. It is intended to be a one stop destination for people with imaging needs, enabling enhanced visibility, experiential purchase at point of sale, increased reach across Western India and drive sales.

Canon plans to open 100 stores across major metros and non metros cities in 2011 and increase the number of stores to 300 across 150 Tier II and III cities by 2013. With this plan, Canon India would deepen foothold in 150 cities in the coming three years. The company expects estimated revenues of Rs 30 lakh, per store, every month from Canon retail stores. This is in line with the growth of retail destinations like malls at the rate of 540 malls annually. The stores enforces Canon’s increased focus on penetration across the country including major metros and tier II & tier III markets to enhance the brand awareness and increase sales. The area covered by each outlet would vary from a minimum of 800 sq. ft to a maximum of 1300 sq. ft.

Speaking on the occasion Mr. Kensaku Konishi, President &

CEO, Canon India said, “The customer of today is well informed and educated, and we are constantly evolving at providing them with the correct choices by understanding their needs. The Indian customer is demanding better products, higher lifestyle quotient, good quality selling interface and state-of-art after sales service of international standards. Hence, it is a moment of pride for us at Canon to launch first store in Mumbai designed on international appeal called ‘Canon Image Square’. The store will offer solutions for customers seeking high end photography and printing solutions where both click and print products from Canon will be available. This is a unique concept that would help Brand Canon enjoy greater visibility and get closer to our customers, at large.”

Understanding the evolving consumer needs, Canon has also created a brand retail division for “Image Square” line of retail stores to tap the growth of retail market. Currently the size of the market is estimated at Rs 3000 crore annually. The number of Canon Image Squares opened till date are 7 with an average foot fall per store per month of 6000 to 10,000. The increase in footfall in these stores on weekends over weekdays is over 100%. Experiential buying at retail outlets is a new trend in the digital imaging market that is currently growing at 50% in India.

Elkana Ezekiel Appointed As Samsung CMO Samsung has appointed Mr. Elkana Ezekiel as its Chief

Marketing Officer. In this role, Elkana will be heading the corporate marketing function for Samsung India as well as developing and executing corporate marketing strategies in order to support the Company to achieve its targeted sales.

Prior to joining Samsung, he was with Johnson & Johnson for 16+ years. He was Regional Franchise Director (Baby Care) - Asia Pacific Region, based at Singapore where he was responsible for Marketing of Johnson’s Baby products, handling Marketing, brand strategy and business development for the brand covering 15 countries including Japan, China, India, Korea, ASEAN and Australia. He was VP-Marketing for the Consumer Division of the Company based in India, between 2001 and 2006 and brings with him extensive experience with emerging markets specially India and China driving growth through expansion of category penetration and advertising. Prior to Johnson & Johnson, he has worked with leading brands such as Colgate Palmolive and Geoffrey Manners. Elkana is an Economics Graduate and Post Graduate in Marketing from XLRI-Jamshedpur, having 23+ years of experience in FMCG sector.

Following his appointment , stated Mr Elkana Ezekiel, “ My mandate will be to take the Samsung brand to the next level in terms of consumer connect by fully leveraging the Samsung brand and product strengths across the different business verticals of the Company.” Samsung which achieved a Sales turnover of US$3.5 Billion in India is targeting sales growth of 40% in the Indian market in the Year 2011.

Rashi completes ATi - HP Workstation Meet Rashi Peripherals has recently concluded its first ever ATi

based HP workstation meets in 7 cities across the country.The meet kicked off at Bangalore moving to Chennai, Kolkata,

Mumbai, Pune, Ahmedabad and finally culminated at Delhi informing about new developments, technology in workstation addressing partner issues and facilitating one to one networking with the partners. The meet saw a very enthusiastic attendance by key HP workstation partners across all the cities.

The training program cum Meet is a part of the partner development modules held by Rashi, periodically, to promote

better penetration of its products and services and to give a better feel and understanding of products & the technology to the partners and help them sell better.

CHANNEL World


CHANNEL World

ADATA Rewards Partners with trips to Thailand

ADATA Technology has released a channel reward program to its official distributors on purchases of Flash products. With this program, the ADATA hummingbird brings the best gifts in time for the Holi festival, to help celebrate the event in all its splendid color.

After an overwhelming response for cricket vouchers scheme, ADATA announces another reward scheme to its official partners, exclusively for Ingram Micro, Rashi Peripherals, Technocrat Infotech and INSPAN Infotech. Resellers and dealers whose purchases reach 3000 nos of Flash products in pen drives, SSDs, and microSD cards from those official distributors will be awarded a 2 nights 3 days trip to Thailand.

In order to further improve solid business partnerships with resellers, such reward programs could positively affect potential channel selling behaviors. Managing Director at ADATA India, Chris Chang said “ADATA will continue to launch certain scheme packages which cater to the Indian market and culture throughout the year. We are thrilled that the ADATA hummingbird is contributing to the theme of Holi Festival with its rich colors.”

This scheme is valid from February March 14th to 19th 2011 for purchases billed from Ingram Micro, Rashi Peripherals, Technocrat Infotech and INSPAN Infotech. The above promotion cannot be merged or used in conjunction with any other promotional scheme that may be running concurrently.

Acer Appoints Cyberstar As National Distributor

Acer has announced the appointment of Cyberstar as its National Distributor for Acer’s Server Products. With this partnership, Acer will focus on extending its presence across India and address the growing server needs of SME and SMB’s.

In an effort to create top-of-mind recall for Acer’s Server Products amongst SME and SMB’s, Cyberstar will initially appoint 40 dedicated Acer Partners in 8 cities and then gradually extend this program all over India. As part of this program, Cyberstar will aim to educate SME and SMB’s on how Acer’s Server Products offer the best solution to meet a growing company’s technology requirement. To support this initiative, Acer and Cyberstar will partner on customer engagement programs including direct mailers, multi-city partner road shows, end customer road shows etc. Cyberstar will leverage its presence in more than 20 cities and a 3500 strong active channel partner network to support the effective implementation of this program.

S. Rajendran, Chief Marketing Officer, Acer India said, “Acer has now set its sight firmly on capturing a significant share of the server market in India with a particular focus on the SME and SMB space. Our association with Cyberstar will help build trust in this space, through a strategy entirely reliant on a specialised channel. We have brought Cyberstar on board as a distributor because they can deliver a genuine ‘value added’ service to our customers in the computing space.”

Raj Rathi, MD, Cyberstar also expressed his views by adding, “We are extremely proud to announce our partnership with Acer. This association will help us achieve our objective of foraying into a newer business segments in a big way. By leveraging the power of our wide channel network, we aim to aggressively target the SME and SMB segment across India with relevant Server products from Acer.”

Avnet Technology Honoured As ‘Best Distributor Award of 2010’

VMware has recently honoured Avnet Technology Solutions India Pvt Ltd as the Best Distributor in the Asia Pacific region for its outstanding achievements and performances in the year 2010.

The award was presented at the VMware Partner Exchange Program 2011 in Orlando, which had 3300 partners participating from 63 countries. This year’s VMware Partner Network global awards were presented by Paul Maritz, chief executive officer; Carl Eschenbach, co-president, Customer Operations; and Doug Smith, vice president, Global Partner Strategy and Operations during an awards ceremony.

The award recognised Avnet Technology Solutions, India as a value added distributor with remarkable performance in the region. The award was received by Mr Sunil Golani, Director, Technology and Solution Practices and Mr Mushtaq Khot, Associate Director, Business Development on behalf of Avnet Technology Solutions, India.

“We are honoured to receive this award. The award is a testimony of the relentless hard work, dedication, sharp business acumen and the team spirit at Avnet Technology Solutions, India. We take pride in our efforts and the acknowledgement that we have received from VMware. We hope our efforts will be mutually beneficial and acknowledged in the years to come as well,” says Naresh Desai, General Manager, Avnet Technology Solutions, India.

Lenovo appoints Shailendra Katyal as Marketing Head for India

Lenovo has appointed Shailendra Katyal as the company’s Marketing Head for India. Shailendra will be responsible for handling the Lenovo master-brand and leading marketing for the three business segments it operates in viz consumer, relational and SMB. He will be based out of Lenovo’s Bangalore head office

in Bangalore. He comes with 12 years of industry experience, having worked in varied roles in Sales & Marketing in the FMCG space.

Prior to joining Lenovo India, Shailendra was Category Head at Marico Ltd. He has had successful stints in managing large brand franchises like Parachute and Saffola, integrating acquired brands like Nihar Naturals and handling challenger equities like Shanti and Hair & Care. Brands that he has managed have won two Effies and multiple Emvies in

his tenure.In Lenovo, his primary mandate will be to aggressively grow

Lenovo’s brand preference in the consumer and SOHO segments. “It is a great opportunity for me to be working with a global

force like Lenovo. It is one of the leading forces in the technology space today and leads with a strong core of product innovation. It is also a truly multicultural organization with high emphasis on entrepreneurial behavior, which is what I really thrive in. It’s an honor to be associated with the Lenovo brand and iconic sub-brands like the ThinkPad.” said Shailendra Katyal.


CHANNEL World

WatchGuard Felicitates Partners on its 10th Anniversary

To celebrate the completion of its 10th year in India, WatchGuard Technologies has felicitated its channel partners at a gala award night in New Delhi. The event which was organized at Hotel Ramada Plaza was attended by more than 100 channel partners from across the country.

“ C h a n n e l Partners have been playing a pivotal role in the growth and achievements of WatchGuard in India. This event is our sincere effort to recognize and reward the efforts of our channel c o m m u n i t y , ” commented Mr. Mohit Puri, Country Manager, India.

There were a total of 11 different categories of awards and four nominations for each of the category. The winners were announced based on the best performance under each category. On the day, 17 other WatchGuard Secure Partners(WSPs) were also felicitated for their association and valuable contribution during 10 years of WatchGuard’s successful journey in India.

The event also witnessed unveiling of WatchGuard new OS XTM 11.4, powered by Application Control. Using over 2,500 signatures and behavioral techniques, Application Control allows administrators to enforce acceptable use policies for users and groups by category, application, and application sub-functions. Administrators can select which applications to control from 13 major categories.

WD To Acquire Hitachi Global Storage Technologies

WD and Hitachi have announced that they have entered into a definitive agreement whereby WD will acquire Hitachi Global Storage Technologies (Hitachi GST), a wholly-owned subsidiary of Hitachi, Ltd., in a cash and stock transaction valued at approximately $4.3 billion. The proposed combination will result in a customer-focused storage company, with significant operating scale, strong global talent and the industry’s broadest product lineup backed by a rich technology portfolio.

Under the terms of the agreement, WD will acquire Hitachi

GST for $3.5 billion in cash and 25 million WD common shares valued at $750 million, based on a WD closing stock price of $30.01 as of March 4, 2011. Hitachi, Ltd. will own approximately ten percent of Western Digital shares outstanding after issuance of the shares and two representatives of Hitachi will be added to the WD board of directors at closing. The transaction has been approved by the board of directors of each company and is expected to close during the third calendar quarter of 2011, subject to customary closing conditions, including regulatory approvals. WD plans to fund the transaction with a combination of existing cash and total debt of approximately $2.5 billion.

The resulting company will retain the Western Digital name and remain headquartered in Irvine, California. John Coyne will remain chief executive officer of WD, Tim Leyden chief operating officer and Wolfgang Nickl chief financial officer. Steve Milligan, president and chief executive officer of Hitachi GST, will join WD at closing as president, reporting to John Coyne.

Om Nanotech Appoints LS Industries Om Nanotech has announced the tie-up with LS Industries

Limited, for the national distribution. With this tie-up Om Nanotech, subsidiary of Om Associates

Pte Ltd, Singapore would be further consolidating its presence in the Indian market.

By joining hands with LSIL, Om Nanotech has now expanded its channel network to over 35 primary locations in India. Zipmem/dolgix products shall now be available in major cities like Ahmedabad, Bangalore, Delhi, Mumbai, Bhubaneshwar, Chandigarh, Cochin, Coimbatore, Dehradun, Ghaziabad, Gurgaon, Guwahati, Indore, Jaipur, Lucknow, Ludhiana, Madurai, Nagpur, Nalagarh, Patna, Pune, Raipur, Secunderabad, Parwanoo, Goa, Chennai, Kolkatta, Ranchi, Jammu. Setting a scorching pace for its competitors, Om Nanotech has already sketched its road-map for 2011 and topping the agenda is a more focused & sturdy channel strategy.

Mr. Atul Khosla, Director, Om Nanotech Pvt. Ltd., said, “We are pleased to announce our association with LSIL which will further strengthen our distribution network through LSIL’s reseller channels to widely offer our full range of products to the national market. This distribution tie-up creates synergy between the two brands, each possessing unique niche in our own fields with the primary focus on providing greater customer convenience.

KINGMAX Appoints Redington as its national distributor

KINGMAX, a global leading DRAM and memory product provider, has pointed Redington India as national distributor in India market for its complete range of products, including flash cards, USB flash drives, DRAM and external HDD. This alliance will provide KINGMAX an opportunity to improve access, and allocate additional resources to its channel network. With the tie-up, KINGMAX plans to scale its next level for its growing memory business in India.

“KINGMAX was the world’s first manufacturer to mass produce microSD card. With our group’s strength of vertical integration, starting from high-end packaging technology and own production lines to marketing and channel management, KINGMAX has the ability to design, manufacture and marketing our own products.”, stated Lawrence Chang, General Manager, KINGMAX. “KINGMAX has entered India market for more than 5 years and gained a great reputation and market share on microSD products, we strongly believe starting partnership with Redington’s channel expertise, will definitely enhance our market reach and penetration on the full range of products into the market”.

Mr.S Selva Nayagam, Head Strategic Business Unit at Redington India, said” we are pleased to be in partnership with KINGMAX and looking forward to leveraging with KINGMAX’s innovative technology to increase its reach across the country in close coordination with KINGMAX product team.”


Inbox

By amit sinha

[email protected]

India’s digital printing industry is growing at a rate of 25.8% every three years - expected to grow from US$504 million

in 2006 to as much as US $2.5 billion by 2012. These numbers clearly illustrate how huge the digital printing opportunity is and the type of market we operate in is growing by the day. Xerox’s projections of digital printing growth are in line with the worldwide trends. And its customers in India are actually growing at a pace almost double to the world wide trends.

Digital printing industry is seeing significant transformations with new technologies and applications being developed every day, to provide cost effective, customized solutions.

As more commercial print providers are seeing the value in adding Digital printing to their traditional offset printing businesses, the line between the two is continuously blurring. The ability to cost-effectively produce short runs of traditional jobs and create new applications that incorporate personalization and variable-data printing, coupled with the high-quality results, make Digital printing a very

attractive option. For print providers, it’s not necessarily about choosing one technology or conforming to a tradition. Instead, it’s about implementing the solutions that help them meet customer demands and increase profits. Digital printing market hence has a tremendous growth potential.

Xerox is one of the leading players in the digital printing sector

in India and is constantly looking for opportunities to enable print providers drive new revenue streams. Speaking about Xerox focus on digital printing space, Mr. Pankaj Kalra, Executive Director, Graphics Communication Group, Xerox India, says, “We are focusing on being a customer-centric company instead of a product centric company and providing personalized

“We are focusing on being a customer-centric company instead of a product centric company and providing personalized solutions to our customers through our

various offerings, to meet their business specific needs. We are more like consultants to them instead of mere vendors. With this objective we have identified Real Business Live! as this year’s theme for Xerox, under

which we will look at providing real solutions to real business challenges of our partners and customers.”


Inboxsolutions to our customers through our various offerings, to meet their business specific needs. We are more like consultants to them instead of mere vendors. With this objective we have identified Real Business Live! as this year’s theme for Xerox, under which it will look at providing real solutions to real business challenges of our partners and customers.”

Xerox is of the opinion that ‘digital printing’ as against offset will drive momentum in the Indian printing industry. The Indian digital printing industry has experienced a very good growth rate in the last few years and we hope this growth momentum continues in the year 2011 as well.

Digital printing enables print customers to buy exactly what they need, when they need it; Web-based electronic storefronts are a perfect match for this Print on demand model.

Xerox’ services and solu-

tion Xerox has launched a series of

products and solutions- from extending the Phaser range to mid segment laser MFD’s and high end digital presses. These products have enhanced features viz Wi-Fi printing etc in some of them and have enhanced color adoption in office. The ColorQube range based on the Xerox proprietary technology Solid Ink offering an environment-friendly value proposition is the next big technology buzz in the segment.

Some of our cutting edge offerings for the Indian market are as follows-• Color 1000 digital production

press – This next generation product is well positioned between Xerox’s hugely successful DocuColor 8002 and iGen4 digital color press. To further expand its customers’ digital printing capabilities, Xerox has added an optional clear toner station that brings prints to life. This equipment offers versatility, scalability and performance that is perfect for production environments. With flexible workflow, feeding and finishing, the Xerox Color 1000 press will help Xerox’s customers as their business volumes grows. The Color 1000 Press will target print applications like high

capacity stacking, hole punching and folding to square fold booklets, layflats and an array of finishing options.

• Xerox iGen4 Press - The most productive and highest-quality cut-sheet digital press in the printing industry. The iGen4 increases productivity by 25 to 35 percent by automating operator tasks, reducing the need to interrupt the press for adjustments and decreasing overall operating costs. As a result, the iGen4 improves the break-even point between digital and traditional offset printing - making it faster and more economical to run more print jobs on digital.

• Solid Ink Technology: Xerox has printers that use the Solid Ink technology that is a package of excellent image creation

method, simplicity and ease of use that sets it apart from the other laser printers in the market. Solid ink printers have easy process to load ink. Each color has a unique shape-coded and numbered ink stick which ensures there is no mix up. The right color goes only in the right place. And, because solid ink is solid, there is no mess. The only other consumable is a maintenance kit, which takes less than a minute to replace, about once a year. One of the biggest competitive advantages of solid ink technology is the fact that it is environment friendly technology producing 90% less waste than laser printing. Xerox has three products that are based on solid ink technology. These include: Xerox Phaser 8500, Xerox Phaser 8550 and WorkCentre C2424.

Pankaj KalraExecutive Director

Graphics Communication GroupXerox India


Inbox

Xerox WorkCentre C2424 is the star product which was launched in 2004.

• Xerox’s Emulsion Aggregation High Gloss toner: This technology significantly reduces the amount of toner needed because nearly 100 percent of the toner transfers to the paper. That translates into real cost savings and reduced waste. All three systems are Energy Star compliant and allow for duplex printing, which reduces the amount of paper needed for a print or copy job.

• Xerox Glossmark technology is a “watermarking” technology that exhibits a special visual effect by creating different levels of gloss within an image. The Glossmark is an image or pattern embedded in an existing image without the need for special toners or paper. Similar to traditional watermarks, embedded Glossmarks can be easily observed without the assistance of special devices, yet cannot be deleted or reproduced by conventional scanning or copying. Glossmark technology combines a visually striking gloss image with a high quality color image in a seamless fashion, and allows both images to be easily viewed with little interference.

o Can record variable information o Can be produced by existing Xerox

printing solutions o Do not require assisted viewing o Cannot be reproduced using

conventional equipment o Use conventional toners and papers o Are very difficult to counterfeit o Can be varied in appearance from

striking to subtle Xerox’s Glossmark technology

provides added security features to documents at print time. It helps tackle counterfeiting and fraud by embedding a hologram-like image onto the surface of the printout. This creates a tamper-proof document and guarantees its authenticity. The Glossmark is visible to the eye, but cannot be reproduced on a copy of the original.

Go-To-Market StrategyAs part of Xerox’s Go–to-Market

strategy to reach out to the growing

number of SMEs in the country, Xerox deploys a two-pronged strategy. Xerox works with the leading system integrators across the country at multiple customer locations to provide the appropriate management solutions for the SME community. However amongst the wide diversity of business houses ranging from SMEs to Enterprise, Xerox will focus extensively on the Banking, Financial Sector and Insurance (BFSI) segment in 2011.

Speaking on this front, Mr. Pankaj, says, “There are challenges when it comes to innovation in a developed market vis-à-vis developing markets like India. Xerox Innovation Hub is trying to focus on providing high quality low cost solutions to customers in developing markets.”

The Xerox India Innovation Hub focuses on two major areas that are aptly suited to overcome the challenges of innovation in an emerging market. One is how to innovate more effectively to capture opportunities in the emerging markets. This would happen in two ways- by nurturing and innovating on proven technology platforms that is being currently used in the Indian context and the other is to innovate as basis the unique requirement from developing market which is yet to be addressed to its potential.

Xerox Channel Strategy For Digital Printing Market

Today, Xerox has over 500 Xerox partners nationally who are a mix of Value Added Resellers, Sub Distributors, Xerox Premium partners that cater to customers in Enterprise, SMB’s and SOHO segments. Over the next few years, Xerox will continue to expand the partner base pan India particularly in places which are still not adequately covered. Speaking about Channerl importance, Mr. Pankaj Kalra, says, “Channel partners are our extended team and they are the interface between Xerox solutions & our customers. We at Xerox India have always shared a great rapport and relationship with our partners.

The growth has been mutual; we have grown and expanded in India and have helped them grow in their businesses.”

With Its present Go-To-Market strategy, Xerox has authorized its partners to sell all products and solutions of Xerox from entry level desktop printers, to mono & color MFD’s and high end digital presses as per the requirement of the customer. Today Xerox has over 100 products in its portfolio which can be sold by its channel partners depending on their technical capability and skill sets.

Xerox today offers the broadest array of offerings of products, services and solutions that give its customers the freedom to focus on what matters most – their real business. Xerox has transformed to provide expert consulting to its clients according to their printing requirements.

Speaking on this front, Mr. Pankaj says, “Also, in addition customization is the key to any campaign’s success. Marketers today thrive on the concept of “one to one marketing” and the results project growth clearly. Research shows that such initiatives have always led to a substantial increase in response rates and overall return on investments. However many financial institutions and telecom companies use customized communications for their HNI’s and this has been in progress for some time. Personalized calendars highlight the success of the concept.”

In The EndIndia is a key market for Xerox

and over the years it has ushered in a revolution in technology and innovation in the digital printing industry. In the year 2011, Xerox will consistently build its inventions into business by embedding them in superior Xerox products and solutions, using them as the foundation of new businesses, or licensing or selling them to other entities. Xerox has been investing in the Indian print market to help print providers build their businesses through digital technology. That investment is paying off for Xerox business and for its customers. This region has reached a tipping point in the adoption of digital technology. And now print providers are embracing digital faster than ever before.l


COMPUTING Strategy

Compare too few years ago, today’s computing environment requires

IT departments to address more PC management challenges. The huge growth of consumer technology like tablets, combined with a new generation of tech-savvy workers who increasingly demand to run company software and services on personal devices has been progressively drawing attention of IT managers. Apart from that additional challenges stem from users’ shifting views of technology in the workspace. At home, they are increasingly savvy about technology, and they expect similar personal configurations and freedoms in the workplace. Users are now more likely to use their own devices to access corporate applications, such as accessing corporate email from their personal mobile phones. While these trends are making employees more productive, they are causing new challenges for IT departments.

New form factors, network dispersion, and increased mobility result in more complexity and higher pressures on cost control. Furthermore, lost or stolen laptops are more common, and securing laptop and desktop PCs can require significant resources. Data loss is not an option today and such damage can be immeasurable. Finally, compliance regulations have strict requirements for protecting privacy and corporate data as well as public disclosure when issues arise. Failure to protect this data can lead to significant punitive consequences and a negative impact to the organization’s reputation.

Organizations are also looking for ways to help protect the environment, including looking for ways to effectively re-use older PCs instead of sending them to the landfill. Further complicating IT’s challenge are pressures from business and

government regulatory agencies to secure access to sensitive customer and business information. IT managers must ask themselves, “How do I deliver secure, on-demand IT services in a highly complex and dynamic environment?” More and more frequently, the answer is virtualization.

Desktop Virtualization Potential

Companies are increasingly turning to virtualization as the answer to their desktop challenges. Through virtualization employees can access their applications and data very safely over a network and the risk of data loss is minimized. Today, desktop virtualization is rapidly becoming the mainstream way to empower the next generation workforce by delivering end-to-end desktop virtualization solutions and services.

On the IT side, virtualization accelerates deployment of new capabilities without needing to acquire new hardware and configure components. It also reduces application testing requirements and compatibility issues and simplifies disaster recovery and compliance. Over the past few years, businesses have simplified their data center management via server virtualization technologies and reaped enormous cost benefits in the process. Now, new advances in virtualization and more ubiquitous availability of broadband access enable companies to do the same with enterprise desktops by providing the tools necessary to rearrange how PC components interact and to choose where those components reside.

Types of Desktop Virtualization

There are two main variants of desktop virtualization:

Hosted desktop virtualization: This is when a server located in a data center hosts virtual machines. Users connect to the server via connection brokers and receive their user interface via standard protocols, such as Remote Desktop Protocol.

Client virtualization: In this model, “hyper visor” software installed on the client device allows one desktop to run multiple operating systems. Challenges of Desktop Virtualization

As with any technology, desktop virtualization doesn’t come without trade-offs. For organizations considering hosted desktops, client virtualization, or a combination of the two, it’s necessary to first understand desktop virtualization’s limitations.Hosted Desktop Virtualization Chal-lenges

Most networks aren’t powerful enough to deliver rich graphics, such as those offered by the aero interface in Windows Vista, to a virtual hosted desktop.

Virtual hosted desktops are server-based and delivered to end users over the network. If the network goes down, therefore, users will be unable to access their desktops.wVirtual hosted desktops require

significant bandwidth, and the ratio of users to servers is not as high as in other client computing models. As a result, some organizations may need to make costly upgrades to their servers, storage, and network infrastructure before rolling out desktop virtualization.

wEnd users may experience latency when operating their virtual desktops. Remote workers in particular may experience poor performance if their virtual hosted desktops are delivered across a wide

By amit sinha

[email protected]


COMPUTING Strategy

area network.The best way to address these

challenges is to deploy hosted desktops only to appropriate users. Traditional target users for virtual hosted desktops are workers who use their computers for very specific tasks that are not knowledge-intensive, such as employees in call centers and administrative workers. Remote and mobile workers can be good fits for hosted desktop virtualization too, provided they have access to high-speed network connections.Client Virtualization Challenges

Client virtualization has its challenges as well. For one, running multiple virtual machines simultaneously requires more powerful client hardware, particularly in terms of processing and memory. As a result, organizations must often make up-front investments to get their desktops “virtual machine ready.” Additionally, end users sometimes experience degraded performance when running applications not native to their client device’s base operating system. For example, some Apple Mac-based systems may not operate

as speedily on a Microsoft Windows-based PC, even when they’re run in a Mac-based virtual machine.

To overcome these challenges, organizations should carefully assess where implementing client virtualization makes sense. Traditional use cases for this model include technical end users, such as software testers. Client virtualization enables them to have multiple virtual test machines with multiple different operating systems running on one physical desktop. Employees who need to work with applications on incompatible platforms can also benefit from client virtualization, as can contract workers who need to access a customer’s network through their own PCs. IT departments can simply create virtual desktops for them with all the applications and data they require. Accessing that hosted desktop through a virtual machine allows contractors to keep the customer’s applications and data separate from their own.Desktop Vitualization market

Although the overall market for virtualization in India is nascent, the

technology around desktop-virtualization is emerging as one of the major technology trends in enterprise, government and education. The huge economic advantage in both cost of acquisition and on-going maintenance of desktop virtualization is propelling the technology towards mainstream. Moreover, organizations are increasingly aware of their environmental footprint and are deploying virtualization as a tool to reduce power utilization and computing waste. Some of the world’s largest virtualization deployments are in India, such as EISC. In fact, India is leading the world in large scale desktop virtualization deployments.

Gartner forecasts 10 to 15 percent of worldwide corporate PCs will be virtualized by 2013.

And in IDC’s latest 5-year forecast, India is expected to post the highest compound annual growth rate (CAGR) for the next 5 years (33.7%), followed by China (30.1%). Benefit Of Desktop Virtualization

Enetrprises are slowly become aware abot the desktop virtualization and the value


COMPUTING Strategypropostion it can bring. Benefits of desktop virtualization include ease of centralized management, enhanced security as a result of limited access to critical infrastructure, low cost of entry, and dramatically reduced lifecycle and maintenance costs compared. The low entry and reduced lifecycle cost of desktop virtualization is turning the old economics of PC purchasing and maintenance on its head.

Desktop virtualization deliberates on providing user-rich experiences with quick solutions. It enables easy deployment and management as each virtual desktop can be provided individually without a need to install hardware. Some of the other benefits include:

Easy Portability – For the mobile workforce, virtual desktops are an advantage. One has the advantage of carrying the workstation to any place and in any form as this technology enables a single server to perform functions that were earlier performed by multiple servers.

Cost Effective Solutions– Keeping abreast of all the latest software applications is not inexpensive. As per the conventional system, when there was a need to upgrade software, the old software had to un-installed in each machine an new installed, but now the IT department runs a script on the main server which in turn upgrades the other systems automatically. This equals to a saving in cost and time. Also during system crashes or loss of data, one has to move quickly to recover losses and repair damages. Virtual desktops help you detect and resolve issues almost instantaneously. It also makes the IT equipments easy to operate and manage thus saving the user from going through a cumbersome process of maintaining multiple hardware systems simultaneously.

Security- Desktop Virtualization offers a secure network for all data as the remote central server provides a safer haven for information than local computers. This would consequently result in a relatively increased security in of the hardware as well as software in the computing device. Regulating other computers from distant areas become less complicated and more secure.

Flexible and Effective – Desktop Virtualization is undoubtedly flexible and effective in the sense that it can run into various operating systems simultaneously on a particular system without creating damage or getting in the way of the information on the computer. It is also effective in terms of providing faster and efficient disaster recovery in the event of any technical faults.

Encourages Green Technology- The

deployment of thin computing technology through the virtual workspace saves on energy consumption. When a company uses a number of servers to perform individual tasks it has to maintain special environment with an extremely low temperature in order to keep them properly functional. Virtualization facilitates the user to reduce power consumption and energy utilization.

Desktop virtualization is indeed a boon to users as it ensures that the users are in rhythm with the advanced pace of technology. In today’s competitive environment, mobility and agility have become the core needs for progress. With the abundant virtues of desktop virtualization businesses and users are bound to scale unthinkable heights.A few of the advantages:• Maintains operating system consistency

for software compatibility • Allows for universal software updates

rather than updating each individual computer

• Keeps from the need to purchase a tons of software copies

• Reduction of downtime should a server or client hardware experience failure

• User information remains secure and safe in the central server rather than on local computers

• It allows for employees to control their individual computer environments while also allowing IT to monitor and streamline business related functions at the same timeVerticals Driving The GrowthIndustry verticals such as BFSI and

manufacturing, which typically have a

large team of mobile executives and sales representatives, are some of the early adopters of desktop virtualization.

Healthcare and education are also examples of industry verticals that have successfully integrated ussing desktop virtualization to reach new levels of mobility, flexibility and productivity, while giving users a more modern, convenient computing experience.

In the endSeveral forms of desktop virtualization

can help organizations satisfy users’ needs for mobility and flexibility, while relieving pressure on information technology (IT) departments to manage cost, security, and compliance. Augmenting traditional PCs with a powerful and cost-effective thin computing alternative makes good business sense for many organizations. Particularly when budgets are tight, IT resources are scarce, and security is a concern, consolidating desktop environments in the data center is a solution well worth considering.

There is fast momentum for the adoption of desktop virtualization across all verticals around the world including enterprise, education and public/government institutions. The level of vertical market momentum typically depends on the nature of the geography. For example, enterprise adoption, spurred in part by the move to cloud and internet based computing is driving adoption in ‘developed’ markets; while education and public sector institutions are driving adoption in ‘developing’ markets. l


CHANNEL buzz

How Corsair is positioned in Memory market in India?We have just been awarded the “The best branded memory

across South India” by a survey of channel partners and end users which conveys that Corsair is now being counted as a reputed memory brand in India. We are strongly positioned in India with ever growing market share and acceptability across all quarters due to our quality and service.What ranges of products do you have?

Corsair brand was associated with best memory modules but of late Corsair has diversified and is being transitioned into a components company. The product portfolio includes everything for the gaming community and users associated with speed and performance i.e. memory modules, storage (USB and SSD), power supply (PSU), CPU coolers, headsets and speakers as well as cabinets.What are the Key market trends Memory market is going to witness in the year ahead?

Memory market depends on the demand and supply equilibrium and price fluctuations are associated with it. Market trends in memory industry are transition towards 30nm chips and low voltage memory for SandyBridge is the new developments.What’s your go-to-market strategy for Memory products in India?

A quality product associated with speed, performance and stability with world class service is our market mantra. Our memory modules chips are handpicked by Corsair to offer outstanding

performance and have less rejection or RMA rate.How important are channel partners for Corsair?

Channel partners are like bread and butter for us, without them we are zero. Today all credits to Corsair dedicated channel partners who have promoted Corsair across India and made it a reputed and dependable brand. It’s the channel partners who do the actual talking and pushing part to the end users and they are our brand ambassadors.What are the key verticals you are primarily targeting? And what are the challenges you see in this market?

Corsair is growing step by step, our focus product was modules when we started our India operations and slowly concentration was diverted towards PSUS and now we have diversified with SSD, cabinets, gaming headsets and USB.

The challenge for Corsair in India is to educate the end user to go for a branded product to enjoy the performance so as to keep away from warranty issues.What is the future plan of Corsair for the year ahead?

2011 would be an exciting year for Corsair as we have a series of India specific products to be launched - high end cabinet like 600T, gaming power supply (price performance oriented), SSD’s, Vengeance modules, gaming headsets (HS1 USB based and HS1A analog based), Speakers (SP2500 and SP2200) and many more which are too early to declare.

Our future plan should be ensure the super success of these new innovative products across India. l

M A MannanCountry Manager

Corsair Memory India


CLOUD computing

Over the past 12 to 18 months, a series of advancements in both server, storage and client virtualization software technologies has converged to surpass PCs in terms of management ease, total cost of ownership, and flexible productivity.

Rajat Mehta, Country Manager, Emerging Business, Personal Systems Group, HP India said, “Virtualisation has emerged as the most promising trend in recent times in India. When all sectors are harping about ways of doing business in an environment friendly manner and make the most of available resources, virtualisation has emerged as a leading solution in the IT space to lower operating costs, lower downtime and ‘on-demand’ IT. HP is the only vendor positioned to deliver client virtualization through our end-to-end product and services portfolio.”

CIOs are facing pressures in man-agement, security, and cost-of-ownership

— Complexity and cost: Client computing is perceived to be expensive and complex. Simplifying desktop management remains a key challenge.

— Security and compliance: Organizations are at risk for data loss, compliance issues, and information theft.

— Change and choice: IT must plan

Client computing is a move away from depending on individual user’s PC for comput-ing power. With client virtualization based on single-image management, the support burden shrinks to one: one copy of each application, one copy of Windows, and one point-of-management for the entire enterprise.

Rajat MehtaCountry Manager, Emerging BusinessPersonal Systems Group, HP India


to operate in an ‘Instant-on world’ – new devices, new ways of working, new user expectations – require quick reactions to business changes.

— Productivity: As technology advances in an ‘Instant-on world’, customers expect on-demand services that allow access to their workplace environment anywhere, everywhere, through any device.

— IT sprawl and increased costs: Technology sprawl and complexity is driving an 66 percent investment on maintenance versus 34 percent on innovation (based on a 2009 InformationWeek 500 Analytics report).

By moving to HP client computing, businesses can focus more on innovation and less on IT maintenance.

HP’s End-To-End Solutions From The Data Center To The Desktop

HP extends the power of the Converged Infrastructure to the desktop by providing an end-to-end solution, including servers, storage, services, access and networking devices as well as printers to bring it all together.

For many enterprises, rigid infrastructure along with both physical and virtual sprawl has created an infrastructure that inhibits enterprise agility. As a result, ongoing IT operations and maintenance consumes more

than 70 percent of IT resources, leaving only 30 percent dedicated to innovation.

New research from HP indicates that 22 percent of workloads in Asia Pacific are currently on mainframes, however, almost 20 percent of them are designated to be moved off of mainframes. Additionally, senior technology executives say that only 31 percent of their organizations’ workloads are virtualized today, and this number will increase by 30 percent in the next two years.

The research further revealed a disconnect between senior business and government executives and their IT counterparts. 21 percent of senior technology executives strongly agreed that their infrastructure was optimized and aligned to meet current enterprise demand. To the same question, only 10 percent of senior business and government executives agreed with them.

The HP Converged Infrastructure, an architectural blueprint for the data center of the future, is designed to close this gap between what the enterprise requires and what IT can deliver. It enables clients to eliminate technology silos, while integrating servers, storage, networking, and power and cooling into shared pools of interoperable resources. A common management platform manages and provisions these pools of resources.

Innovation vs OperationsHP enables enterprises to build an

efficient infrastructure that can deliver any workload, anywhere, anytime, with a new level of simplicity, integration and automation.

HP provides a Converged Infrastructure Reference Architecture built on four technology foundations that enable clients to:

— Reduce complexity, risk, resource requirements as well as costs with a common modular infrastructure of virtualized server, storage and I/O resources delivered through HP Virtual Resource Pools.

— Extend the life of their data center, while reducing power consumption and cooling requirements with the HP Data Center Smart Grid. This provides intelligent energy management across systems and facilities.

— Simplify and increase flexibility from the data center to the network edge with the HP FlexFabric Network. This creates a common, wire-once, virtual I/O network fabric to connect servers to switches to storage.

— Improved productivity by running IT infrastructure as a shared service with the HP Matrix Operating Environment. This establishes a common platform to manage and automate multiple vendors’


CLOUD computingtechnologies from infrastructure to application.

The HP Converged Infrastructure is supported by the innovation power of HP Labs – the company’s central research arm – leading interoperability and heterogeneous management with HP Software, the strength of HP’s partner ecosystem, as well as unmatched economics derived from an industry-leading, optimized supply chain.

HP client Resource AG has applied these principles and now leverages an HP Converged Infrastructure to offer its customers standardized IT services with individual customizations options. This allows Resource AG to better meet the needs of their customers. With HP, Resource AG can produce binding quotes for potential customers within seven days, with production rollout for new customers within one week. In standard sourcing models this takes typically six to seven weeks. They are also able to do this at a lower cost, which they are able to pass onto their customers – offering up to 35 percent better than usual market prices.

HP can help clients pick the right model for their converged infrastructure. Leading enterprises recognize that there is no “one” singular model of delivery that can be optimized to meet all core service

needs. Enterprises will continue to operate in environments containing traditional, outsourced and cloud services for the foreseeable future. HP Hybrid Delivery helps clients build, manage and consume services using the right delivery model for them.

HP Portfolio To Meet All Client Computing Needs

HP Client Virtualization solutions provide a high quality user experience, increased scalability and reliability in a secure environment.

— The latest HP t5550, t5565 and t5570 Thin Clients are ideal for customers seeking simple, affordable and reliable computing for typical office applications and Web browsing in most client virtualization or cloud computing environments.

— The industry’s first EPEAT Gold registered(1) thin client, the t5500 series is ENERGY STAR qualified, BFR/PVC-free(2) and its case parts contain more than 30 percent post-consumer recycled plastic.

— The HP BladeSystem c7000 enclosure consolidates the essential elements of a data center – power, cooling, management, connectivity, redundancy, and security – into a modular, flexible,

scalable, converged infrastructure with built-in intelligence and support for future technologies.

— HP ProLiant G7 servers provide modular standards-based building blocks that advance clients towards a converged infrastructure. HP ProLiant servers are designed to give customers the best return on their investment with improved performance, energy efficiency and virtualization capabilities.

— HP StorageWorks P4800 BladeSystem SAN is the first HP BladeSystem SAN and the first storage area network (SAN) designed specifically for client virtualization to help organizations improve productivity, flexibility, security and control costs. With software features included, the P4800 SAN provides scalable, shared storage that extends the advantages of virtualization to notebooks, laptops and desktops. It supports 1600 users at 50 percent less cost and requires 60 percent less space than traditional client virtualization implementations.

— HP Client Infrastructure Services Portfolio is a comprehensive set of consulting services and solutions, built to help organizations extend the benefits from converged infrastructure to the desktop. As HP prepares to serve a market ready


for change, the new client infrastructure services portfolio integrates products across HP’s computing, software and hardware groups to provide clients with a unified, connected experience that increases productivity.

— HP Easy Tools thin client configuration management software simplifies installation and implementation across the network, regardless of model type or operating system.

HP Advances Scalable Cloud Computing

HP has recently announced the integration of 3PAR Utility Storage across the HP Converged Infrastructure portfolio to simplify scalable cloud computing, and introduced new storage solutions for virtualization and data deduplication.

This integration enables clients to optimize cloud delivery with features like automated storage tiering to improve performance, and thin storage offerings to eliminate over-provisioning.

The combination also helps clients seeking to consolidate storage hardware and respond to explosive data growth to address both of these challenges with converged block-and-file storage on a single storage array. HP also has simplified data management with solutions built on converged storage, server and networking platforms to provide clients with unified management and a lower total cost of ownership.Delivering utility-based storage re-sources for the cloud

Growing adoption of both public and private clouds has forced IT organizations and service providers to rethink their infrastructure design. Achieving the agility and performance demanded by cloud services requires the seamless integration of computing, storage and networking, as well as centralized management.

To automate and simplify the provisioning of multitenant storage for the cloud, HP 3PAR Utility Storage can now be fully managed as part of HP CloudSystem, the most complete, integrated system to build and deliver services across private, public and hybrid cloud environments. The combination of 3PAR with HP CloudSystem enables clients to reduce cloud application deployment time from days to minutes, improve operational efficiency of storage management tenfold and cut storage costs by up to 50 percent.

To provide clients a secure, multitenant block-and-file storage solution for both structured and unstructured data in the

cloud, HP has qualified the HP X9300 Network Storage Gateway, built on IBRIX technology, for use with HP 3PAR Storage Systems. Combining the thin-storage capabilities of 3PAR Utility Storage with the tiering and data-migration capabilities of the X9300 Network Storage System can reduce capacity requirements by 50 percent.

Getting the Most out of Cloud Computing with HP

As businesses and governments increase expectations on technology, IT is tasked with delivering on-time, on-budget technology-enabled services to meet ever-changing demands. One delivery model enterprises are increasingly turning to is cloud computing, which delivers newfound levels of agility, collaboration and speed.

To get the most out of cloud computing, Instant-On Enterprises need to understand where and how their portfolio of technology services can benefit from cloud sourcing. They need to weigh cloud against traditional delivery models and select the best method of service delivery to get what they need done, at the right cost and in the right time. The choice to implement cloud is different for every enterprise, but most need to carefully consider factors such as security, the openness of the infrastructure, automation, resiliency and seamless delivery.

HP’s cloud solutions allow organizations to build both private and public clouds. They also provide a common automation and management layer to manage those services no matter where they are sourced from.

Building a hybrid environment that enables choice

HP enables businesses and governments to build a hybrid environment that enables choice in delivery models without adding complexity. HP helps clients:

— Consume new cloud services to quickly and easily add new resources as requirements change. This reduces capital expenses, allowing organizations to better prepare for growth.

— Build a private or public cloud environment. Organizations are able to quickly deploy an on-demand service delivery environment that provides easy access to self-service resources from a secure environment. It enables the delivery of a diverse set of cloud services.

— Manage and secure the entire service portfolio to effectively govern across a flexible, hybrid delivery model. Integrated processes and technologies provide the control and flexibility necessary to fit each service depending on needs. The result is an organization that dynamically allocates technology resources in real-time to meet changing market demands.

— Transform the legacy technology environment to take advantage of cloud options. The goal is to get the technology environment in a position to leverage sourcing options freely.

In the endHP helps organizations take full

advantage of cloud computing by selecting the right platform for business services, from in-house data center and platforms to traditional outsourced service or cloud service providers. l

CLOUD computing


PrODUCT Launch

HCL Launches New Laptop and Desktop Series

HCL Infosystems has unveiled its new range of laptops and desktops. The laptop series - HCL ME 1014 and HCL ME 1015 and desktop series – HCL Infiniti M A365 Pro are packed with unique features embedded with latest technologies. The newly launched HCL laptop and desktop series are amongst the first dual-core computers in India powered by the new latest 2nd Generation Intel Core family of processors. The products are also available on q u a d - c o r e platform.

The newly launched HCL c o m p u t i n g d e v i c e s ensure better c u s t o m e r e x p e r i e n c e with enhanced computer performance and better energy efficiency.

The new devices from HCL are empowered with powerful configuration along with excellent features like Multi-touch Gesture Touchpad for laptops, HCL Desktop Management Software (HDMS) for desktops, one touch in-built customer service button with HCL Touch, in-built data recovery button with EC2 etc. will ensure a better and more-enhanced experience to the users.

The products are available and can also be avail by sending sms to 56161- “HCL Desktop” for desktop series and “ME” for laptop series.

D-Link Introduces a 4 Port USB Pocket 2.0 Hub

D-Link DUB-1040 - A 4 Port USB 2.0 Pocket Hub provides additional USB 2.0 ports for notebook computer, thus allowing users to connect additional USB devices such as digital cameras, hard drives, mice, keyboards, printers, scanners, and many other peripherals.

DUB-1040 from D-Link offers the enhanced performance of USB 2.0 with transfer speed of up to 480Mbps, while remaining backward compatible with USB 1.1 devices. Plus it also offers seamless connection as it provides quick and easy access to the 4 USB 2.0 ports.

This tiny little device is extremely easy to use, as there are no power switches or buttons to press and can be conveniently connected to the notebook. Designed especially for PC and Mac notebook users, DUB-1040 provides a simple, cost-effective USB connectivity solution for USB peripherals. Thus users can now Experience the ultimate in portability and expandability with the D-Link DUB-1040 4 Port USB 2.0 Pocket Hub.

WD Adds Two New Features To Its WD TV Live Product Line

WD is continuing to expand its WD TV media player family content offering with the addition of TuneIn Radio, the world’s largest Internet radio guide with access to over 30,000 free radio stations searchable by location, genre, or format; and Deezer, a personalized on-demand music service for listening to 7 million tracks anytime, anywhere and one of the most popular Internet and mobile music offerings in Europe.

TuneIn Radio is now available on WD TV Live network media player, WD TV Live Plus media player and WD TV Live Hub media center. Deezer already available on WD TV Live and WD TV Live Plus network media players is now being added to WD TV Live Hub media center. Since launching its WD TV product family in 2008, WD has sold 2.5 million WD TV media players. An increased customer demand for more premium content services has led to the addition of these two new features for an even more seamless and enjoyable entertainment experience!

With 1 terabyte of storage capacity, the WD TV Live Hub media center allows consumers to create a personalized media jukebox that securely stores and plays their own selection of personal and Internet media content on any screen within the connected home in full 1080p HD.

Buffalo up gradates their Storage solution

Buffalo has unveiled a stylish new design of Drive Station USB 2.0 Hard drive with LEDs. Offering an innovative solution, Buffalo Inc brings in their hard drive which is a stylish, lightweight package. Buffalo’s Drive Station LED is an easy to use external hard drive for the simple addition of external storage to any device using a USB port. Also one can see how much capacity is left on the drive with green and red LED indicator bar.

“This drive features a sleek, attractive chassis that can be positioned vertically or horizontally, adapting to the location it is used in for efficient use of space. “said Mr. Susumu Kobayashi, Country Head, Buffalo Inc. As this works with PC and Mac, so makes it easier to access files from whichever computer you are on. Store, back up and transport your content instantly with plug and play connectivity.

Drive Station LED comes equipped with Buffalo Tools, a feature-rich suite of tools designed to enhance computer performance and the day-to-day digital life of Windows® PC consumers. Users can boost file transfer performance by up to 2X using TurboPC software, conserve energy by utilizing ECO Manager and perform PC backup with the easy to use Backup Utility. It is the perfect solution for expanding storage or backing up your computer.


PrODUCT Launch

ZyXEL Introduces New Home Router

ZyXEL has announced the launch of its first product with an active NetUSB feature. The NBG4615 Wireless N Gigabit NetUSB Router, powered with Wireless N and Gigabit technology, along with ZyXEL’s NetUSB feature, is designed to deliver not only high power wireless network connectivity, but also complete freedom of content sharing among family members at home.

With the ever growing number of applications being employed in the digital era, home users are expecting more freedom and greater accessibility of information with family members at home. Empowered by ZyXEL’s NBG4615, home spaces can immediately be turned into a completely intra-linked, high-efficiency, networking environment, where family members can easily enjoy real-time multimedia deliveries over different electronic devices, such as PCs, Notebooks, network storage, game consoles even an individual’s mobile handset.

To make printing at home hassle-free, in contrast to the conventional way which requires direct connections between the printer and the device, the NBG4615, with ZyXEL’s built-in, unique NetUSB technology, allows users to share USB-equipped devices over the home network. Simply connect a printer to the NBG4615 or plug in any USB storage device that stores files to print or to share, users can easily print and share files among family members anywhere in the house. This saves money that would have been spent on setting up redundant peripherals.

XFX Launches Graphics Card

It’s time to juice up your gaming experience with the fastest 3D graphics card on the planet, the XFX Radeon HD 6990. This high-powered beast creates the ultimate in intense, immersive HD gaming with raw performance, 4 GB GDDR5 high-speed memory and an impressive array of ground-breaking features, giving even the most hardcore gamers an extra boost of adrenaline to take the game to the next level.

As the fastest graphics card in the XFX HD 6000 series the XFX Radeon HD 6990 makes full use of AMD’s multiple technologies including: Eyefinity technology, EyeSpeed technology, PowerTune technology and AMD HD3D technology with full DirectX 11 support. This card offers no compromise and delivers unrivaled frame rates, making it the highest quality card for HD games and entertainment on the market, even with the latest and most demanding game titles.

The XFX Radeon HD 6990 graphics processor harnesses the power of Dual GPUs to unleash flawless image quality and lightening speed performance. The HD 6990 GPU features advanced DirectX 11-capable graphics architecture to enable seamless visuals, allowing even the most demanding consumers to power through the most draining applications as well as tap into stunning video quality with AMD EyeSpeed visual acceleration technology.

D-Link Presents Solution for Wireless Connectivity

D-Link introduces DAP-1360 - A Wireless N Access Point that allows users to connect in different modes and enables them to network with multiple computers. With enhanced level of security and inbuilt wireless scheduler, DAP-1360 becomes an ideal product for sharing wireless Internet connection, surfing the web, checking e-mail, documents, music, and photos.

D-Link DAP-1360 offers seven modes of operation, namely Access Point, Wireless Client, Bridge, Bridge with AP, Wireless Repeater, WISP Client Router and WISP Repeater. These modes allow you to flexibly configure the Access Point for use with different wireless applications. An Ethernet port allows you to connect a computer or router to the AP.

Acer Launches Aspire One Happy Netbook

Acer has announced the launch of its new Aspire One Happy netbook, a product that combines connectivity and computing with inimitable style, bringing in a whole new experience for its users.

The 10.1” Aspire One Happy lets you network, play and stay in touch longer, thanks to its 8-hour battery power. Apart from the colours, the LED backlit netbook’s uniqueness lies in the dual OS that runs on Windows 7 and allows one to switch comfortably to Google’s Android operating system. Google Android offers quick boot and faster access for accessing emails, browsing internet. Customers can also use Android to view their photos, and play digital music etc. It is powered by Intel Atom N455 processor with 1 GB RAM, and Intel Graphics Media Accelerator 3150. A large internal hard disk with up to 320 GB of capacity and a built-in multi-in-one card reader ensure convenient storage and file sharing options for the user.

The Aspire One Happy comes with a rich selection of applications, allowing the user to surf the net at ease, share photos and videos, listen to music. Plus the in-built Intel Graphics Media Accelerator 3150 provides superb graphics all round.


Business Strategy

It was the year 1990 when Simmtronics Semiconductors stared its memory module business. And for the past two decades the company has extended its expertise in memory

module business. Today Simmtronics is one of the leading manufacturers for memory modules, motherboards, netbooks, PCs and VGA cards, with 4 manufacturing facilities globally and sales offices in 11 countries –Singapore, India, UAE, UK, USA, Thailand, etc. Speaking about Simmtronics memory module business Mr. Indrajit Sabharwal, Managing Director, Simmtronics Semiconductors Ltd, says “All Simmtronics memory modules are lifetime warranted, ISO 9001 certified, and competitively priced. Simmtronics has over 6000 different memory modules for Desktops, Laptops/ Notebooks, and Servers, which are 100% compatible with Acer, Compaq, HP, IBM, Intel, etc.”

Simmtronics Product Portfolio• Memory Modules: 128MB to 4GB Memory modules. 6000

different types for Desktops, Servers, Laptops. – SDRAM, DDR1, DDR2, DDR3, game modules

• Motherboards - Intel / AMD / VIA • NVIDIA / ATI Graphics Cards • Netbooks – Simmbooks • Desktop PC – INTEL / AMD /VIA • Flash Drives – 2 Gb- 64 Gb

The strength of Simmtronics products is:• Excellent support for procurement of chips and DRAMs • Lifetime warranty • No Questions Asked Policy for returns

Go- To- Market StrategyRecently Simmtronics has tied up with VIA Technologies for

manufacturing the entire range of VIA products, exclusively in countries like lndia, Srilanka, ,Bangladesh, Pakistan, UAE, Dubai, lran, lraq, Jordan, Syria, Turkey, Africa ,Algeria, Ghana.

“We are delighted to be working with VIA, which has for many years been a global leader in developing high-performance yet energy-efficient x86 processors and motherboards for Green PCs,” commented Mr. Indrajit Sabharwal. “We believe that their

VIA pc-1 mainboards have huge potential not just in India but also in the other markets where we operate.” He further added.

Simmtronics is manufacturing Motherboards based on Via platforms - SIMM-PC3000E, SIMM-PC3500E, SIMM-PC3500E+, SIMM-PC3500N, SIMM-PCVX900, SIMM-PCVN1000, SIMM-PCVN1000H.

Simmtronics has also launched Cheapest Desktop PC at the price of US $ 199 in GITEX DUBAI-2010, within association of VIA. This has been launched this Desktop PC in INDIA also at the cost of Rs. 9999. This SIMM VIA PC offers green computing features and leverages the same board designs across the whole range of VIA Nano Processor series. Simmtronics offers branded PC at assembled price with best warranty features.

Channel Activities VIA Technologies and Simmtronics have recently announced

the successful conclusion of their first round of channel roadshows held in major cities in the North, East, and West of India to promote the launch of their comprehensive range of green computing products based on power-efficient VIA pc-1 platforms.

Recently, Simmtronics has conducted 18 channel events across India and representatives from hundreds of leading System Integrators, Distributors, and Resellers attended the events Chandigarh, Ludhiana, Lucknow, Ranchi, Bhubhneshwer, Guwahati, Raipur, Kolkatta, Delhi, Mumbai, Ahmedabad, Pune, etc. and showed an overwhelming interest in working with VIA and Simmtronics to drive the emergence of an exciting new segment in the market for affordable, energy-saving PCs.

Currently, Simmtronics is among the top 5 memory companies in the world, and the company aims to reach No.3 position by the end of this year. Simmtronics is working aggressively to achieve its desired goal.

In addition, Simmtronics has set up one of the largest motherboard plant in India. Speaking on this front Mr. Indrajit says, “With excellent response for SimmBooks / PCs, we will be expanding our portable computing product range by introducing laptops, notebooks, desktop PC, All in one PC and flash Drives.”Focus On It Channel Partners

Mr. Indrajit SabharwalManaging Director

Simmtronics Semiconductors Ltd


Business StrategyRelated to focus on channel partners, Simmtronics has recently

launched channel incentive scheme “Hot Offer in Cold weather”, for its dealers and reseller. The scheme covers entire range of Simmtronics products purchased from authorized Channel Partners.

Under this scheme, on the purchase of certain amount of Simmtronics Products, the products will be entitled to some points which can be accumulated & redeemed in the form of rewards. The highest award, consist of a Star Cruise Trip for 4 nights .Beside this there are 10 more special rewards also to be won such as 40 “LCD TV, IPad, Sony Play station and others.

“The Indian market plays an important role in our global business strategy, so we are looking forward for new ways to reward our distributors, dealers & resellers. The scheme is designed entirely on feedback taken from the channel partners. With this scheme Simmtronics is providing an amazing offer to its channel partners. Simmtronics recognizes the need to reward its performing partners and is confident that schemes like this will go a long way in motivating partners to perform even more better,” says Mr. Indrajit Sabharwal.

The company has announced a Bumper award for distributors of Simmtronics, the distributor which sells maximum VIA motherboards will be awarded a brand new car “Chevrolet Spark”. Simmtronics recognizes the need to reward its performing partners and is confident that schemes like this will go a long way in motivating partners to perform even better.

In order to grasp a better market pie, Simmtronics will focus

on all verticals, while SOHO, Education, Corporate continue to be its focus area.

Future plans and programs in IndiaThe future plans and programs of simmtronics in Indian

market as as follows: • Direct marketing • Simmtronics Branded Shops • Advertisements • Promotion on TV • Addition of branch offices • More branded sales outlets The company is also planning to open its branded sales outlet.

The target of the year 2011 is to open Fifty. And for the year 2012 the company targets to open two hundred shops in India. The company is also launching LCD/ TFT/LED monitors this year.

Simmtronics believes that during this current year, PCs will become more powerful and yet smaller and more energy efficient. Users will migrate in ever bigger numbers to simpler PC’s. Motherboards H61 & H67 will be in market this year. Related to memory, DDR3 will gain market share over DDR2 in this year.

In The endThe dynamic business environment in Indian market is

generating a huge opportunity for the IT players. With multi facet activity, Simmtronics is going to propagate effective brand awareness among the Indian consumers. l


PrODUCT Launch

AMD Launches World’s Fastest Graphics Card

AMD has announced the launch of the fastest graphics card in the world, the AMD Radeon HD 6990, packing so much raw performance it delivered a new single graphics card world record score of P11865 in the industry standard 3DMark11 benchmark. AMD Radeon HD 6990 graphics cards are now available in select models starting at 44990/- + taxes. In India the product is available across outlets of Aditya Infotech (Sapphire) and Rashi Peripherals (XFX).

Designed for the power gamer, AMD Radeon HD 6990 graphics cards include AMD’s second-generation, Microsoft DirectX 11-capable architecture, advanced image quality features for the best looking games, and AMD PowerTune intelligent technology to enable higher clock speeds and faster gaming.[ii] The AMD Radeon HD 6990 offers the ultimate in immersive HD gaming and computing with native support for up to five displays using AMD Eyefinity multi-display technology, with six display support possible via DisplayPort 1.2 components available for purchase later this year.[iii] The AMD Radeon HD 6990 graphics cards also feature a dual-BIOS toggle switch, allowing enthusiast gamers to unlock the card and rev up the clocks and voltages to for even more performance. Finally, AMD HD3D technology provides a cutting-edge stereoscopic 3D gaming and movie experience, thanks to HDMI 1.4a support.

D-Link Introduces New range of Unified Service Router

In order to meet the growing network services needs of small and medium businesses (SMBs) in a single box, D-Link recently introduced 2 new service routers – DSR-500N & DSR-1000N. Both DSR-500N & DSR-1000N offer enhanced security, functionality & performance, thus transforming traditional router to ‘Service Routers’. D-Link Unified Service router acts as a complete box solution, since it offers the functionality of a Router, Switch, Wireless device and also offers total network security.

D-Link DSR-500N & DSR-1000N Unified Services Routers provides comprehensive security, seamless Internet traffic failover, outbound load balancing, and redundant connection with 3G network in a cost-effective device. It provides advance security f e a t u r e s like VPN t u n n e l s , w h i c h a l l o w cl ient less connection b y employees to office resources safely and seamlessly anywhere via a web browser. It also comes integrated with 4 gigabit ports for sharing devices in the office network. With USB SharePort technology, sharing the printer and portable storage is as easy as plug and play.

Kingston Adds New HyperX T1 Black Triple-Channel Memory Kits

Kingston has announced the release of HyperX T1 Black DDR3 triple-channel memory kit. The new memory kit is designed to meet the performance requirements for the new Intel Core i7-990X chipset and X58-based motherboards, and are available in kits of three or six modules and in capacities up to 24GB.

“Our new HyperX T1 Black triple-channel kits give enthusiasts the opportunity to combine performance and to style into their PC build,” said Ann Bai, DRAM Memory Sales Director, APAC Region, Kingston. “These high-capacity kits are ideal for the X58 products on the market, especially the new GIGABYTE G1-Killer gaming motherboards.”

“GIGABYTE is excited about the launch of Kingston’s new Black T1 HyperX memory as it comes so soon after the GIGABYTE G1-Killer gaming motherboard announcement,” commented Tim Handley, Deputy Director of Motherboard Marketing at GIGABYTE. “With their similar color schemes and target market, we are looking forward to seeing PC gamers pair their new Black T1 memory with GIGABYTE G1-Killer gaming motherboards.”

Kingston is shipping three HyperX T1 Black 1600MHz DDR3 triple channel kits in 24GB, 12GB and 6GB configurations. HyperX T1 Black is available through Kingston’s channel of authorized distributors, resellers, and retailers. Kingston HyperX memory is backed by a lifetime warranty and free technical support.

Aditya introduces AVerLife HD Studio Media Player

Aditya Infotech in association with AVerMedia Technologies has announced the availability of AVerLife HD Studio, Full HD 1080P network media Player.

Aditya Infotech Ltd (AIL) has been aggressively promoting and distributing entire range of products including media player, capture cards, set top box, TV tuners etc from AVerMedia. “We have observed from our business journey with AVerMedia that they always understand the need of consumers before introducing any product in India. This time, AVerLife HD Studio is targeted at consumers who want to enjoy HD entertainment system at their living room. Due to its hi-portability, it can be carried anywhere and connected with HDMI-enabled TV and you can enjoy your favorite movies, videos, pictures, music etc on vacations, business trips etc”, said Sanjay Gogia, Country Manager at Aditya Infotech Ltd.

The advanced AVerLife HD Studio supports the playback of full HD 1080P media content through USB hard drives & MS/ SD/ MMC card readers, intranet sharing and network functions and you can enjoy it on your big TV screen. With the included remote control, you can sit back, relax and experience Full HD 1080P video, music and photos in the Dolby & DTS audio on the TV screen from the comfort of their couch. It enables you to share files over the local area network with friends and family. AVerLife HD Studio makes an ideal home theater in the living room with high-definition entertainment system.

AVerLife HD Studio provides the smooth and stable processing of the full HD 1080P images and the playback of most popular media formats, such as XVID, RMVB, MKV, AVI, WMA, MP3, JPG and so on. With two USB ports, users can just plug in USB hard drives and directly playback their favorite media contents through the HDMI connection to the TV screen. In addition, AVerMedia presents extra bonuses, Flickr, Picasa and Internet radio, so customers can enjoy pictures and radio easily.


IN the newsHP Introduces Services to Ease

Complexity of Software Integration HP has announced new software services that combine

software support and consulting expertise to help clients gain cost predictability, maximize return on their software investments and improve their support experience.

HP Premier Services provide support for HP Software products and customized HP Software solutions that include integrated software from HP or third-party vendors. HP’s approach to service

delivery offers flexible, proactive management from a partner that can deliver managed outcomes across the complete software solution.

Enterprises are challenged with complex IT environments consisting of multiple versions of software, customizations and third-party integrations. This complexity results in unpredictable maintenance costs and a lack of solution adoption, and adds greater

burden on internal staff to manage solutions reactively rather than focus on activities that can drive innovation for their business.

IBM consolidates leadership position in India Storage market

IBM has announced that according to newly released data from IDC the company has emerged number one in revenue for fourth quarter (Q4) and full year 2010 in the India external disk storage systems.

According to the IDC report, IBM maintained its 2010 leadership with a 26.2% market share, in revenue terms, and over 4% points lead over its nearest competitor. In addition, in Q4 2010 IBM maintained leadership with a 29% market share and a 7% point lead over its nearest competitor, in revenue terms. The IDC report states the overall External Disk storage market in India declined 1.5% in CY 2010

The launch of a series of powerful IBM systems in 2010, including the IBM StorwizeV7000 and the IBM System Storage DS8000, helped to strengthen the company’s leadership position in the market. The StorwizeV7000 is designed to dramatically improve storage efficiency and costs while providing clients exceptional ease of use and performance in a midrange package. Meanwhile, the IBM System Storage DS8000 offers high-performance, high-capacity; secure storage systems that are designed to deliver the highest levels of performance, flexibility, scalability, resiliency and total overall value for the most demanding, heterogeneous storage environments. These launches mark significant storage innovations that IBM has delivered through R&D in just a year, joining IBM’s Scale-out Network Attached Storage (SONAS), IBM Information Archive, the IBM Long Term File System (LTFS) and IBM Easy Tier. These systems are evidence of IBM’s strategy to share its most innovative storage technologies across its portfolio.

Acer eMachines eMD725 wins the “Value for Money” product award

Acer has added yet another feather to its cap with the Acer eMachines eMD725 winning the “Value for Money” (hardware) product award at the COMPASS 2010-11 IT Fair, Eastern India’s largest IT Fair organized by Computer Association of Eastern India. Acer eMachines eMD725 competed against 12 other nominations and won on the basis of its performance and specifications available at an affordable price.

A reputed distributor of various Industrial automation systems, Nimbus Technologies, won the best ‘Value for Money (hardware)’ category for selling eMD725.

eMD725 comes with 16:9 aspect ratio screen which provides excellent cinematic experience for its viewers. In addition to give a wholesome experience, features like high-definition audio support has been en suited with two built-in stereo speakers and a multi-in-1 card reader to enhance its performance. All these features are available at a competitive price point Rs. 18,499/-+ taxes currently available in the market.

The eminent panel of judges comprising Industry stalwarts, Corporate and Top Govt Officials from Webel and NIC judged the product based on its features and specifications. The award was presented to Mr Neeraj Agarwal of Nimbus Technologies at COMPASS 2011 Awards Nite at Nalban Boating Complex, Salt Lake City, Kolkata.

WD Scorpio Black Drives Offer 750 GB Of High-Performance Storage

WD has announced it is now shipping its new WD Scorpio Black 750 GB 7200 RPM 2.5-inch SATA hard drives for high-performance notebook computers and portable storage devices. One of the fastest hard drives on the market, WD Scorpio Black drives combine class-leading 7200 RPM spin speed and 16 MB cache to deliver maximum notebook performance. Now available in capacities up to 750 GB, the WD Scorpio Black hard drives provide creative professionals, gamers and PC enthusiasts with additional capacity they need to get their job done. Using Advanced

Format (AF) technology, the WD Scorpio Black 750 GB hard drives also incorporate a variety of data-protection features to actively monitor and protect valuable data.

The entire family of WD Scorpio Black hard drives is designed for use in OEM notebook systems and has been tested across multiple platforms

to allow anyone a successful upgrade of speed and performance to their current notebook system.

“Our most demanding customers have come to expect “no compromises” from our all of our Black series products,” explains Sushil Bandi, Country Manager for the Indian sub-continent, Western Digital. “The new WD Scorpio Black drive does not disappoint, providing users of portable devices the necessary speed, significant storage and efficient power management needed to enjoy their favorite HD content, high resolution images, powerful office applications or gaming at home, in the office or on the road.”

Price and Availability: WD Scorpio Black 750 GB hard drives (model number WD7500BPKT) are available now at your nearest retailer. MSRP for the WD Scorpio Black 750 GB hard drive is Rs. 5275 plus taxes. WD Scorpio Black 750 GB hard drives are covered by a five-year limited warranty.


HP Advances Scalable Cloud Computing

HP has announced the integration of 3PAR Utility Storage across the HP Converged Infrastructure portfolio to simplify scalable cloud computing, and introduced new storage solutions for virtualization and data deduplication.

This integration enables clients to optimize cloud delivery with features like automated storage tiering to improve performance, and thin storage offerings to eliminate over-provisioning.

The combination also helps clients seeking to consolidate storage hardware and respond to explosive data growth to address both of these challenges with converged block-and-file storage on a single storage array. HP also has simplified data management

with solutions built on converged storage, server and networking platforms to provide clients with unified management and a lower total cost of ownership.

Delivering utility-based storage resources for the cloud

Growing adoption of both public and private clouds has forced IT organizations and service providers to rethink their infrastructure design. Achieving

the agility and performance demanded by cloud services requires the seamless integration of computing, storage and networking, as well as centralized management.

To automate and simplify the provisioning of multitenant storage for the cloud, HP 3PAR Utility Storage can now be fully managed as part of HP CloudSystem, the most complete, integrated system to build and deliver services across private, public and hybrid cloud environments. The combination of 3PAR with HP CloudSystem enables clients to reduce cloud application deployment time from days to minutes, improve operational efficiency of storage management tenfold and cut storage costs by up to 50 percent.

To provide clients a secure, multitenant block-and-file storage solution for both structured and unstructured data in the cloud, HP has qualified the HP X9300 Network Storage Gateway, built on IBRIX technology, for use with HP 3PAR Storage Systems. Combining the thin-storage capabilities of 3PAR Utility Storage with the tiering and data-migration capabilities of the X9300 Network Storage System can reduce capacity requirements by 50 percent.

Unistal Launches BitDefender Built upon BitDefender’s award-winning anti-malware

technology, BitDefender integrates antimalware protection with remote network audit and system management using WMI (Windows Management Instrumentation) technology, allowing administrators to gain an additional layer of visibility and protection to help them identify and eliminate gaps caused by rouge applications or system configurations within their network.

With the addition of enhanced visibility and improved manageability, BitDefender’s Business Solutions go beyond traditional corporate antimalware solutions to protect critical services such as email messaging systems, desktop clients and servers from attacks - whether the threats originate from outside or within the organization.

Version 3.5 includes detection and performance enhancements such as Active Virus Control (AVC) Technology for Business Client v3.5, BitDefender Antivirus for Mac – Business Edition, Exchange 2010 Compatibility, and a new Anti-spam engine with quarantine controls for SMTP Mail & Exchange servers.

To increase visibility in networked assets and minimize the impact of the rapidly spreading malware infections, the new Centralized Management dashboard consolidates threat information and provides a wizard-driven Endpoint Auditing and Reporting Module. The auditing module enables organizations to create an inventory of hardware and software assets for internal financial, governmental or industry specific compliancy reporting.

Other new features address the lack of IT resources by streamlining business operations and help SMBs use these resources more effectively. These include simplifying policy implementation and system management with wizard-driven security policy creation, network tools to remotely manage devices, and integration into Active Directory to leverage the organizational structure already embedded in the network.

Bitdefender always provides technically advanced solutions at very competitive price says Alok Gupta, Director Marketing, Unistal Systems Pvt. Ltd.

VMware Delivers New Operations Model for Cloud Environments

VMware has announced a strategy and a new solution to simplify and automate how IT organizations manage services in dynamic virtual and cloud environments. VMware vCenter Operations will help customers transform IT operations to achieve the agility and economics of cloud computing.

VMware vSphere has helped thousands of companies transform their datacenters, simplifying many core systems management functions, such as resource allocation and load balancing, by building them into the virtualization platform. VMware’s management strategy is to further simplify IT by integrating performance, capacity and configuration management and applying analytics to help customers achieve the degree of automation required to operate a cloud environment.

The first versions of these editions will be available in late Q1 with prices starting at US$50 per VM.

Intel Launches Business Processors Intel has unveiled its newest family of business processors.

The new 2nd generation Intel Core vPro processor family features the performance and capabilities of Intel’s new microarchitecture, enhancements to Intel vPro technology and new security features, including a 3G “poison pill” option to help protect a PC’s data.Computer makers around the world, including Dell, Fujitsu, HP and Lenovo, are introducing new laptop, convertible-tablet, desktop and all-in-one PCs for businesses based on the new Intel Core vPro processors.

“ B u s i n e s s e s face numerous challenges today, but also opportunities in the wealth of new technologies that are helping workers be more productive, businesses to be more creative and IT to be more innovative,” said Rick Echevarria, vice president, Intel Architecture Group, and general manager, Business Client Platform Division. “Providing the right combination of technologies at the right time, the new Intel Core vPro processor family continues Intel’s advancement in performance, security and management. Possibly more critical, it readies businesses for major changes to come in such areas as desktop virtualization, cloud computing and the complementary relationship between PCs and the growing variety of other computing devices.”

IN the news


Techcom Launches T-60 Mobile Phone

Techcom has introduced the super stylish T-60 in the Indian market. This handsome device, with smart, solid looks is also an ideal choice for music lovers as it comes with Yamaha powered chipset, enabling powerful music output. A dual-SIM handset with a large 2.4 inch QVGA LCD display, the T-60 offers a brilliant interface to the users. Dedicated music keys add to the sophisticated music experience. The big 1500 mAh battery ensures long-lasting performance – whether it is for calling, playing music or watching movies on it. It is worth mentioning here that the Video Player in the handset is the best in its class – playing full 3 hour length (200 MB) movies at one go, without breaks. The amazingly smooth Video Player offers remarkable clarity of images and sound of such quality that viewing videos becomes an enriching experience. Along with the handset comes a free 4 GB memory card to help you store and carry your favourite media; as per your choice and convenience – so that you can enjoy them on the move.

The multimedia offerings of the handset include a 1.3 mega pixel camera with video recorder and FM Radio. The Audio Player is excellent and the handset also comes with a 3.5 mm jack facility for easier compatibility with output audio devices of the user’s choice.

Connectivity options include Bluetooth and USB port with standard GPRS/WAP services available for surfing the web. Personal Data Security is another feature in the phone that allows the user to keep data locked through passwords so as to ensure safety for personal and confidential information in case the phone is used by other people.

The T-60 also comes with a phone book memory of 1000 entries, LED Torch, and a customized Indian Calendar apart from standard facilities like Conference Call, Speakerphone and Image Viewer.

The handsome, feature-loaded T-60 is available at an amazing price of about INR 2600 only.


MOBILITY Zone

Samsung Extends its GALAXY Smartphones Family

Samsung has announced the extension of the GALAXY family with the launch of Samsung GALAXY Ace, GALAXY Fit and GALAXY POP Smartphones. Announcing the launch, Mr. Ranjit Yadav, Country Head, Samsung Mobiles and IT, stated, “Following the phenomenal success of Samsung GALAXY S, we wanted to expand our Android based Smartphone offerings in the Indian market in keeping with our philosophy of ‘Smartphone for everyone’. Our new Galaxy series will enable our consumers to be more effective, productive, better connected, and in tune with their smart life – both personal and professional – all in a very easy and simple way.” The new Samsung GALAXY models offer a premium design, enhanced multimedia features and the superior Android experience with Android 2.2.

With over 100,000 applications from the Android market and Samsung Apps, the new GALAXY series are designed for optimum performance, with the new handsets offering characteristic features of the GALAXY series including Quicktype by SWYPE , Social Hub , TouchWiz 3.0 and Active Sync.

Nokia Launches business Smartphone – Nokia E7

Nokia once again redefined the smartphone segment by launching the all-in-one business smartphone – Nokia E7, the new age Communicator. Nokia Communicator, with its launch, set a benchmark in business mobility way back in 1996 and continued to woo consumers with multiple launches over the last 15 years. Today, the Communicator returns in its new avatar with E7!

The launch saw D. Shivakumar, Vice President & Managing Director, Nokia India and Shahrukh Khan showcase the Nokia E7 - a must have device for those seeking the convenience of using either touch or type while staying connected on the go.

The Nokia E7 boasts of Microsoft Exchange ActiveSync support alongside a 4-inch AMOLED touchscreen display, which uses Nokia’s ClearBlack technology for improved outdoor visibility, delivering the best possible user experience amongst smartphones. To compliment the 4 inch touch screen, Nokia E7 has a slide out four-row QWERTY keyboard making it the ideal mobile business device.

D. Shivakumar, Vice President and Managing Director, Nokia India said, “The smartphone market in India is witnessing a phenomenal growth. Trends such as 3G, social networking and video will further drive this growth in the coming years. Consumers today, seek a device that allows them to do a lot more – both in their personal and professional lives. Nokia E7 is an all-in-one business smartphone that offers a superior ‘mobile office’ experience coupled with compelling entertainment options. We are confident that with the Nokia E7, we will redefine the consumers’ expectations from the smartphone segment.”

MTS Offer ½ Paisa / Second For “LIFETIME” Sistema Shyam TeleServices Limited has announced an exciting

Value Maximizer offer. For the first time in India, customers across Maharashtra & Goa can now avail ½ paisa/second tariff plan for “LIFETIME’ on all local calls without any condition. Additionally, a customer will also get a talk time worth Rs. 200 and an MTS Handset all for Rs. 799/- Only.

This offer is valid on all local calls across Mumbai, Maharashtra & Goa telecom circles. The Handset bundle offer where in the customers would get a Rs. 200 as talk time, ½ paisa for lifetime along with a handset, is available across Maharashtra and Goa except Mumbai Telecom Circle.

Besides Voice, MTS has been really strong in terms of Data Business. MTS has more than 50,000 data customers in Maharashtra & Goa enjoying high speed network. The company has drawn plans to have a total of 150 Company Flagship stores across the circle, in the next 3 months.

iBuzz Mobiles Launches 4 new Mobile handsets

Vertex Management Solutions has announced the launch of iBuzz Mobiles with the introduction of four mobile devices in Delhi, Uttar Pradesh, Haryana, Rajasthan, Andhra Pradesh and Madhya Pradesh. The four models launched are the i1800 (Big Buzz), i2200 (Picture Buzz), i3300 (Multi Buzz), i4400 (Music Buzz). With the price range varying from Rs. 2200 to Rs. 4000.

All phones support key features like Dual SIM capability, color screens, multi language support and music players.

While most features are standard across all models, every product subcategory comes with certain key features including Dual Memory card slots in the Multi Buzz range, 30-day standby and 15 hour talk time in the Big Buzz, Digital Camera CIF type in Picture Buzz and 40mm speaker with woofer in the Music Buzz.


MOBILITY Zone

Acer Launches Smartphone Acer has announced the launch of the Acer Liquid Metal, the

latest generation smartphone offering from Acer that combines power and style in a striking metal casing. The Acer Liquid Metal leverages the power of Android 2.2 (Froyo) platform and is further strengthened by the Qualcomm Snapdragon Core processor enabling the user to enjoy uninterrupted web navigation at a super speed. The Acer Liquid Metal has been carefully designed keeping in mind the current requirements of today’s modern and dynamic individuals who need a fully integrated handset to support their lifestyle.

Acer Liquid Metal’s 1500 mAh battery coupled with intelligent power management means you have up to 8 hours talk time and 550 hours in standby mode. Acer Liquid Metal comes with 3 popular keyboard layouts so you can choose the one most comfortable for you. Clever XT9 predictive text support saves you typing unnecessarily and lets you send messages as fast as your fingers can move.

The Liquid Metal is built in with a pinch to zoom feature, 5-megapixel camera with digital zoom, LED flash with a maximum resolution of 480 x 800 pixels ensuring sharp pictures and videos that can easily be uploaded to the social networking sites. The usage of four touch sensitive control buttons below the touch screen display has meant that the phone is easier to control and operate with ease. The control buttons gives the user the access to all basic functions of the phone without having to use the touch screen display. The 5-megapixel camera offers 720p HD video recording as well as autofocus and smile recognition and the Dolby surround sound enhance the video-watching experience.

Liquid Metal shows its excellence not only in its style and power, but brings delightful user experience by the intuitive interface and software developed by Acer. Breeze, the new Acer interface is developed to manage applications even more efficiently and effectively. With this feature, information is visible even when the screen is locked; helping the user to view the application history and easy access to frequently used applications. Breeze also allows the user’s to customize their home screen and re-arrange their applications according to their specific needs. It’s not just a widget, but offers a whole new way to use an Android device. There are two layers - the first one appears when you unlock the phone and lets you look through a whole lot of widgets which give you information about social networks, the weather and the like. Flicking this over (literally) leads you to the second home screen, which lets you flick through your recent apps and video and music collections on your device.

Vodafone Launches R201- MiFi Device in India

Vodafone Essar in its endeavour to launch exciting and innovative propositions for a Faster, Smarter and Better mobile experience for its discerning customers, today announced the launch of Vodafone R201- a unique mobile Wi-Fi device in India.

Vodafone R201 is an innovative and portable Mobile Wi-Fi terminal which can be used by 5 users simultaneously to connect to Vodafone’s 3G network. It contains a SIM slot to connect to the 3G network and 5 users can then connect their computers, mobile gaming devices, digital music players to the device over Wi-Fi to enjoy 3G speeds.

Speaking on the launch Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar Ltd said, “The Vodafone R201 is designed to provide customers with an advantage of connecting and communicating on-the-go. As a result of our innovation effort, we at Vodafone are introducing an exciting range of products to let our customers experience 3G services at its best. R201 is one such device which builds on our leadership, reiterates our promise of providing unique and innovative offerings for our valued customers”.

Vodafone R201, with its aesthetic appeal and compact design and a battery life of up to 4 hours allows users to enjoy uninterrupted 3G internet services on the go at a speed of up to 7.2 mbps on HSDPA enabled devices. Priced at Rs 5,500/- this attractive device is powered by battery, mains or USB along with plug and play software of 128 MB flash memory empowering the user with the flexibility of usage, while sharing the coverage between several devices.

T24 GSM Mobile Service Launched in Maharashtra

After the successful launch of the T24 GSM mobile service across 16 telecom circles in the country, Tata Teleservices Limited, India’s youngest and fastest-growing pan-India dual-technology telecom operator, and retail giant Future Group today announced the launch of mobile telephony services on the GSM platform in the Mumbai and Rest of Maharashtra telecom Circles. T24 services are already up and running in Andhra Pradesh, Karnataka, Gujarat, West Bengal, Jharkhand, Chhatisgarh, Orissa, Punjab, Haryana, Rajasthan, Uttar Pradesh, Tamil Nadu, Kerala and Madhya Pradesh—and have received heady response.

The Brand T24, a joint venture between Future Group and Tata Teleservices Limited was unveiled after signing a strategic alliance in February 2010 -while the first telecom Circle to go live with the services was Andhra Pradesh, in June 2010.


PrODUCT Watch

The DG-PS1010U has one USB 2.0 interface and supports major network protocols like TCP/IP, IPX/SPX, NetBEUI, AppleTalk, LPR, RAW TCP/IP and SMB over TCP/IP. With its compact design, DG-PS1010U can easily be accommodated anywhere!

You can easily manage the DG-PS1010U using a windows-based configuration utility that can automatically discover print servers on the LAN and run a wizard for configuring the print server. The DG-PS1010U also supports web-based administration. Using a Web Browser on a PC simplifies configuration of the print server. Configuration is also possible using Telnet.

With its USB 2.0 interface and a simple setup process, the DIGISOL DG-PS1010U offers seamless connection to most printers available on the market. It is the best solution for network based printing for Small and Home Offices, Educational Institutions and Businesses that need sharing of printers across a LAN.

Supports Multiple Network Protocols

The DG-PS1010U supports one USB 2.0 interface for seamless connection to most printers available in the market today. The DGPS1010U also supports major network protocols like TCP/IP, IPX/SPX, NetBEUI, AppleTalk, LPR, RAW TCP/IP, SMB over TCP/IP. With its compact design, DG-PS1010U can easily be accommodated anywhere!

The DIGISOL DG-PS1010U is a compact USB print server that integrates with your

LAN using Ethernet or Fast Ethernet network.

The DG-PS1010U allows wired or wireless sta-

tions in your LAN to ac-cess and share a USB

printer, no matter where they reside in the LAN.

Ease of installation The DG-PS1010U is easily managed using a windows-based

configuration utility. Utility can automatically discover the print servers in the LAN and run a wizard for configuring a printserver. DG-PS1010U also supports webbased administration. Using a Web browser on a PC in LAN simplifies the configuration of the print server. DG-PS1010U also supports telnet for configuration purpose.

Simplified Network printingDIGISOL DG-PS1010U supports USB interface which offers

seamless connection to most printers present in market. DIGISOL DGPS1010U provides best solution for network based printing to small and home offices, educational institutions, and businesses that need sharing of printers across a network

Key Features: • USB2.0 Compliant• Supports Email Alert• Easy to use setup wizard• SNMP & HP Web JetAdmin• Supports DHCP (client)• Supports Internet Printing Protocol (IPP)• Supports Windows Print Monitor Technology• Supports 10/100Mbps Auto-sensing UTP port


IN the news

SAP Launches Next-Generation GRC Software

SAP has announced the availability of its newest release of governance, risk and compliance (GRC) software, providing a single, unified environment for the most comprehensive support for management, monitoring and analysis of enterprise risk and compliance activities.

The new release introduces a common look and feel across all applications in the GRC suite; embedded business intelligence (BI) reports and dashboards; and a graphical tool to define and depict risks. The new features make the products easier to use and enable people to garner attention to risks from business managers who have limited GRC expertise. By integrating GRC activities into core business processes and applications, executives can manage their businesses proactively and strategically rather than reactively.

The new release of GRC solutions from the SAP BusinessObjects portfolio is the next step in SAP’s business analytics road map to deliver customer-friendly business software that combines best-in-class analytics with proven SAP business applications. The new release unifies all GRC activities on a standard platform and connects easily to other pieces of the business analytics portfolio for far greater transparency, control and support for corporate strategy.

The software offers policy management and audit capabilities, granular security controls, enterprise support and the ability to transport and archive data. It thus helps executives overcome the common challenges that result from fragmented and disconnected GRC solutions: poor visibility into risk exposure; processes that are reactive, inefficient, costly or manual; large time and personnel requirements to effectively manage risk and compliance; and lack of alignment from not having risk and compliance processes embedded within the business. Panasonic Launches New Series of

Laser Multi-function Printer Panasonic has launched its new series of Laser Multifunction

Printers MB 1900, 2010 and 2030 series. The printers offer a maximum speed of 24 PPM with Print/Scan/Copy/Fax & network compatibility at a very competitive price across India.

Panasonic has launched the new KX-MB1900 model, to target the IT channels. In 2010, Panasonic had 8% market share in the All in One segment, and with new model, the company is targeting 14% market share in 2011. The newly launched KX-MB 1900CX is a superior cost-competitive alternative to generic inkjet printers. This multifunction AIO is tailored to deliver quality and productivity standards, with a high-speed 24ppm laser print and copy rate, boasting a print resolution of up to 600 x 600 dpi.

The MB2000-series models are equipped with 250-sheet paper input trays and 20-sheet automatic document feeders (ADF) and incorporate numerous advanced features previously available only on much larger and more costly office machines. Included among these enhancements is 9600 x 9600 dpi maximum resolution TIFF, JPEG or PDF-compatible color scanning to a local computer, networked PC, Network Shared Folder or email address and Quick ID copying of both sides of a single card for printing on a single sheet of paper in 2-in-1, 4-in-1, or 8-in-1 configuration.

Polycom Announces Acquisition of Accordent Technologies

Polycom has announced the acquisition of Accordent Technologies, a leading provider of video content management and delivery solutions, for approximately $50 million in cash. Polycom expects this acquisition to be neutral to earnings in 2011 and slightly accretive to earnings in 2012.

The acquisition positions Polycom to become the leader in the Video Content Management and Delivery market by integrating Polycom’s leading open standards UC Intelligent Core™ and market leading UC endpoints with Accordent’s innovative open standards video content management solution. The Accordent solution provides capture solutions for all major video use cases, whether delivering highly scalable live webcasts from the studio,providing automated rich media webcasting from the meeting or classroom, adding a streaming extension to videoconferences or enabling user-generated content from the desktop. According to data from market research firm Wainhouse Research, this acquisition immediately expands Polycom’s total available marketby $500 millionand, for this video management segment, this market is projected to generate a compounded annual growth rate of 32% through 2014 to $1.2 billion. As a strategic partner with Microsoft, Accordent strengthens and further differentiates Polycom’s deep native integration with Microsoft Lync and Sharepoint.

Accordent grew to $9 million in revenues in 2010 and has over 1,200 customers in the enterprise and public sector, and through select service providers. The staff of 50 employees will remain in Southern California and will report into Polycom’s UC research and development organisation. Accordent’s software-centric solution will become an integral element of the Polycom UC Intelligent Core and will be reported with Polycom’s Network Infrastructure revenues.

QNAP Enhances Performance of its Turbo NAS Servers

QNAP Systems has announced the availability of the new V3.4 NAS management software. The V3.4 NAS management software is embedded into the NAS as V3.4 firmware, which enhances several key aspects of the QNAP Turbo NAS units allowing owners to maximize their investments in a QNAP NAS.

“QNAP has once again demonstrated its commitment to all Turbo NAS users that investing in a QNAP NAS is continually rewarding” said Kerman Rana, Director, Business Development,QNAP Systems, Inc. “QNAP protects its users by developing and deploying new features to enhance performance and usability of QNAP Turbo NAS units.”

QNAP designs and manufactures the broadest lineup of high performance NAS Server enclosures available. Whether you are a home user, a small/medium business, or a fledging enterprise, we have a networked storage solution for you.


PrODUCT of the month

D-Link DIR-632 is truly a multi-functional router as it acts as a Router + 8Port Switch + 11N Wireless AP + Print Server. This high-speed router is based on Wireless N technology that gives an option of extended coverage and works with previous-generation wireless devices. Just connect the DIR-632 to cable or DSL modem to share broadband Internet connection with multiple computers, game consoles, or media players. Thus making it an ideal device for Cyber café, SOHO and SMB usage.

Key Features• Wireless N for higher speeds and extended Network range• Backward compatible with 802.11g & 802.11b devices• 8 port Fast Ethernet Switch for faster file transfers.• Advanced WEP, WPA, or WPA2 encryption for secure wireless networking• SharePort Technology for convenient sharing of USB printers and storage • WPS Push Button for establishing secure connection. • Wireless LAN scheduling to help to save energy• Power saving by link status• Part of D-Link Green family which means greater power savings can be achieved & thereby making a contribution to a greener

environment Pricing & Availability:- D-Link DIR-632 is currently available all across India at an MRP of Rs.4,700/- & 1 year warranty.

With Shareport Technology, D-Link DIR-632 can connect a USB printer or multifunction-printer (MFP) and share it with computers on the network. It can also share a USB storage device among multiple computers for access to files such as video, music, photos and documents. Plus with the latest wireless security features, it prevents unauthorized access, be it from over a Wi-Fi network or from the Internet. D-Link DIR-632 supports WPA/WPA2 standards to ensure data security over Wi-Fi. Additionally it also supports dual active firewalls (SPI and NAT) to prevent possible attacks from across the Internet.

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