Consumer & industrial buying behaviour latest
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CONSUMER & INDUSTRIAL BUYING BEHAVIOUR SUBMITTED BY: SUSHANT LULLA M.F.M 1 ST YEAR GUIDED BY: Dr ANANNYA DEB ROY
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Transcript of Consumer & industrial buying behaviour latest
CONSUMER & INDUSTRIAL BUYING BEHAVIOUR
SUBMITTED BY: SUSHANT LULLAM.F.M 1ST YEAR
GUIDED BY:Dr ANANNYA DEB ROY
PERCEPTION
ABSOLUTE THRESHOLD
SENSORY ADAPTATION
AMBUSH MARKETING
EXPERIENTAL MARKETING
JUST NOTICIABLE DIFFERENCE
SELECTIVE EXPOSURE
SELECTIVE ATTENTION
PERCEPTUAL DEFENSE
PERCEPTUAL BLOCKING
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