Consumer & industrial buying behaviour latest

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CONSUMER & INDUSTRIAL BUYING BEHAVIOUR SUBMITTED BY: SUSHANT LULLA M.F.M 1 ST YEAR GUIDED BY: Dr ANANNYA DEB ROY

Transcript of Consumer & industrial buying behaviour latest

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CONSUMER & INDUSTRIAL BUYING BEHAVIOUR

SUBMITTED BY: SUSHANT LULLAM.F.M 1ST YEAR

GUIDED BY:Dr ANANNYA DEB ROY

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PERCEPTION

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ABSOLUTE THRESHOLD

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SENSORY ADAPTATION

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AMBUSH MARKETING

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EXPERIENTAL MARKETING

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JUST NOTICIABLE DIFFERENCE

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SELECTIVE EXPOSURE

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SELECTIVE ATTENTION

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PERCEPTUAL DEFENSE

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PERCEPTUAL BLOCKING

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THANKYOU