Consumer Goods & Digital Marketing. Traditional Methods of Marketing We have builds Brands like Gold...
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Transcript of Consumer Goods & Digital Marketing. Traditional Methods of Marketing We have builds Brands like Gold...
![Page 1: Consumer Goods & Digital Marketing. Traditional Methods of Marketing We have builds Brands like Gold Spot, Thumps Up, Limca, Maaza & Citra.](https://reader036.fdocuments.in/reader036/viewer/2022081602/5519023055034626428b45d6/html5/thumbnails/1.jpg)
Consumer Goods & Digital Marketing
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Traditional Methods of Marketing
We have builds Brands like Gold Spot, Thumps Up, Limca, Maaza & Citra.
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Marketing is all about building Relationship with Consumers
Gold Spot did it with Jungle Book
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Thumps Up with flicker book of cricket, autographed mini Bat and Ball
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“Bisleri500” Digital Campaign - A Case Study
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About
How digital channels were successfully used to promote and drive viewership of Bisleri 500 TVC’s and to create engagement around the same.
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How it happened..
3 new TVC’S planned for Bisleri500 in the summer of 2013
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How it happened..
The ads were;
• Quirky ,Humorous ,Bold and 3 in number• Positioned to target the youth
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Classroom Casanova
Angry Bride
Superhero
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Task we had.
How to usethe digital medium to promote the TVC’s ?
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Strategy Adopted
Make it Exclusive
Involve the Audience
Create Conversations
Gratification
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How we went about..
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With prelaunch, launch and post launch activities we made sure buzz around the new set of TVC’s are kept alive on digital platform
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Exclusivity
The TVC’s were launched first on the digital platform before airing on TV
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First 4 days thus were allotted for pre-launch activities
Teaser 1
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Teaser 2
Teaser 3
Teaser 4
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Teasers grabbed immediate attention of the brand’s almost 50k strong facebook community.
They together received
697 Likes 243 sharesAnd a series of curious and excited comments
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Launch of TVC’s on Facebook
TVC 1 - College Casanova
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TVC 2 – Angry Bride
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TVC 3 – Superhero
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And the responses were encouraging..
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The efforts were well noted
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Post Release….
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Taking cues from the TVC’s which ended witha very catchy “Kholo..Peeyo.. Shabaashhh!!” ,we made extensions for the word “Shabaash”
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Facebook Quiz Contest
An activity that promises
• Further views on the TVC’s
• To keep the buzz alive
• Help grow the facebook fanbase
• Engagement
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For the same, we created the “Shabaash Quiz contest”
The contest that ran for 2 weeks and had 4 questions. The answers were hidden in the 3 TVC’s .
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2,269 unique entries were received for the contest.
Facebook fan base grew from 43,323 to 80,292
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And one ardent fan won the grand prize of Ipad Mini
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World Shabaash Day
Extending further to create a buzz on the twitter platform, we celebrated “World Shabaash Day” - on the 18th of April between 2pm and 6pm -a day to cheer for anyone/anything one wishes to cheer for!!
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World Shabaash Day
Two hashtags were made use of;
#Shabaash#WorldShabaashDay
And the results were nothing short of amazing!
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The nation ‘Shabaash’d each other!!
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The day saw 2,043 mentions of the hashtags which comprised of;
736 Tweets, 684 replies 623 Retweets.
This together resulted in creating 1,440,965 potential impressions .
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And the tag went trending nationally;
….even the next day morning !!!
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And it the word found its presence offline as well..!!A screenshot of Hindustan Times 21st April 2013 – Mumbai Edition
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Numbers we loved reading
Total TVC Views in 20 days – 48,620 & growing
Facebook Growth Percentage – 85.33%
Twitter Community Strength - 1,160
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…Shabaash!