Consumer Education in Japan
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Transcript of Consumer Education in Japan
Consumer Educationin Japan
Changing for the future
1Takao Nishimura, Ph.D., [Japan]
Contents
HistoryConcepts of consumer educationChanging view pointsTraditional consumer educationChallenging Consumer citizenship EducationConsumer AgencyConsumer Education Promotion Act
2Takao Nishimura, Ph.D., [Japan]
History1962 Consumer’s Right (J.F.Kennedy)
1968 Consumer Protection Fundamental Act1970 National Consumer Affairs Center 1990 National Institute on Consumer Education 1994 Product Liability Act2000 Consumer Contract Act 2004 Consumer Basic Act2009 Consumer Agency??
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Aim of Consumer education
Prevent various problems suffered by consumers
Be careful with your contracts ! young adult appointment
sales! the elderly door to door sales! ladies multilevel marketing!
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Aim of Consumer education
Avoid accidents caused by defective products Use consumer goods safely
Read labels carefully! Be aware of misuse !
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Teaching Materials
Sponsored by Local government Cons. Organization NPO Private Company
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Concepts of C.E. Safety Contrac
t IT
Environment
Kindergarten age
Know how to use toys safely
Young children(6-12 yrs.)
Recognize marks & labels relating to safety
Junior & High school age(13-18 yrs.)
Choose safe goodsUse safelyKnow about Product Liability
Adult Know and choose safe foods and productsContinue to use safelyAvoid misuseCarry out Maintenance
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Concepts of C.E. Safety
Contract IT Environment
Kindergarten age
Know recycle and reuse
Young children(6-12 yrs.)
Recognize environmental labelsKnow relationship between consumption and environment and act for the Earth
Junior & High school age(13-18 yrs.)
Recognize domestic and world environmental issues Take part in environmental activities
Adult Choose goods which have reduced environmental effectAct thinking about future generations
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Consumer Citizenship society
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2009 Consumer Agency ?
Consumer independence
Responsible Consumer
+Consumer Education Promotion Act
Education for Consumer Citizenship Society
Thank you !
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