Consumer Education in Japan

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Consumer Education in Japan Changing for the future 1 Takao Nishimura, Ph.D., [Japan]

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Consumer Education in Japan. Changing for the future. Contents. History Concepts of consumer education Changing view points Traditional consumer education Challenging Consumer citizenship Education Consumer Agency Consumer Education Promotion Act. History. - PowerPoint PPT Presentation

Transcript of Consumer Education in Japan

Page 1: Consumer Education in Japan

Consumer Educationin Japan

Changing for the future

1Takao Nishimura, Ph.D., [Japan]

Page 2: Consumer Education in Japan

Contents

HistoryConcepts of consumer educationChanging view pointsTraditional consumer educationChallenging Consumer citizenship EducationConsumer AgencyConsumer Education Promotion Act

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History1962 Consumer’s Right (J.F.Kennedy)

1968 Consumer Protection Fundamental Act1970 National Consumer Affairs Center 1990 National Institute on Consumer Education 1994 Product Liability Act2000 Consumer Contract Act 2004 Consumer Basic Act2009 Consumer Agency??

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Aim of Consumer education

Prevent various problems suffered by consumers

Be careful with your contracts ! young adult      appointment

sales! the elderly door to door sales! ladies multilevel marketing!

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Aim of Consumer education

Avoid accidents caused by defective products Use consumer goods safely

     Read labels carefully! Be aware of misuse !

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Teaching   Materials

Sponsored by Local government Cons. Organization NPO Private Company

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Concepts of C.E. Safety Contrac

t IT

Environment

Kindergarten age

Know how to use toys safely

Young children(6-12 yrs.)

Recognize marks & labels relating to safety

Junior & High school age(13-18 yrs.)

Choose safe goodsUse safelyKnow about Product Liability

Adult Know and choose safe foods and productsContinue to use safelyAvoid misuseCarry out Maintenance

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Concepts of C.E. Safety

Contract IT Environment

Kindergarten age

Know recycle and reuse

Young children(6-12 yrs.)

Recognize environmental labelsKnow relationship between consumption and environment and act for the Earth

Junior & High school age(13-18 yrs.)

Recognize domestic and world environmental issues Take part in environmental activities

Adult Choose goods which have reduced environmental effectAct thinking about future generations

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Consumer Citizenship society

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2009 Consumer Agency ?

Consumer independence

Responsible Consumer

+Consumer Education Promotion Act

Education for Consumer Citizenship Society

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Thank you !

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