Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World...

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Consumer Education & Awareness Campaign AUGUST 2017

Transcript of Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World...

Page 1: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and

Consumer Education & Awareness

Campaign

AUGUST 2017

Page 2: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and
Page 3: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and

AXE White is anti- perspirant

“goes on dry and keeps you dry”

AXE Black is a body spray that

“keeps you smelling great”

48 hours

Page 4: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and

TOUCHPOINTS

Venue Monthly Footfall Monthly Unique

Footfall - Male

Branding

DWTC Sports

World

26,667 21,870 Mirror

Gold’s Gym

10 Locations

82,400 18,300 (10 Gyms) Mirror and

Sampling

Malls

11 Locations

2,745,428 1,098,171 Mirror, Frame

and Cabin

Waterless

24 Locations

717,000 717,000 Digital

Total 3,571,495 1,825,341

1.8 million unique male reach with unavoidable ambient media.

Page 5: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and
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Page 7: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and
Page 8: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and
Page 9: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and
Page 10: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and
Page 11: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and
Page 12: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and
Page 13: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and
Page 14: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and
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BUSINESS VILLAGE

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REEF MALLREEF MALL

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AL MUSALLA

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AL HAMRIYAAL HAMRIYAH

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AL HAMRIYAAL HAMRIYAHAL BARSHA

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AL AIN

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AL HAMRIYAAL HAMRIYAHRAS AL KHAIMAH

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Video

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CROWNE PLAZA CHAMAS

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MARINA - TAMANI

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DA-GAMA

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OSCARS

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THE PALM

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LAVANA - 2

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STABLES

DANA

STABLES

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GRAND EXCELSIOR HEALTH CLUB

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HOLIDAY INN – AUH

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CROWNE PLAZA YAS– AUH

Page 39: Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World 26,667 21,870 Mirror Gold’s Gym 10 Locations 82,400 18,300 (10 Gyms) Mirror and

Thank you


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