PowerPoint Presentation

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GROUP MEMBERSTaifoor NazarAbdul SammadMohammad Yousaf

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Which factor effect the most consumer buying behavior when dressing in R.Y.K

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IntroductionLiterature reviewHypothesisResearch methodCollected data Conclusion

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Consumer behavior is the study of individuals, groups, or organizations and their use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants.It examines how emotions, attitudes and preferences affect buying behavior.

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Why it is important ???Key to successYou can make batter strategiesLead to batter results

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Literature reviewPrevious study in IndiaPhilip Kotler

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Factors influence consumer buying behavior

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Cultural factors

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CultureSub cultureSocial class Cultural factors

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Social factorsReference groupSocial mediaFriends groupFamilySocial role and status

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Personal factorsAge and life cycle stagePersonalitySelf conceptEconomic situation

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hypothesisH.1:- Cultural factors effect consumer buying behaviorH.2:- Social factors effect consumer buying behaviorH.3:- Personal factors effect consumer buying behavior

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Research methodShort Interviews Questionnaire Social media poll

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Interview ResultsPersonality Economic situationSocial classSocial network 7221

Personal factorsCultural factorSocial factor

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Questionnaire ResultsCultural factors Social factorsPersonal factors71946

Results from Facebook poll

Final conclusionPersonal factors=9+46+52=107Social factors=1+19+101=121Cultural factors=2+7+19=30Total respondent :- 258H.1 :- 11.62%

H.2 :- 46.89%

H.3 :- 41.47%

Social factors influence the most when buy dresses