consumer buying behavior
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Transcript of consumer buying behavior
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ANJUMAN-I-ISLAM
ALLANA INSTITUTE OF MANAGEMENT
STUDIE
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CONSUMER BUYING BEHAVIOR
• Abdul Rehman 30• Tauseef Khan 53• Shah Ishtiyaque 73• Zaid Shaikh 88• Salman Siddique 93• Adil Siddiki 94• Tarique 96
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Gold Flake
• Product Of ITC Company
• ITC Has An Brands Of Cigarettes Namely
India Kings Classic Gold Flake Bristol Navy Cut
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Available In (Cost Per Pack)
Gold Flake Premium FT Rs.58
Gold Flake Kings Rs.80
Gold Flake Kings Lights Rs.80
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Cigarettes
Buying Behavior
Of Consumers
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Behavior Model Of Consumer
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Buying Decision Process Of Gold Flake
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Need Recognition
For Stress Out
Break Time
Mental Satisfaction
After A Food
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Information Search
• Friends And Colleges
• Commercial
• Attributes Of The Gold Flake
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Evaluation Of Alternative
• Other Brands Which Are Available
DOMESTIC
Four Square
Duke
Classic
Wills
Navy Cut
INTERNATIONAL
Benson & Hedges
Black Devil
Camel
Dunhill
Marlboro
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Purchase Decision Of Gold Flake
• Masculine Brand Image Among Smokers
• Available In Reasonable Prices
• Good Flavors
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Cognitive Dissonance
• Post-purchase Evaluation Is Very Significant For First-time Users.
• Satisfactory
• Negative Words Of Mouth
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Factors Influencing purchasing of gold flake
• Group Circle
• Pricing Factor
• Psychological Factor
• Promotional Strategy
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Research Profile
We have conducted a random sampling research
We have taken a 30 respondents.
Research Ares was Mumbai and thane.
We have asked 10 question to each and every one.
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Which brand’s of cigarettes do you purchase ?
Series10
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9
10
wills goldflakefour squarenavy cut
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Why Do You Purchase Gold Flake?
masculine imagecost attributes
90%
5%
5%
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When Do You Smoke?
Series10
2
4
6
8
10
12
14
16
stress out break timemental satisfactionafter food
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Since how long have been smoking Gold Flake brand?
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2
4
6
8
10
12
14
16
18
20
>6 months>1 year>3year
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How Often Do You Purchase Gold Flake Brand?
Series10
2
4
6
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14
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once in a daymore than once in a dayonce in a week
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Which Are The Factors That Force You To Purchase Gold Flake Brand Most?
group circle pricing factorpsychological factorcommercial
45%
2%
8%
45%
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Conclusion
• Brand Loyalty Is More As Compare To Other Consumer .
• More Frequent Buyers
• Groups, peers, Circle Are Those Factor Which Influence
Buying Behavior