Consumer Behaviour: A European Outlook, 2008, 494 pages, Leon G. Schiffman,HГҐvard Hansen, Leslie Lazar Kanuk, 027370401X, 9780273704010, PrenticeHall/Financial Times, 2008

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This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses notonly on what consumers buy, but also why they buy, when they buy, where they buy, how theyevaluate their purchase, and how they ultimately dispose of it. The text has been thoroughlyadapted and revised to reflect European conditions, and shortened to focus attention on criticalconcepts in consumer behaviour. The authors discuss the effects of family, social class, culture andsubculture on the decision-making process, and, by taking a psychological approach, illuminate theways in which marketers apply the principles of consumer behaviour to the development andimplementation of marketing strategies.

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