Chennai Degree Coffee, Chennai, Coffee & Tea Vending Machines
CONSUMER BEHAVIOR TOWARDS COFFEE VENDING MACHINES
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Transcript of CONSUMER BEHAVIOR TOWARDS COFFEE VENDING MACHINES
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WIP REPORT PRESENTATIONA
Submitted By :MD SADIQUE SULEMAN
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PROJECT TITLE
CONSUMER BEHAVIOR TOWARDS COFFEE VENDING MACHINES
COMPANY : IMRB INTERNATIONAL
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SECTOR
MARKET RESEARCH
Market research is any organized effort to gather information about target markets or customers
In turnover, India is the 21st largest market globally5th largest within Asia
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GLOBAL MARKET RESEARCH TURNOVER
Rank Continent Sales in (million USD) Share
1 Europe 16,005 40%2 North America 15,705 39%3 Asia Pacific 5,998 15%4 Latin America 1,920 5%5 Africa 382.1 1%6 Middle East 277 1%
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40%
39%
15%
5%1% 1%
Europe North America Asia PacificLatin America Africa Middle East
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REVENUE OF MARKET RESEARCH
(Rs in $USD billion)
2009 2010 2011 2012 2013 2014 2015
28.931.24
33.54
39.08 40.2943 44.35
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IMRB
Founded 1970
Founder Hindustan Thompson Associates
Headquarters Mumbai, Maharashtra, India
Services Research, business consulting and survey
Number of employees 1200
Parent Kantar Group
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IMRB
IMRB was set up in 1970 Operation in 15 countries IMRB is aligned with the Kantar group , an umbrella
network of global market research IMRB market cap 187 $USD
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OWNERSHIP STRUCTURE
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COMPETITOR
Cross Tab
Delphi Research Services
Diksha Research
Market Pulse
Nielson India
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PROJECTCONSUMER BEHAVIOR TOWARDS COFFEE VENDING MACHINES
SECTOR : FMCG The fast moving consumer goods (FMCG) segment is the fourth largest
sector in the Indian economy FMCG market is expected to increase at (CAGR) of 14.7 per cent to touch
US$ 110.4 billion during 2012-2020 Expected to increase at compound annual growth rate (CAGR) of 14.7 per
cent
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MARKET SHARE
43
22
12
8
44
2 5
food product personal care fabric care hair care households otc products baby care others
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SUB SECTOR: BEVERAGE
HOUSEHOLD CARE
PERSONAL CARE
FOOD & BEVERAGE
HEALTH CARE
Health beverages, bakery products,
snacks, chocolates, ice cream, tea/coffee/soft
drinks, processed fruits
Fabric wash,
Household cleaners
Oral care, hair care, skin care,
cosmetics/deodorants
OTC products and ethical
FMCG
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CONTD….
The size of the Indian food processing industry is around $ 65.6 billion
Indian hot beverage market is a tea dominant market
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MARKET SHARE
36.4
30
8.2
6
4.3
15.1
HUL ITC NESTLE BRITANIA DABUR OTHERS
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COMPANYNESTLE
Founded : 1866 Founder : Henri Nestlé, Charles Page, George Page Market cap : 58.6 billion US$
Parent Company Nestle LtdCategory Food ProductsSector Food and BeveragesTagline/ Slogan Good Food, Good Life
USPThe biggest health and wellness brand in the world, top brand in Fortune 500 list
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MARKET SHARE
36.4
30
8.2
6
4.3
15.1
HUL ITC NESTLE BRITANIA DABUR OTHERS
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PRODUCTS
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COMPETITORS IN HOT BEVERAGES VENDING MACHINES
BruAtlantis
Café Coffee Day
Café Desire
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PRO To determine the Customer satisfaction for hot beverage vending machines
SRO
SRO 1: To evaluate how the services offered by the Vendor affect the purchase of Vending Machines
SRO 2: To evaluate how the quality offered by Vender affect the purchase of Vending machines
SRO 4: To evaluate whether to buy the Beverage vending machine or take it on lease
SRO 6: To evaluate how the Servicing & maintenance of the Vending Machine the Vendor does
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21 METHODOLOGY
RESEARCH METHODOLOGY
Questionnaire
Primary data
Survey
Pure research
Applied research
QuantitativeQualitative
Structure/DI
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22 PROJECT METHODOLOGY:Research Design • Descriptive
Scale Used• Graphical Rating Scale• Multiple Choice Multiple Response• Likert Scale
Sampling Method • Purposive Sampling
Sample Size • 55 Consumer
Sampling Area • Industries of Pune
Data Collection Method • Survey
Data Collection Tool • Questionnaire
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FINDINGS & LEARNINGS:
Compulsory Briefing about the Project
Target Population to be considered
Methods of Data Collection
Convincing and Helping the Respondent understand questionnaire
Respondents were less interested in giving us the Interview
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Contd…. Colleting the Genuine responses without imposing self-thoughts
Achieving the targets before Dead-lines
Researcher found that the Clients wants to Compare itself with other competitors
make error free interview
How to do work in a team & individually
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Contd….
How to maintain the difficult situation in working time
Who is demanding vending machines product
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FACTOR ANALYSIS
15% 13%
36%
15%
21%Question's Value
Price FlavorBrand Type of vending machineQuantity
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Monthly expenses
30
40
20
10
3000-5000 5000-10000 10000-15000 More than15000
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Vending machine used for15
50
20
5
1 option 2 option 3 option 4 option
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Most Popular Brand
23
9
5
11
7
NescafeBruCafé DesireCCDOthers
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Type of flavor
30
5
10
40
10
5
plain tea lemon tea green tea hot coffee ginger teamasala tea
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Beverage company they use5
20
5
20
10
10
20
10
Coffee Day Hindustan Unilever / BRU GeorgiaTATA Godrej Fresh & HonestNestle / Nescafe True Value
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Type of beverages
30
30
25
15
Coffee Beans Coffee Premix Tea Premix / Powder Tea Bags
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Types of milk
35
65
Liquid Milk Power Milk
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Frequency of order
30
15
82
10
35
Monthly Quarterly Half- Yearly YearlyMore than a year Others Daily Weekly
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Unit of order
50
30
20
kilogram cases/cartoon cups