An individual's inner psychological characteristics that determine how that person responds to his environment are known as:

dogmatism.

cognitive dissonance.

personality.

inner-directedness.

All of the following are components of Freud's psychoanalytic theory of personality EXCEPT:

the superego.

the id.

self-actualization.

the ego.

All of the following are examples of Karen Horney's personality groups EXCEPT:

compliant.

superego.

detached.

aggressive.

In Karen Horney's personality groups, which group focuses on people who desire to excel and to win admiration from others?

Aggressive

Superego

Compliant

Detached

In Karen Horney's personality groups, all of the following are characteristics of the detached group EXCEPT:

independence.

freedom from obligations.

self-sufficiency.

the desire to be loved.

In trait theory, the degree of receptiveness a consumer feels toward "new experiences" is called:

consumer innovativeness.

consumer narrowness.

consumer materialism.

consumer ethnocentrism.

Which personality-driven trait refers to a consumer's switching brands in order to experience a possible better alternative brand?

Exploratory purchase behavior

Use innovativeness

Vicarious exploration

Optimum stimulation level

Which cognitive personality attribute refers to consumers who prefer verbal information about new products to visual information?

Optimizers

Visualizers

Verbalizers

Personifizers

When marketers target consumers by stressing a theme such as: "Made in America," what type of consumer is being targeted?

Other-directed consumer

Ideal social self-image consumer

Erhnocentric consumer

Inner-directed consumer

What type of a consumer's self-image refers to how consumers see themselves factually?

Actual self-image

Ideal self-image

Social self-image

Ideal social self-image

The personality of a consumer tends to be "consistent."

TrueFalse

Trait theory is primarily qualitative in nature.

TrueFalse

Consumer research has found a negative relationship between consumers who purchase goods online and their innovative use of the Internet.

TrueFalse

The degree of "rigidity" a consumer displays toward unfamiliar products is called consumer dogmatism.

TrueFalse

Highly dogmatic consumers tend to be less receptive to TV ads for new products.

TrueFalse

Other-directed consumers tend to be more likely to be consumer innovators.

TrueFalse

Variety-seeking behavior can be domain specific.

TrueFalse

Consumer materialism varies from one country to another country.

TrueFalse

Compulsive consumption is an example of addictive abnormal behavior.

TrueFalse

Women are more likely than men to exhibit impulse buying tendencies.

TrueFalse

Explain the difference between inner-directed consumers and other-directed consumers in terms of their inclination to purchase new products.

To create paragraphs in your essay response, type at the beginning of the paragraph, and at the end.

Discuss the various tendencies of consumers who are materialistic.

To create paragraphs in your essay response, type at the beginning of the paragraph, and at the end.