How Companies Motivate Consumer

Presented to Amir Saeed

Presented by Haris Khan

IM|Sciences BBA Group A 2010- 2014

Definition

• Consumer Motivation:– It represents the drive to satisfy both physiological and

psychological needs through product purchase and consumption.

• Fun– Coca-Cola motivate their

customers by using “FUN” as a motivational factor in their advertisement.

– Open Happiness is a long tradition of trying to bring joy to its consumers.

Coke

• How do they do it?

where happiness will struck next...?

• Coca cola world wide happiness drive.

Happiness struck beach of Colombia ?

In Pakistan

• Coke Studio:

– The Coke Studio project started in Brazil in 2007.

– Came to Pakistan in 2008.

In Pakistan

• Sports– Coca cola wants to capture

market share from Pepsi.

– Coke started Coca Cola Cricket Junoon as a advertising campaign earlier than Pepsi for 2011 world cup.

– Un like Pepsi-Coke had made no contracts with cricket Celebrities for Endorsements. • But y…. Bcz.

In Pakistan

• Innovative advertising.

In Pakistan

• Coca cola organized their first ever bloggers meet up project in Karachi

• It was organized as a part of global “Reasons to Believe” Campaign.

– Positive Pakistan

Walls

• Culture– Peshawari Crunch– Badami– Kulfa

Wall’s

• Happiness Machine

• Culture– Traditional Wearing

• Loyalty Card– Silver Card– Gold Card

“ Thank You ”

Fin…