consumer behavior

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Final project of consumer behavior

Transcript of consumer behavior

  • 1. Industry Founded Founder(s)Headquarters Area served Production typeMotorcycle manufacturing 1926 Adriano Ducati Bruno Ducati Marcello Ducati Bologna, Italy Worldwide Racing super bikes

2. Ducati is a leading manufacturer of high performance motorcycles. Since the 1950s, its motorcycles have dominated the World Superbike Championship. L-twin (90 twin-cylinder) engines Since 1930s Strong racing heritage Wins 8 super bike championships out of 10 World of ducati 3. Ducati Multistrada 1200The Multistrada is a model of motorcycle introduced by Ducati in 2003. The word Multi-strada is Italian for many roads as the bike is designed to handle asphalt as well as some unpaved surfaces. 4. Multistrada a new fully automatic computerized 4 pre set modes adjusted bike for a real rider - for someone who wants to be riding in all conditions at same time as possible as, mountain roads, commuting to work, taking a trip , or riding around town, this bike provides a total riding experience with style and performance.Key features.. Urban Mode Touring Mode Enduro Mode Race Mode 5. Thriller Powerful Stress fighter Monster Adventures Racing Sports Versatile 6. Fore fathers Ducati generation Luxuries Comfortable Trend Setter Youngsters Racing Lover passion towards owning the Ducati brand 7. Maintaining their brand image by multistrada 1200, Ducati can ensure their survival as long as they remain competitive and true to their nature as an industry leader of sports bikes.