Consulting proposal pdf
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Transcript of Consulting proposal pdf
![Page 1: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/1.jpg)
![Page 2: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/2.jpg)
The Team
Kameryn Bellinger
Subway Analyst
Justin Landewee
Jimmy Johns analyst
Douglas Martin
Firehouse Subs Analyst
Larry Price
Penn Station East Coast Subs Analyst
Zack Smith
Jersey Mike’s Subs Analyst
Photos by: Travis Rae
![Page 3: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/3.jpg)
Agenda1. Introduction 2. First Impression3. Restaurant Atmosphere4. Target Market 5. Product Services and final analysis6. Questions
![Page 4: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/4.jpg)
First Impressions
![Page 5: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/5.jpg)
Subway
● Clean
● Spacious
● Organized
● Quick and efficient
Photo by: Justin Landewee
![Page 6: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/6.jpg)
Jimmy Johns
● Stranded
● Friendly
● Clean and organized
● Retro diner
Photos by: Kameryn Bellinger
![Page 7: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/7.jpg)
Firehouse Subs
● Small and compact
● Lively
● Contemporary
● Messy and unkept
Photo by: Kameryn Bellinger
![Page 8: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/8.jpg)
Penn Station East Coast Subs
● Spacious
● Clean
● Homely
● Eye Catching
Photo by: Larry Price
![Page 9: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/9.jpg)
Jersey Mike’s Subs
● Construction Work
● Very Clean
● Small
● Boardwalk Style
Photo by: Kameryn Bellinger
![Page 10: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/10.jpg)
Restaurant Atmosphere
![Page 11: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/11.jpg)
Look, Feel, and SmellSubway
● Not comfortable● Generic● Bread scent continued outside● empty
Jimmy Johns● Fresh Bread● Upbeat ● Modern look● comfortable
Firehouse ● Crammed ● Community Oriented ● Spices and steam
Penn Station ● Very well kept● Homely● Freshly grilled products
Jersey Mike’s ● Updated● Chargrilled smell● Relaxed
Photos By: Kameryn bellinger and Larry Price
![Page 12: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/12.jpg)
Colors and LightingSubway
● Colors corresponded with vegetables● Created warmth● Related to the “eat fresh” slogan
Jimmy Johns● Natural Lighting● Overhead Lamps ● Black and Red aids in retro feel
Firehouse● Red/Yellow/Black● Complimented Fire Station feel ● Standard overhead fluorescent lights● Little natural light
Penn Station ● Red/ Brown ● Deceptive● Christmas Spirit
Jersey Mike’s ● Faded colors: green, yellow, orange walls.● Red, White, and Blue logo● Darker setting Photos by: Kameryn Bellinger and Larry Price
![Page 13: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/13.jpg)
Seating and FlooringSubway
● Open floor plan ● tables● Booths● standard tile
Jimmy Johns● Booths● High tops● Regular tables● Updated tile
Firehouse● Very tight seating ● Low top tables ● Dalmatian spotted tabletops● Generic brown tiled
Penn Station ● Plenty of Tables ● Booths ● Updated tile
Jersey Mike’s ● Limited amount of seating: table/high top● Wooden chairs relate to boardwalk feel● Concrete floor Photos By: Kameryn Bellinger
![Page 14: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/14.jpg)
Music and Decor Subway ● Christmas music
● Small paintings on the walls● A lot of promo
Jimmy Johns ● Alternative music● Original Jimmy John’s signs ● Comical posters
Firehouse ● No music● Multiple T.V.’s ● Firefighter memorabilia
Penn Station● First visit: no music/ second visit: christmas
music● Eye Catching● Christmas decor
Jersey Mike’s ● Soft rock ● Multiple T.V.’s ● Surfboards and unique postcard
Photos By: Kameryn Bellinger
![Page 15: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/15.jpg)
Target Market
![Page 16: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/16.jpg)
Target Market Subway
● College students● Health conscious families and athletes● People looking to create their own sandwich
Jimmy Johns ● College students ● Working adults● Quick
Firehouse ● Men● Sports Fans ● Families
Penn Station ● Taste over health● College students● Middle - Upper class families
Jersey Mike’s ● Middle-upper class with steady income● Quality over price● Medium sized families
Photos by: Kameryn Bellinger and Larry Price
![Page 17: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/17.jpg)
Analysis and
Final Thoughts
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Subway● Allows you to make your own
sandwich
● Health Conscious
● Breakfast
● Success of endorsements and
Promotions
Photo by: Justin Landewee
![Page 19: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/19.jpg)
Jimmy Johns
● Offer delivery and drive-thru
● Utilize their “speedy” service
efficiently
● Difference in bread
● Affordable
Photos by: Justin Landewee and Kameryn Bellinger
![Page 20: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/20.jpg)
Firehouse Subs
● Fire Department
theme
● Connection with
community
● Steamed subs
Photo by: Kameryn Bellinger
![Page 21: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/21.jpg)
Penn Station East Coast Subs
● Offer fresh baked fries
● Grill sandwiches
● Offer rewards program
● Athlete of the year
Photo by: Larry Price
![Page 22: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/22.jpg)
Jersey Mike’s Subs
● Bigger portions
● Char-grilled subs
● Beach/boardwalk feel
● Annually select a charity in
March
Photo by: Kameryn Bellinger
![Page 23: Consulting proposal pdf](https://reader031.fdocuments.in/reader031/viewer/2022020314/589a01631a28abc5778b718b/html5/thumbnails/23.jpg)
Questions