CONSULTATION & COLOR SERVICE GUIDE

NEW6.7 OZ. Bottle

• STRENGTHENS HAIR FROM WITHIN

• 75% MORE CONDITIONING INGREDIENTS

• 1 EASY MIXING STEP

• THICKENS CONSISTENCY FOR MORE PREMIUM MIXTURE,BETTER CONTROL AND IMPROVED FRAGRANCE

CONSULTATION ELEMENTS

As a stylist, you have created an important relationship with your clients. They trust that you know what’s best for them and will never steer them to a look that is less than fl attering!

An in-salon experience, together with your professional expertise is the number one reason clients choose to visit the salon. Now you can continue to create an even better experience for your client by offering a color service upgrade with Clairol Professional Color Serum. But fi rst, it’s important to address your client’s needs through a consultation.

SUGGESTED QUESTIONS/ CONVERSATION STARTERS:

• What do you love most about your current hair color?• How often do you change your hair color?• How often are you willing to come to the salon?

Atmosphere• Sit at their level vs. talking through the mirror• Discuss their thoughts before offering yours

Summary• Come to an agreement and check for understanding• Encourage questions from your client

Ideas• Come up with a plan based on your expertise and

your client’s hair needs

Objections• Understand your client’s boundaries and work with it

Advise• Act as a beauty coach• Consider your client’s skin tone and face shape

Personalization• Know your client• Ask questions about their lifestyle• Gather information to build a picture of your client

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SHADE : LIGHT

TON

E :

WA

RM

TON

E :

NE

UTR

AL

TON

E :

COO

L

SHADE : DARK

NATURAL LOOKING EXPRESSIVE

Do you want your hair color to be natural looking or expressive?

(use the examples below as a guide if your client is not sure)

Do you prefer warm or cool tones in your hair color?(use the image below as a guide to explain warm vs. cool)

DEEP CONDITIONING COLOR: STEP BY STEP

Consult with your client and come to an agreement based on her hair needs. Mix the appropriate liquicolor permanente formula.

Add 1oz of Color Serum for every 2oz of color into the same bowl or bottle applicator. Mix and apply as desired. Process for 30 to 45 minutes at room temperature.

Shampoo and condition the hair with the appropriate iThrive care regimen based on your client’s hair needs.

Wring out any excess water from the hair and apply the appropriate iThrive Treatment through the lengths and ends. Use a wide tooth comb to evenly distribute. While the treatment sits in the hair provide your client with a Relaxing Scalp Massage.

PREMIUM SERVICE: DEEP CONDITIONING COLOR

• Personalized color service using Clairol Professional Color Serum that improves the strength and condition of the hair while you color.

• iThrive care recommendation based on client’s hair needs.• iThrive Treatment and Relaxing Scalp Massage.

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RELAXING SCALP MASSAGE TECHNIQUE

• Provides your client with a relaxing experience while deep conditioning her hair.• This service can be performed at the shampoo bowl or at your stylist station.• If performing at the shampoo bowl, make sure she is comfortable and add an

extra towel under her neck if needed.

PREMIUM SERVICE UPGRADE TIPS

Deep Conditioning Color is a premium color service. We recommend that you charge 10% to 15% more for this service than your standard permanent color service. Here are some tips to help you start upgrading more color services with Color Serum.

• Offer fi rst service upgrade as a complimentary trial• Let your client know it is a Free Upgrade• Invite them to upgrade their next appointment if they are happy

with the results

Focus on the benefi ts & results

Promote your new service offering

Complimentary trial

• Explain what makes it an upgraded service so they understand why it’s more expensive

• 75% more conditioning ingredients from Color Serum• Strengthens hair from within• End result is beautiful color that looks and feels amazing!

• Add to your in salon and/ or website menu of offerings• Send an e-blast to your client database• Mention it to every color client• Post on social media

Place one hand on the forehead and one at the nape. With the front of the head, begin to stroke downwards while the other hand gently applies pressure. Repeat three times. Switch hands each time.

Hold the forehead with your left hand. Use your right hand to massage the area from the back of the head to the nape 10 times. Repeat twice.

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Position your hands at the front hairline. Apply gentle pressure around the hairline. Repeat three times.

On the third time, apply pressure down to the nape and in a sweeping motion, move the hands down the neck and across the shoulders.

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THE CLAIROL PROFESSIONAL HOTLINE: 1-800-221-4900

DISTRIBUTED BY THE WELLA CORPORATION, WOODLAND HILLS, CA 91367 ©2016 Clairol Professional, Woodland Hills, CA 91367. CLA-LA-A656-16