RHETORICAL APPEALS

Constructing your argument

Emotional Appeal Tapping into your audiences heart. Anecdotes often used by politicians serve as

examples of this – “This is Betty and she has on welfare and has brain cancer!”

Ethical Appeal Tapping into your sense of duty. Playing on

your beliefs in terms of right and wrong. Utilizing patriotism is a form of this. – “Support

the American troops you commie!!” Logical Appeal

Tapping into our knowledge and intellect. – Facts, data etc…

Not necessarily better or more “true.” – “60% of the time it works every time!”

Rhetorical Appeals - Examples Emotional

Come to the homecoming Dance. The starving puppies need your help!

Ethical It is your duty as an upstanding citizen

and member of the student body to come to the homecoming dance.

Logical If we all go to the dance we will raise

$3000 for our class.