CONSTANTLY STRIV ING FOR CREATIVE SOLUTIONS TO BUSINESS NEEDS

01

We are a marketing brokerage connecting you with top quality

service providers that enable positive business growth. We

offer our established professional network to assist your business in

making informed decisions through reliable services that are result-

driven and meet industry standards.

Konsortium Solutions is a company that attends to the idea of

effective client management through collective knowledge and

advice on reliable digital marketing solutions. A place where

SME’s can go for specific digital marketing needs and receive

professional services that increases brand awareness, loyalty and

sales for aspiring brands.

We aim to assist owners and managers who struggle to identify

valuable online marketing services and introduce them to a network

of professionals who completely understand the dynamics of the

digital business environment.

Furthermore, Konsortium Solutions promotes peace of mind by

eliminating time wasted on the struggle to source quality digital

marketing services and allows managers and owners the freedom

to divert their focus on other business related matters.

We manage a client’s project from the beginning phase right

through to the end. Our team selects a specific service provider

that corresponds to the requirements of a brand, project or budget.

The team of experts is introduced to our clients, offering not only

their services, but also their guided support.

Our team consistently liaises with top class service providers and

identifies key performance indicators to ensure industry standards

are always met. Our open communication with professionals helps

to constantly broaden our service offerings within the digital space.

Konsortium Solutions ensures that clients will receive services that

are reliable, effective and focussed on return on investment (ROI).

All the client has to do is meet up for a cup of coffee, explain their

business objectives and our collective knowledge comprising of

20 years will identify an appropriate team that will ensure that your

brand receives the quality it deserves.

DISCOVER WHO WE ARE

02 THE JOURNEY | PART ONE

01Build your BrandIdentity

Creating the right brand identity is critical to the success and growth of your business. Sell your business to prospects with a compelling branding that sets you apart from the clichéd crowd, and clearly shows what you have to offer. Through creative elements your logo resonates with your products or services and you are on your way to developing a strong brand identity and build brand affinity and loyalty.

02Get a CorporateIdentity

Having built a solid base for your brand identity with a relatable business logo, you can now go on to create a corporate identity that depicts professionalism. With clear visual branding elements infused in professional business cards, letterheads, internal communication documents, product packaging, email signature, signboards, etc., you are on your way to creating a corporate identity design that endears your business to customers.

03Establish your Digital Image

A succinct representation online cannot be overemphasised! The bulk of your customers are online, and you must therefore establish an attractive digital image for your business. Customised domain names for your website, business email address, and social media handles that fully represent your business help establish a community of followers online, create social proof, and give your business credibility and a sense of professionalism.

05Build your Digital Office

Your website or online store is your major representation online. It is therefore imperative to make a good impression on prospects and customers with a compelling and converting website or online store. It is not enough to just have an attractive or functional website. Ensuring the security of your website with updated SSL certificates gives customers the confidence to transact business with you.

06Track & Improve

The fate of your business rests on how well your marketing efforts go. It is therefore important to monitor and improve on your website’s search performances and traffic with Google Search Console and Google Analytics. Freshmarketer, a conversion optimization tool, helps you track visitor’s behavior in real time, and optimize your webpages for increasing conversion on the website.

07Build your Database

Your business requires a CRM and Ticketing system that works. Freshsales aids activity tracking and helps manage sales pipeline better, and helps sales teams close deals faster. Freshdesk on its own streamlines customer conversations across multiple channels creates a self-service experience, and help monitor helpdesk productivity. What’s more, integrating an email newsletter signup to your website also helps build your list and improve your marketing prowess.

04Expand your Marketing Kit

While establishing an online following with your website and social media engagement, it is also necessary to take advantage of offline marketing strategies. Expanding your marketing repertoire to include attractive business flyers that can be distributed around your location, as well as taking advantage of the print media to advertise your products and services to potential clients only help promote your business.

03 THE JOURNEY | PART TWO

08Expand your Digital Footprint

Spreading your business tentacles and expanding your digital footprint require listing your business on Google My Business, the Yellow Pages, and classified/listing companies. Online business directories help drive traffic to your business by greatly improving visibility to your ideal local customers. Many listing companies including Facebook Marketplace, OLX, Gumtree, and Junk Mail SA make it easy for you to interact directly with local customers and get your goods and services directly to them.

09Define your Brand Guidelines

Ensure consistency, continuity, and standardization with a brand guidelines document. The brand guidelines document does not just reference your business brand identity, it also includes your business strategy, mission, and brand story. Taking the time and effort to put this document together will only help strengthen the stance of your business going forward. Needless to say the importance of the guidelines document to your brand cannot be overemphasized.

10Search Engine Marketing

The continuous inflow of traffic to your website can be achieved with targeted search engine marketing (SEM). Getting relevant traffic by increasing your website visibility on search engines and around the internet, through Google ads and remarketing, is an effective way of growing your business and getting ahead of the competition. Paying for impressions directly resulting in visitors ensure for an efficient and effective marketing expenditure.

12Improve your Ranking

Ranking highest on search engines for keywords related to your business not only makes you an authority in the niche but guarantees that visitors are more likely to visit your website. Ensuring your website is search engine optimized improves your search ranking and gets you ahead of the competition. Also, with adequate content marketing, you are able to sufficiently drive traffic to your website, generate leads, and expand your customer base with consistent, valuable content.

13Engage the User

In the modern market, it is imperative to engage customers directly. Freshchat makes it easy for your business and customer engagement team to focus on a continuous and context-driven experience with customers. You can easily generate leads with a bot and engage with visitors proactively. Unique landing pages also capture your ideal customers and get them to take specific actions that lead to sales.

14Get Social

Whatever your marketing budget, your wisest and most prudent efforts at growing and promoting your brand will be by taking full advantage of the power, reach, visibility, and appeal of social media usage. By using the various social media platforms right, you will be able to showcase your business’s commitment to customers, thereby building a loyal following and reaching more prospects. Getting in front of customers on various social media platforms greatly increases your sales potential and business growth.

11Talk to your Market

Do you want the market to take heed and listen? Talk to it! Your customers need to be regularly updated with relevant news, promotions, and new activities. With periodic mail blasts, newsletters, and regular website updates that depict activity and progress, you are on your way to keeping your current customers in the know, and happy to continue doing business with you, as well as expanding your customer base. What’s more, with email branding, you catch the attention of your customers even more.

04 WHY KONSORTIUM

Collective expertise of all Konsortium specialists

Great support

Ongoing communication & status updates

Collective accountability

High readiness

Adaptive nature to ensure continued growth

E X P E C T I had the most excellent and professional experience with Shelley. No detail is too small or too big for her assist you with. She has the most widest range of knowledge of expertise in the field. Always such an awesome experience to work with her. Elize van Rooyen

Konsortium’s attention to detail and personal approach to their client’s needs, makes them super efficient! Madale Venter

Konsortium assisted us with the updating and modernising of our website. Since then we have had an influx of visitors to our site. We have also received complements for our professionally designed ‘rotating’ signature on our emails. We highly recomend them as being the top web designers! Good Luck Shelley for the future and keep up the good professional/quality work. Loucas Kometas

Wonderful service plus an amazing personal touch. You won’t find better than Konsortium Solutions! Shelley is always an absolute pleasure to work with! John Joubert

Excellent professional services. Tailor made solutions for any business; big or small. Highly recommendable! Leon Kotze

Great company to work with. Very mindful of customer needs and actually gives you that rarity called customer service. Professional and effective. Roger Snyman

Konsortium Solutions is a professional and passionate agency who understand their customers’ needs and how best to accommodate them. I have dealt with them several times and my experience has been that they always go the extra mile for their clients. If you need a digital solution, be sure to give Konsortium a call. Jasond Johnston

05 CLIENTS

support@konsortium.co.za+27 12 567 0769 | +27 72 328 1996

400 Bergsering Avenue, Magalieskruin, Pretoriakonsortium.co.za