CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and...

16

Transcript of CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and...

Page 1: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.
Page 2: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.

CONSISTENT LOGO USAGE

• Protects our federally registered trademarks

• Builds our reputation and recognition through visual repetition

• Creates a professional appearance for the university and those representing Auburn

• Eliminates confusion about the legitimacy of information

Page 3: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.

Visit auburn.edu/ocm for resources.

Page 4: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.
Page 5: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.
Page 6: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.

Page 8

Page 7: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.

Page 34

Pam Kirby [email protected]

Page 8: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.

COLLEGE COMMUNICATORS

Agriculture – Josh WoodsCADC – Colleen BoudreauBusiness – Troy JohnsonEducation – George LittletonEngineering – Jim KillianForestry – Jessica NelsonGrad School – Chris Anthony

Honors – Wade BerryHuman Sci – Jayne KuceraLiberal Arts – Vicky SantosNursing – contact OCMPharmacy – Matt CrouchCOSAM – Candis BirchfieldVet Med – Janet McCoy

Page 9: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.
Page 10: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.
Page 11: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.

www.auburn.edu/

trademarks

ClickCAMPUS DEPTS

for policies, resources

and lists of AUlicensed vendors

Page 12: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.

TRADEMARK LICENSING

• Protects AU’s federally registered trademarks

• Protects AU’s valuable brand through consistentuse of marks and colors

Page 13: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.

LICENSED VENDORS

• Familiar with AU Trademark policies• Aware of what can be approved• Responsible for obtaining design approval• Required to carry product liability

insurance naming Auburn University as an additional insured

Page 14: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.
Page 15: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.
Page 16: CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and recognition through visual repetition Creates a professional.

THIS IS AUBURN.

Questions:Camille Barkley

[email protected] Smith [email protected]