1. 1. Considerations for Selecting Stock PhotosThere was a time when a website was not complete withoutpictures of people in business suits engaged in seriousconversions or just looking at you with eyes full of optimism.Such stock photo works are still there but less noticeablenowadays. While selecting stock photos, one needs to be verycareful nowadays
2. 2. Here are some considerations for selecting stockphotos for business websitesWeb is no longer new, and has nowadays become aninseparable part of our day to day lives. So, it can bederived that people now have a better understanding ofwhat is real on web. Eye tracking studies show that peoplepay far less attention to common stock photos as they usedto in previous times. This can be attributed to the fact thatpeople cannot relate to the perfect smiles and businessimage.
3. 3. They should represent your brandEvery business is unique, and deals in a specific set of productsand services. Most stock photos on the other hand are usuallygeneral in nature, made with the mindset of serving multiplefields. Hence, the objective of uniqueness is defeated. Stockphotos that dont represent a brand often collide with realelements to leave an impression. Hence, best web designcompany would suggest usage of real workplace photos thatshows employees and work in progress
4. 4. Keep the unique factor in mind There are fair chances that the banner image representing your business might also be purchased by another business to serve similar purpose. Though chances of coming across an entirely similar image are diminutive, it is not the right approach towards building a web brand. There are exclusive images at stock photo stores that can be purchased for homepage usage. Businesses too have started realizing this, and thus think twice before depending too much on stock photos.
5. 5. Study the quality issueWhile some stock photos do have picture perfect quality, most sufferfrom major flaws. Most images look normal at first glance but oncloser scrutiny include deviations that might put off potentialcustomers or clients. A forced smile, inappropriate background andgestures can send cues or signals that might deter visitors to moveahead in conversion funnel. Images need to be part of overall websitepersonality, and only best website design company can manage thiswithout error
6. 6. Keep visitors in mindToday, every product and service is evolved with end user in mind.Add to this the severe competition in the web realm, and selectingstock photos with visitors in mind will become more important.Some web brands are ditching stock photos for realistic images topromote transparency. For businesses that require usage of suchphotos, smart selection is the key. Some firms also hire professionalphotography services to create a unique visual experience forwebsites
7. 7. Stock photos ask special attention if one wishes to enhance userexperience.While these are some considerations for selecting stock photos, doshare your views and opinions in the comments section.Read More informative Content visit MAXblog