Conrad Sauvé Secretary General and CEO of the Canadian Red Cross

Conrad Sauvé

Secretary General and CEOof the Canadian Red Cross

John L. Byrne

Director General of the Canadian Red Cross, Atlantic Zone

Canadian Red Cross history of HELP

Where we’ve been… and where we’re going

Canadian Red Cross HELP | Equipped for independence.



1946

• Launch of Sickroom Supply Loan Cupboard - providing temporary loans of crutches, wheelchairs and other hospital equipment to help wounded war veterans returning to Canada.

1950

• 475 loan cupboards, serving 16,000 individuals.




1958

• 25,616 people assisted, 39,431 pieces of equipment loaned.

1959

• President of the Associated Hospitals of Manitoba, Dr. L. O. Bradley, states “this service is a big aid in getting people home from hospitals earlier.”




1968

• Name changes to SickroomEquipment Loan Service (SELS).

• With the advent of insured Home Care programs, the service is taking on new significance. Increasing need for equipment in the home for short term and long term care.

1976

• 533 SELS outlets, 76,908 pieces of equipment loaned to 59,476 individuals, up 5% from previous year.




1986

• National standards developed and implemented the following year.

1993

• 32,621 articles loaned, 90,712 people served, 8 divisions offer the service.




2007

• A new Quality Management program is piloted at 10 HELP locations coast-to-coast.

2008

• Introduction of improved computerized inventory management systems.


SharingExperiencesAtlantic Zone

Sometimes help means more than lending a hand

HELP – Changing lives across Canada

Florence BarronVolunteer with the Red Cross for 45 years, St. John’s, Newfoundland


SharingExperiencesOntario Zone



Lorraine Saldanha Community Services Assistant, Waterloo, Ontario


SharingExperiencesWestern Zone



Nancy Beasley HoskerProvincial Manager for Government Relations and Communications, Alberta


NationalImpact

National Impact

The national reach

Western Zone – 83 locations, serving more than 175,000 people per year.

Ontario Zone – 30 locations, serving more than 20,000 people per year.

Atlantic Zone – 58 locations, serving more than 60,000 people per year.

HELP relies on more than 1,500 volunteers nationally.


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National Impact

National statistics


Zone

Western Zone

Ontario Zone

Atlantic Zone

National total

Loans/year (approx)

more than 170,000

more than 15,000

more than 40,000

over 225,000loans/year

Clients served

more than 175,000

more than 20,000

more than 60,000

over 255,000clients

Volunteers

more than 1100

more than 100

more than 300

over 1500volunteers

National Impact

National HELP committee

John L. Byrne Chair / General Manager, Atlantic Zone

Leslie Dunning General Manager, Western Zone

Ron Kelusky Director General, Ontario Zone

Ismael Aquino Regional Director, NS Region, Atlantic Zone

Jacqui Dow Director, Quality & Risk Mgt., Ontario Zone

Fiona Lewis Director, HELP, Western Zone

Jack Kawalecki Finance, Manager, Ontario Zone

Judy Hynes MacNeil Manager, HELP, NS Region, Atlantic Zone


National Impact

National priorities

• Development of National policies and standards

• Quality Management

• Financial Management

• Inventory Control and Systems Management

• Service Development by expanding service at the community and contractual level


National Impact

The need for a national HELP brand

• Celebrating the history and achievements of community- based loan programs

• Increase support and awareness nationally

• Sharing best practices and resources

• Better equipped to meet the needs of today and tomorrow


National Impact

The need for a national HELP brand

To bring these ideas to life and assist us in defining this brand we enlisted the help of ThreeTon New Media.


• Rebranding

• Cohesive visual presentation with a consistent national message

National Impact

About the name

• HELP means more than lending a hand.


National Impact

Positioning statement

HELP, a program of the Canadian Red Cross, provides individuals dealing with illness or injury with health equipment.

Thanks to donors, local funders and partners; and with the support of dedicated volunteers and staff, HELP empowers thousands of people each year to live more independently.

HELP also plays an important role in the diversion of used equipment otherwise destined for landfill.


National Impact

Logo and tagline

Equipped for independence.Prendre le chemin de l’autonomie.


National Impact

New horizons

• Consistent national message

• Bringing the brand to life


National Impact

New horizons


National Impact

New horizons.National Impact

New horizons


Conrad Sauvé Secretary General and CEO of the Canadian Red Cross

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