1 Dell World 2014

Conquering cloud chaos:

Simplifying and centralizing multi-cloud integration and management

George Hadjiyanis, Sr. Director of Sales and Marketing, Dell Cloud Manager

Craig Lowery, Ph.D., Sr. Distinguished Engineer and Executive Director of Cloud Architecture, Dell Software Group

Dell World 2014

2 Dell World 2014

Agenda

• How cloud technologies both empower and challenge businesses • How to reap the benefits of cloud while managing the risks and costs

• How the “multi-cloud” model has become reality in the last 18 months • How we can help! - Dell multi-cloud management solutions

• Use cases and case studies

• Q&A

3 Dell World 2014

New breeds of applications and services…

Driving the need for service flexibility

Big data

Mobile WebScale

DevOps

4 Dell World 2014

… bring new technologies and challenges

You • Transitioning to a service

provider

• Starting to embrace IaaS

Often challenged with…

• Moving fast enough for BUs

• Needing to focus on legacy systems

• Meeting controls and governance

Business Units / Users • Driving SaaS adoption

• Driving IaaS adoption

Adoption brings…

• Shadow IT

• Fragmented cloud strategies

• Management challenges

Demand for apps & IT services

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Multi-Cloud is about enabling choices

PaaS IaaS

SaaS

Public

Private

Community

Yourself AWS

Google Joyent ??

Delivery model

Deployment model

Service provider

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Why Multi-Cloud is quickly becoming real

• Devolved decision making to different teams and departments within an organization

• Legacy providers, introduced through acquisition and merger

• Accident (it’s just natural)

• Selection of local providers in multiple geographies

• Explicit selection for best of breed

• An explicit policy of not putting all eggs in one basket

Source: GigaOM Sector RoadMap:

Multicloud management in 2013

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New tools ensure choices are safe and effective

Management Security

Governance &

Controls Monitoring

5

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A Multi-Cloud architecture defines those tools

Cloud management

Multi-cloud service catalog

Multi-cloud operation

support services

Multi-cloud business support

services

Platform integration Front-office

Cloud Connectors

Cloud Provider

IaaS

(Physical & Virtual)

Local Operation

Support Services

Local Business

Support Services

Workloads, IT Applications,

Templates

(Local Service Catalog) Application integration

Cloud Provider

IaaS

(Physical & Virtual)

Local Operation

Support Services

Local Business

Support Services

Workloads, IT Applications,

Templates

(Local Service Catalog)

Cloud provider

IaaS (physical & virtual)

Local operation

support services

Local business

support services

Workloads, IT applications, Templates

(Local service catalog)

Dell World 2014

How Dell can help

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Cloud Management & Brokerage

Build cloud environments

Manage and integrate cloud environments

Deliver and use cloud services

On premises

Converged solutions

Open source solutions

Cloud

infrastructure

Cloud clients

Advanced virtualization

• Provisioning, governance and risk management across single and multiple cloud environments

• Performance monitoring and service assurance

• SaaS, data, and application integration

Off premises

Vertical cloud

Public cloud ecosystem

Software as a service

Managed private cloud

Dell cloud consulting and application services

Dell Cloud Strategy

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Use Case 1 – Build an effective private cloud

Infrastructure

Operations

Applications

Service Delivery

• Managing interoperability & other issues • Juggling multiple support contracts • Infrastructure managed within silos

• Delivering application best practices • Sizing for users and scaling • Ensuring performance & availability

• Expanding virtualization • Ensuring performance & capacity • Lowering operational costs

• Automation and orchestration • Lifecycle Management • Enabling self-service provisioning

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IT can win BIG with private cloud

*Source: The causes & costs of data center system downtime – Advisory Board Q&A

*Source: Forrester Research, Inc., Forrsights Budgets & Priorities Tracker Survey

…automated IT resource management and optimized sharing.

…self-service safely to the business in minutes.

*Source: InformationWeek survey of IT perception

…more successful outcomes through automated enforcement of policy.

BIG problems!

Private cloud done right

could deliver…

How do we know?*

of downtime is caused by manual & disconnected IT processes

75% Up to

Inefficient

management of IT IT slow to respond

of time is spent maintaining existing IT environments

70% Nearly

of business users consider IT to be distributed, agile, & flexible

30% About

Inconsistent quality

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Deploy and Manage private cloud with ASM

Virtualization

Service Catalog

Self Service Portal

Metering Governance & Policy

Software

Optimized Infrastructure

Automation Platform

Self Service Delivery and Governance

Monitoring & Analytics

Workload Deployments

Virtual Infrastructure Deployment and Lifecycle

Mgmt

Physical Infrastructure Deployment and Lifecycle

Mgmt

Infrastructure Discovery,

Inventory, and

Onboarding

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Case study: Indianapolis Airport Authority Owner and operator of Indiana’s largest

airport system: • serves more than 7 million travelers each year • home to world’s 2nd largest FedEx Express operations • employs approx. 10,000 people on a given day Challenges • Time consuming deployment of workloads • Complex consolidation and upgrades • Unpredictable service levels due to manual errors during initial deployment

Results • Server deployment time reduced from 3 days to less than 1 hour • 20% reduction in administrative staff cost • Spend 50% less time on staging and rollout

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Security team?

IT operations?

Office of the CIO?

On-premises private clouds Off-premises public clouds

Team A Engineering Team

A private cloud for test and dev

Team D Retail Group

A public cloud for processing online

services

Team B Engineering Team

A private cloud for new app dev

Team C Marketing

A public cloud for web campaigns

Use Case 2 – Heterogeneous Cloud Management

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Dell - Restricted - Confidential

Unifying cloud management

Single point of control for implementation of governance policies & controls

Dell Cloud Manager SaaS or on-premises

Team A Engineering 1

Team B Engineering 2

Team C Marketing

Team D Retail group

• Directory drives access & authentication

• Self-service provisioning

• Approved governance framework

• Complete, persistent audit trail

• Budget controls

• Security policy compliance

Dell - Internal Use - Confidential

Dell Cloud Manager SaaS or On-premises

Agility Governance Choice

Control all your clouds with one solution

• Meet security & compliance requirements across clouds

• Track usage & control spending

Leverage leading clouds & management tools

• Limit lock-in with support for the leading private & public clouds

• Extend existing operations across clouds with REST-based APIs

Gain agility for cloud infrastructure & applications

• Quickly deploy & scale applications

• Meet service levels & demand while controlling costs

6

“#1 Multi-cloud Management Solution” –

Dell - Internal Use - Confidential

Case study: Enterprise software company

A world leader in engineering and entertainment software and services

Challenge • Multi-cloud management solution across enterprise

• Integration with Active Directory and existing automation systems

• Thousands of VMs

Clouds: CloudStack, Amazon Web Services

Results • Better management of “shadow IT” situations

• Unified governance & management

• Single Pane of Glass w/ RBAC

• Flexibility for the future

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Use Case 3 – Combine disparate applications and data into an effective whole

Procurement HCM Lead to Cash Travel &

Expenses to Finance

B2B/EDI

BI/Data Warehousing

Order to Fulfillment

Recruiting to Onboarding

Item/Inventory master data

Marketing Lead

Generation

Merger & Acquisition &

Divestiture

Global Subsidiaries

Client Care Platform

consolidation Mobility

Web API Publishing

Legacy system modernization

20 Dell World 2014

Boomi - Cloud and on-premises integration and MDM

Dell Boomi Platform

AtomSphere® Integration

API management

MDM Master data management

Social

networks

SaaS

applications

PaaS

applications

Cloud

service

s

On-premises applications

21 Dell World 2014

Case study: Novartis Challenge

• Replace two expensive, inflexible on-premises middleware solutions

• Improve agility, lower total cost of ownership (TCO)

• Support cloud and mobile integration

Solution • Dell Boomi AtomSphere iPaaS for scalability, speed,

ease-of-use, and lower TCO

Results • Deployed 2X the integrations in 1/6th of the time

• Cut operating expenditures by 30%

• Reduced server capacity requirements by 50%

“With AtomSphere iPaaS, the POC was completed in 25 hours.”

“AtomSphere delivered cost savings of around $18,250, or 73%, compared to

existing on-premises middleware solutions.” Source: Ovum: Case Study: Adoption of Dell Boomi

AtomSphere iPaaS by Novartis

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Use Case 4 – Cloud Services Brokerage

IaaS/PaaS Providers

SaaS Providers

Fulfillment Engine

Self-Service Portal

Service Orchestrator

AWS Azure Other Integration Platform

Packaged Offerings and

Integrated Solutions

Service Catalog

Workday SFDC Other SaaS

23 Dell World 2014

Introducing…..Dell Cloud Marketplace An online ecosystem for cloud services that brings together cloud vendors and buyers.

Dell Customers Dell Partners

Apps Open-source

Single Bill

Data Protection

Security Analytics Dell

Support

Managed Services

Policy/ Automation

Platform Services

Content & Solutions

Platform Services

Content & Solutions

• 20+ curated apps

• Enabling 30K+ containerized apps

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Automate cloud to closely manage demand • Scale up/down to meet service levels with right levels of infrastructure

Summarizing the benefits of Dell and multi-cloud

Increase IT efficiency • Accelerate provisioning / application deployments (480% improvement)

Prevent cloud sprawl and shadow IT • Reduce cloud costs by 10%-40% on a monthly basis

Control spending • Alerts, controls and chargebacks across clouds

Leverage multiple cloud providers • Integrate data and utilize best pricing and cloud service fit

25 Dell World 2014

Let’s get started Engage with experts at the Solution Showcase

• View Demos, sign up for Dell Cloud Marketplace

Experience these related sessions

• UF14: Deliver Agility, Governance, and Choice with Dell Cloud Manager − Tuesday 10:30am – 12:00pm, Hilton Hotel, Room 615

− Wednesday 2:00pm – 3:30pm, Hilton Hotel, Room 615

− Thursday 4:15pm – 5:45pm, Hilton Hotel, Room 617

• MT31 - Accelerated Growth via Integration Platform as a Service (iPaaS) − Wednesday, Nov. 5 at 1:30-2:30 p.m.

− Thursday, Nov. 6 at 10-11 a.m.

• HOL11: Dell Cloud Manager hands-on lab − Dell Cloud Marketplace and Dell Cloud Manager; $500 promotion

Dell World 2014

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