Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 1

“Yo soy tu consumidor” Conociendo y entendiendo

a tu cliente mediante monitoreo, analíticos y

Big Data.

Simón Torres CRM & CX Solution Specialist

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of data management professionals consider BIG DATA an opportunity 5.1 10.2 16.8

32.1

48 53.4

Big Data Market CAGR next 5 years (data in billions)

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 4 Source: http://wikibon.org/wiki/v/Big_Data_Market_Size_and_Vendor_Revenues

2012 2013 2014 2015 2016 2017


VELOCITY VOLUME VARIETY


VELOCITY VOLUME VARIETY

is realized with


Customer Analytics

New Market Opportunity

Business Performance

Risk Management

! !

!

! !

!


executives who say drawing intelligence from data is top priority

executives who would grade themselves C or lower in preparedness

believe their organization is losing revenue as a result of not being able to fully leverage information

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 8 Source: Oracle Research Study - From Overload to Impact: An Industry Scorecard on Big Data Business Challenges, July 2012


BIG DATA

MOBILE

VISUALIZATION IN-MEMORY


Gather and Organize All Data

Islands of Data

Lack of Data Skill

Stale Data Drowning in Spreadsheets

BIG DATA MOBILE VISUALIZATION IN-MEMORY

VISUALIZATION BIG DATA MOBILE IN-MEMORY

A BETTER APPROACH

A Better Approach

Bringing Technologies Together

+ + +

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AFOR VALUE


ANY DATA

Discover Analyze

Plan Predict

BETTER DECISIONS FASTER ACTION

Oracle Business Analytics

14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.


Exalytics

Big Data Appliance

Exadata

Driving Better Business Outcomes


Faster Time to Production

Reduce Costs

Enterprise-Scale Performance

00:00 00:01 00:02

Value of Engineered Systems



ANY DATA

Discover Analyze

Plan Predict




of the information you need is unstructured

Source: Fill in

Valor de los Datos No Estructurados

¿Qué tan importante son los datos no estructurados para el negocio?

Extremadamente

importante 18%

No sé, 6%

No imoprtan hoy 8% Muy

importante 39%

Algo importante

30%

Source: Unisphere Research, 2011

Volumen: Un día en Internet…

Source: MBAonline.com

Los Retos de la Información No Estructurada

Los datos crecen en Volúmen y Diversidad

DATA CAN BE DIRTY OR OF UNCERTAIN VALUE

Websites Social Media Texto de Aplicaciones Empresariales

Gestores de Contenido, File Systems, Email

Big Data

80% UNSTRUCTURED

Business Intelligence y Data Warehouses

20% STRUCTURED

XML

A MUCHO TEXTO, EN DIFERENTES ESQUEMAS

Nuevos Datos

Rápida combinación de

fuentes existentes.

Nuevas Preguntas

Exploración libre a través de una amplia

gama de caracteristicas de los datos.

+

Nuevos Patrones

Visualizaciones interactivas que revelan información oculta en

los datos.

+

Un Requerimiento de Amplias Capacidades Descubriendo Información


Next Wave Early Adopters


Hand-Crafted Solutions

Web-Based Companies

Open Source In-House Expertise

Retailers, Social Media

Finished Products Established

Companies

Averse to Risk & Cost

Lack Technical Teams Short Paths

to Solutions

Source: Oracle’s All-Out Assault on the Big Data Market: Offering Hadoop, R, Cubes and Scalable IMDB in Familiar Packages, 2012


Oracle Big Data Appliance Big Data

•  for Big Data processing

•  Servers, RAM, Storage/Rack; easy rack expansion

•  NoSQL, Cloudera Hadoop, Oracle R •  Oracle Loader, Oracle Data Integrator,

HDFS Connector for integration

•  Integrates into your architecture

•  Streams data into Exadata @15 TB/hour


Oracle Exadata Your Data

• •  Database server pool •  Storage server pool •  InfiniBand network

• •  faster load and query times •  storage savings, less power,

and lot less space

• •  Lower data center costs through

consolidation


Oracle Business Analytics Drive Better Business Outcomes

ANY DATA


Discover Analyze

Plan Predict


Why & How

Visualize the Best Course of Action?

Analyze & Act in Real-Time

What-if Analysis

Update Forecasts Daily or Hourly

FASTER ACTION


of executives say too much critical information is delivered too late

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Source: Aberdeen Group – January 2012, survey of 247 executives - Data Management for BI – Big Data, Bigger Insight, Superior Performance 28


Oracle Exalytics In-Memory Machine

Plan

Predict Analyze

Discover

•  In-Memory Processing •  Responsiveness And

Throughput •  Columnar Storage &

Compression •  Frequently Used Data is

•  Sub-Second Interactivity

•  Desktop And Mobile User Experience

•  Tightly integrated with Exadata and Big Data Appliance



ANY DATA


Analyze

Plan Predict

Discover


The Mystery of

Diverse Information

Why do they feel that way?

Why did this happen? ?



Oracle Information Discovery

• •  Unprecedented Information Visibility •  Leverage Existing BI Investments •  Self-Service Data Discovery •  Reduced IT Costs, Better Business

Decisions • 

•  Contextual Search, Navigation, Analytics

•  Dynamic Data and Metadata •  Content Acquisition and Text

Enrichment •  In-Memory Performance

Rapid, Intuitive Exploration Of Data From Any Combination Of Sources



ANY DATA


Discover

Plan Predict

Analyze


Embedded Intelligence

User Experience

Common Platform

TRENDS

ANOMALY



ERP ANALYTICS

CRM ANALYTICS

YOUR ANALYTICS

INDUSTRY ANALYTICS

In-Memory Business Intelligence

Oracle EBS

JDE

Syndicated

Universal

SAP

Integrated Business Intelligence Platform

Fusion Apps

Over 80 Best Practice Analytics Apps

Siebel PSFT



Intelligence Embedded in Business Processes

ORACLE APPLICATIONS

BUSINESS PROCESSES


Oracle Business Analytics “Insight to Action” With Contextual Integration

INSIGHT

ACTION

Hold Credit Approve Hire Approve Discount Change Request Redirect Funds

____ __ ___

Finance HR Sales Supply Chain Marketing

Late Payment Trend

Headcount Budget Analysis

Forecast Update

Supply Shortfall

Poor Campaign Results

ALTERNATIVE TO SLIDE 26



Note: add trellis charts

Rich User Experience—Available Anywhere, Anytime

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ANY DATA


Discover Analyze

Predict

Plan


ACTUALS

BUDGET

ACTUALS

BUDGET

ACTUALS

BUDGET

BUDGET

ACTUALS

ACTUALS

BUDGET BUDGET

ACTUALS

BUDGET

ACTUALS

IMPROVE

OF FORECASTS



Oracle Enterprise Planning Solutions

Strategic Planning

Financial Budgeting

Workforce, Capital and

Project Planning

Operational Planning

Rolling Forecast Enterprise

Planning Pla.orm

Leverages Business Analytics to Improve Business Predictability


§  Consolidated numerous disparate planning applications

§  Reduced time, from two weeks to one day

§  Integrated data from multiple ERP systems

§  Improved visibility into project performance

§  Provided user-friendly dashboards

§  Accelerated the pace for developing forward-pricing rates

Improves Budgeting and Planning and Accelerates Rate Changes

Case Study: General Dynamics



ANY DATA


Discover Analyze

Plan Predict


Browsing History

Purchase History

Social Stats

Target Audience Predictive Modeling

σ

Predictive Analytics: Example


CHOICES / ASSETS

Real-Time Context & Data Predictive Modeling

σ

Performance Goals

Decisions

Insight & Forecast

Self-Learning Loop

Real-Time Recommendations



R Statistical Programming Language •  language

and environment

•  Used for and graphics

•  in easily producing publication-quality plots

•  statistical packages

•  with open source community

users

sales

history

returns

online

PCA 5

Factor 3 Factor 1 Clustering 4 Groups

28

16

2

1 80 60 40 20 0


Oracle R Enterprise Approach

•  Data and statistical analysis are and run in-database

•  in business processes

•  Oracle Data Mining


WHY ?

Blueprint for Better Outcomes

•  Business Analytics •  Business Intelligence •  Analytic Applications •  Data Warehousing

•  of analytics

•  Systems

•  engineered system for in-memory analytics


ANY DATA

Discover Analyze

Plan Predict






Exalytics

Big Data Appliance

Exadata


Adoption & Optimization of Oracle Technology Using Best Practices & Product Expertise

Architecture, Planning, Implementation Services

Complete Support for Oracle Software, Hardware, Engineered Systems

Mission Critical Support Services for All Oracle Applications and Technologies

Your Complete Training Source for Oracle Software and Hardware

The Power of Oracle in the Cloud

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Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data

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