WIZPR.guide™visitor engagement and activation

Sharing of your stories with the public is important to make them aware of the importance of the history and heritage. Although the romans said ‘Nil novi sub sole’, it is better to know your history, not to make the same mistakes.

It is important to create a good communication mix of panels, web presence, mobile and physical guidance.

WIZPR.guide™ animates the museum digitally. And we don’t do that with a specific device and applications but with a mobile platform that is flexible to use and available for ALL smartphones on existing mobile operator networks or WIFI. Our clients are rapidly operational with a low cost investment.

A loyalty program engages better with your guests and puts you in power to re-activate him afterwards. That is much more efficient and sustainable than to push your guest away to Facebook.

WIZPR.guide™ is a Belgian product, active in several european countries like Sweden, Spain, Belgium, the Netherlands, England and France...

WIZPR.guide, visitor engagement and activation

WIZPR.guide™ works as a ‘lean company’ : we engage the best freelancers or suppliers.

You cannot find us in a large office building with unnecessary costs – the contact with our clients is fast, efficient and warm. Our prices are more than reasonable.

Under the lead of Jo Van Hove, the number of collaborators vary from project to project. On average around 25 dynamic people or companies work with us : developers, designers, translators, steelcutters, painters, etc... Most of them work with us since years !

Together we realise simple local or big european projects with specific demands.

Lean company, big team !!

how to get access to multi-media and multilingual content

CONNEXION TECHNOLOGY

Apps are...

Credit: © olly / Fotolia

...a burdon !apps are not more than a smart way to bind a client to a smartphone brand

expensive to build and maintain

they exclude people

a short term investment

apple android blackberry windows8

tizen badasymbian

maemo ubuntu firefox huawei

Mobile internet is...

...ready for the future !

independent of platforms and technology

fast to deploy and easy to maintain

a long term investment

connect through wifi

It’s better to invest in a good wifi systemthan to spend a lot of money in an app.

WIZPR.guide™ works over wireless networks like WIFI.

A closer engagement with the user, rapid content updates and a small learning curve are the most important advantages.

A good WIFI network has more advantages !! Besides the access to content in WIZPR.guide™ and users email, you can also monitor humidity, control access, communicate with staff, map visitor movements, protect artworks, stream audio and video, manage exhibit installations, etc...

TRIGGERS

Triggers make it easy for the gueststo access content online...

There are many ways to trigger the content. Here after you’ll find a list of the main triggers you can use with WIZPR.guide™. We have tested and approved some of them... Up to you to choose what is best for your museum or venue.

classic QR code

Wall panels

+-> clear ‘call to action’-> easy to make yourself online-> use for free-> easy to reproduce in print (brochures, folders, posters, etc...)-> world wide standard-> to be read with hundreds of free scanners

--> not that beautiful-> minimal dimension : 30x30mm/1,18”-> not always used for mobile-> you need a ‘quiet’ zone of 3mm/0,12” around-> nearly impossible to read at 50 lux

Tested &

approvedby WIZPR.guide™

triggerhttp://wizpr.mobi

vQR codevisual QR code

Wall panels

+-> clear 'call to action'-> good integration in look & feel-> easy to make online (in iBeaken)-> easy to reproduce in print (brochures, folders, posters, etc...)-> world wide standard-> read by hundreds of free QR scanners

--> needs to be at least 30x30mm/1,18”-> not free of charge for commercial purposes-> nearly impossible to read at 50 lux or less

Tested &

approvedby WIZPR.guide™

trigger

Dial Padtap a code

Wall panels

+-> clear 'call to action'-> good integration in look & feel-> easy to make online (in iBeaken)-> easy to reproduce in print (brochures, folders, posters, etc...)-> world wide standard

--> none really ;-)-> best done with a small app

Tested &

approvedby WIZPR.guide™

trigger

NFCnear field communication

Wall panels

+-> invisible technology-> good integration in look & feel-> world wide standard-> standardized icon

--> not all smartphones equipped (look at this regularly updated list : http://www.nfcworld.com/nfc-phones-list/#available )-> invisible technology – where to scan what ?-> difficult to program yourself-> not to be used in mass production – e.g. print campaigns-> information ‘can’ be disturbed by strong magnetic field-> 'data retention' not more than 10 years Tested &

approvedby WIZPR.guide™

trigger

IReimage recognition

+-> invisible technology-> complete integration in look & feel : the image is the code-> can be used easily in massif campaigns (folders, print, posters)-> possible to create a very original signage

--> end user needs a small app-> difficult to program yourself-> invisible technology – what to scan where ? An icon is needed...-> limitations to the use of patterns or images with lesser detail

Tested &

approvedby WIZPR.guide™

trigger

OReObject recognition

+-> invisible technology-> complete integration in look & feel : the object is the code-> very promising technology

--> end user needs a small app-> difficult to program yourself-> invisible technology – what to scan where ? An icon is needed... or ALL objects need to be available-> limitations to the use of patterns or images with lesser detail-> light needs to be constant

trigger

ARAugmented reality

+-> invisible technology-> complete integration in look & feel : the world is the code-> can be used easily in massif campaigns (folders, print, posters)-> possible to create a very original signage -> definitely a promising technology

--> end user needs a small app-> difficult to program yourself-> not a good experience on small screens-> user is always on the screen-> invisible technology – what to scan where ? An icon or tracker tag is needed...-> experience scrambles easily with much content

Tested &

approvedby WIZPR.guide™

trigger

ICImage Cluster

+-> invisible technology-> complete integration in look & feel : the room is the code-> easy to make-> very adaptable-> add or remove objects easily-> transportable/sharable to outside-> no app needed

--> panoramic photograph of every room-> when exhibit changes you need to make new pictures and reprogram

Tested &

approvedby WIZPR.guide™

trigger

aQR codeacoustic QR code

Wall panels

+-> game element-> also available for smartphones without a camera-> smooth and fun to use-> easy to integrate in several materials

--> still experimental-> cannot be made yourself-> end user needs a specific app-> learning curve

trigger

BLE/iBeaconbluetooth low energy

+-> hardware rapid and cheap to roll out-> invisible technology-> good integration in look & feel

--> end user needs a small app-> difficult to program yourself-> push technology – end user has no choice than to receive the information-> bluetooth 4.0 is needed on device-> end user needs to activate bluetooth-> not very reliable with more transmitters in one space – signal scrambles, except for professional solutions $$$

Tested &

approvedby WIZPR.guide™

trigger

LiFilight fidelity

+-> linked to existing led light in museum-> can be used even under 50 lux-> invisible technology-> good integration in look & feel-> incredibly fast-> no radio waves-> replaces WIFI access

--> end user needs a specific app and also a ‘light reading device’ (that plugs into the audio out of the device)-> invisible technology (icon necessary)-> specific intervention on LED light necessary-> $$$

Tested &

approvedby WIZPR.guide™

trigger + connexion

IRinfra red

+-> can be used even under 50 lux-> invisible technology-> good integration in look & feel-> incredibly fast-> no radio waves

--> end user needs a specific app and also a ‘infrared reading device’ (that plugs into the audio out of the device)-> invisible technology (icon necessary)-> investment in hardware-> price

trigger + connexion

HFHigh Frequency sound

+-> can be used in the dark-> invisible technology-> good integration in look & feel-> incredibly fast-> no radio waves

--> end user needs a specific app to listen -> invisible technology-> specific intervention on each room-> price

trigger

MFmagnetic field

+-> every building has it’s own -> easy to set up-> invisible technology-> good integration in look & feel-> incredibly fast-> no technology investment needed

--> end user needs a specific app-> invisible technology (icon necessary)-> not 100% reliable

Testedby WIZPR.guide™

trigger

digital animation

digital animation

It’s not anymore ‘from this era’ to place dry panels in the landscape.

Today the public asks for ‘digital animation’ behind a QR code, NFC or augmented reality. But the most important thing is that you create your own community !!

You create, manage and publish your own content, in your own house style, with your own URL. Your image and history is of utmost importance...

250 words

multi-language

image slider

& your own look & feel !!

audio & video & sign language

share to socnets

favourite

external links

quiz

rewards program

user comments

projectswe make projects on demand

projects

Andenne Barcelona Malpica Ekeren

Fosses-la-Ville Gyverinckhove Sagalassos Val d’Uixó

Bure Namur Marche-en-Famenne Stockholm

poke messagesinterest updatesannounce discounts& events

build YOUR community

custom mobile webapp

Religiana – custom app and lay-out

museums British Museum, Digital Learning Dept

economic solutionfast implementationmulti-languagelow-technology Riveo.be

museums

Riddarhuset, Stockholm

museums

Museu Maritim Barcelona

museums

Museo Maritim Barcelona

museums

Musée de la Famenne, BE

projects

Bezoekers- en Natuureducatie Centrum "De Nachtegaal” de Panne (BE), Musée de la Céramique (Andenne), Tierras del Vino (ES), Riddarhuset (SE), Ponteceso (ES), Digital Learning Department British Museum (UK), IPW (BE), Province du Luxembourg Belge (BE), Province de Liège (BE), Andenne Tourisme (BE), Sambreville (BE), Floreffe (BE), Fosses-la-Ville (BE), Vaxholm (SE), Rivéo (BE), Musée du Masque (BE), Gemeente Tervuren (BE), Stad Turnhout (BE), Norrtälje (SE), Sagalassos (TR), Ville de Namur (BE), OpenKerken (BE), Musée René Magritte (BE), Commune de Hamois (BE), Heuvelland (NL), Belogradchik (BG), Ville de Durbuy (BE), Musée de la Fraise (BE), Museu Maritim Barcelona (ES), District Ekeren (BE), Fistera (ES), Carballo (ES), Ville de Virton (BE), Village de Bure (BE), Forts de Namur Province de Namur (BE), Det Litterära Stockholm (SE), enz...

selection of images @ https://www.flickr.com/photos/92369314@N04/

contact

Ask your site specific offer :

Jo Van Hovejvh@WIZPR.guide

+32 475 44 04 54http://WIZPR.guide

Loc8 sprlBE 0862 422 842