Connectivity RT Presentation

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    22ndto 23rdAugust, 2013

    Shangri La Hotel

    Singapore

    A STRATEGY FOR ASEAN

    Organiser Co-Organiser

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    This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent

    Network ASEAN Forum 2013

    CONNECTIVITY

    22nd - 23rdAugust 2013

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    This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent 3SNG 130822 - Connectivity ro ... on v10

    Connectivity contextHighly dynamic ecosystem with

    critical role for ASEAN economic development

    ASEAN telecommunications markets dominated by mobile - >2/3 of revenue in most

    markets except Singapore

    Continued strong growth rates beyond mobile penetration rates of 100%, with slight declines

    in ARPU

    Region characterized by high variance in market structure- by ARPU levels, pre- vs.

    postpaid, levels of data usage/smartphone ownership

    Competition tends to be highly concentrated around top 3 players (>80% share), still with

    strong role of domestic-only telcos with select regional players

    Ongoing massive shift to data and 3G on the back of rapidly declining smartphone prices;

    emerging markets to date showing better monetization on traffic than developed markets

    Fixed connectivity in most markets at low levels of development with

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    This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent 4SNG 130822 - Connectivity ro ... on v10

    Agenda

    International roaming

    OTT in ASEAN

    New services - Mobile money/virtual CC; potentialfor mobile advertising

    Regulatory maturity in ASEANspectrum,

    interconnect, local content requirements

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    Roaming charges in ASEAN countries are significantly

    higher than in Europe and vary across Telcos

    Data charges(per MB)

    Voice charges- calls made(per min)

    Voice charges- calls

    received(per min)

    SMS charges

    Range

    n/a

    Note: Charges are for usage within/across ASEAN countries; charges vary based on call or usage destination; charges exclude VAT

    Source: Telco websites

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    ASEAN

    APT

    APEC

    Roaming regulations in ASEAN would need to be

    strengthened to reduce charges

    EUROPES REGULATION ON ROAMING IS HOLISTIC &

    WELL-ENFORCED

    INITIATIVES ACROSS ASIA NOT COMMONLY

    ENFORCED, THUS LESS IMPACTFUL

    Holistic regulatory approach to international data

    roaming services

    Protect consumer interest

    Good compliance in all member states

    Ofcom, UK communications regulator, helps enforce

    roaming regulation

    2009

    2011

    2007

    Roaming III: Caps retail prices for data roaming

    - Customers can sign up for a mobile roaming contract withforeign operators while traveling

    Public consultation on 2007 regulation; results not

    satisfactory

    Roaming II: Cut in SMSand wholesaledata

    roaming charges

    - Cut-off mechanism available once bill reaches50

    Roaming I: Cap wholesale & retail charges for voicecalls

    Note: ATRC: ASEAN Telecommunication Regulators Council; APT: Asia Pacific Telecommunity; APEC: Asia Pacific Economic Cooperation

    Source: Ovum Regulatory Status of International Roaming

    Adoption of the Addendum of ATRC*

    Intra-ASEAN Mobile Roaming Rates to

    reduce roaming charges; countries to

    implement when ready

    Bilateral initiatives common

    - Malaysia & Singapore

    - Malaysia & Brunei

    - Singapore & Brunei

    1

    2

    3

    Addresses transparency measures &

    bill shock

    Aims to remove regulatory barriers

    that cause high input costs for roaming

    Issued guidelines on provision of info

    to consumerson roaming &

    substitute technologies

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    Agenda

    International roaming

    OTT in ASEAN

    New services - Mobile money/virtual CC; potentialfor mobile advertising

    Regulatory maturity in ASEANspectrum,

    interconnect, local content requirements

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    OTT services in ASEAN markets are growing;

    likely a threat to SMS revenue

    SMS AS A SOURCE OF REVENUE HAS BEEN

    DECLINING LIKELY DUE TO GROWTH IN OTT SERVICES

    Many market drivers supporting substitution to OTT

    services

    Increasing Smartphone penetration

    Low pricecompared to regular voice

    Ease of access

    - Apps and app marketplaces

    - Telcos start to bundle VoIP (in particular smaller Telcos infragmented markets)

    Technological development

    - Improved sound quality on 3G networks

    - Deployment of high capacity all-IP networks (e.g. LTE)

    - Availability of alternative networks (Wi-Fi)

    - Features e.g. video conferencing

    Net neutrality regulation undermine attempts to block

    VoIP in certain markets

    Increase in consumer demand as users of dedicated

    VoIP expect mVoIP

    Note: Non-voice revenue include data, messaging & VAS; does not include all Telcos in each countries

    Source: Wireless Intelligence; Gartner; Ovum; Informa

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    ASEAN players are expanding networks, partnering

    with OTT players & pushing apps usage

    Focus on network upgrades,innovative pricing and productmix to increase data uptake

    OTT threat mgt. primarilythrough partnerships and ownapp stores

    Network expansion (3G)

    - >50% CAPEX in 2011 allocated for

    this

    Launched money remittanceservice, tracking &monitoring system etc.

    Network expansion (3G)

    - Contracted NSN in 2012

    Expanding mobile data and

    VAS offerings like app store,music, games etc.

    INDONESIA SINGAPORE

    *Rich Communications Services provide similar r ich-featured messaging standards as OTT apps

    Source: Analyst reports; Bain analysis

    Expanding its LTE network

    Working with alliance partnerVodafone Group on aninteroperable RCS* platform

    Expanding VASofferingslikeNFC movie ticketing service, e-bookstore, NFC app etc.

    Upgrading its 4G & LTE network

    Launched new VAS offeringssuch as several mobile apps,mobile payment service usingNFC, e-book service etc.

    MALAYSIA

    Focuses on content bundling topromote wireless data services

    Offers deals with OTTs such asSkype & Deezer (music streamingservice)

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    This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent 10SNG 130822 - Connectivity ro ... on v10

    Agenda

    International roaming

    OTT in ASEAN

    New services - Mobile money/virtual CC; potentialfor mobile advertising

    Regulatory maturity in ASEANspectrum,

    interconnect, local content requirements

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    This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent 11SNG 130822 - Connectivity ro ... on v10

    A significant portion of the ASEAN population is still not

    served by the formal financial sector

    Note: Banked population defined as percentage of the population 15 years and older that has a formal relationship with a bank or other financial institution via a current

    savings account, checking account, credit card or a combination of these products

    Source: Euromonitor

    Banked

    Unbanked

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    This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent 12SNG 130822 - Connectivity ro ... on v10

    Rapid growth in mobile usage presents a unique channel to

    reach both banked and unbanked segments

    Source: USAID, Sybase, Bain analysis

    In contrast [to the banking sector], the

    Indonesian telco sector has been extremely

    effective in moving down market. Combining

    FS expert with the broad market capabilities of the

    mobile telco channel presents a unique

    oppor tuni ty for govt and commercial entities todevelop new business opportun i t ies

    - USAID Report

    With the Indonesian population at

    approximately 250 million people, these new

    mob i le banking services will help us attract new

    customers and expand our market share

    significantly

    - Strategy & Finance DirectorCIMB Niaga

    EXAMPLE INDONESIA - MOBILE PENETRATION

    OVERTOOK BANKING PENETRATION SINCE

    06

    PRESENTING AN OPPORTUNITY TO TARGET

    BOTH BANKED AND UNBANKED SEGMENTS IN

    INNOVATIVE WAYS

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    This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent 13SNG 130822 - Connectivity ro ... on v10

    Opportunities in mobile money along three categories of

    usage

    Transactions Services Mobile Commerce Mobile Banking

    Source: Bain analysis

    1 2 3

    Utility bill payments

    Remittances (domestic,

    international) Cash-in/cash-out

    - Via banks, retailers, agents

    - Including government cash

    payments

    Stored value account

    Mobile top-up

    Mobile wallet-to-wallet

    transfers (P2P)

    M-Wallet

    Traditional Payments

    - E.g., online shopping, online

    games, media, virtual products

    Mobile consumer services

    Mobile shop/portal services

    Mobile Banking

    Banking inquiries

    - E.g., account balances, SMS

    alerts

    Mobile/online savings

    accounts Mobile/online loan

    applications and

    disbursements

    Insurance

    - E.g., customer loyalty, mobile

    ads, coupons and offers

    Mobile marketing services

    - New mobile merchant payment

    technology (mobile POS, P2P on

    the spot, )

    Mobile merchant services

    - New mobile consumer payment

    technology (NFC, QR code, )

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    This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent 14SNG 130822 - Connectivity ro ... on v10

    Agenda

    International roaming

    OTT in ASEAN

    New services - Mobile money/virtual CC; potential

    for mobile advertising

    Regulatory maturity in ASEANspectrum,interconnect, local content requirements

    R l t h ll ASEAN i il ith t ti l

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    This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent 15SNG 130822 - Connectivity ro ... on v10

    Regulatory challenges across ASEAN similar with potential

    for learning from other marketsselect examples

    Spectrum Interconnect Fiber rol lout

    Various approaches

    to shaping

    competition, from

    focusing on few key

    players to fostering

    new entrants

    Increasing emphasis

    on assigning

    common spectrum

    blocks across ASEAN

    to facilitate

    connectivity (e.g.

    digital dividend blocks

    by 2020)

    General trend to

    reduce interconnect

    charges across

    markets, e.g. recent

    efforts in Thailand,

    which typically enable

    more level playing

    field for challengers

    Few exception like

    SMS Interconnect in

    Indonesia to reduce

    amount of spamming

    Loc al content

    Emerging trend to

    push local economic

    participation in

    technology sectors

    related to telecoms,

    with efforts particularly

    in Indonesia

    Questionable net

    benefits as

    competition gets

    disrupted

    Only Singapore and

    Malaysia with broad

    rollout to date

    Key future challenge to

    enable broad-based

    rollout in other ASEAN

    markets, where telco

    economics often do

    not justify

    investments but

    significant multiplier

    benefits for other

    sectors are expected

    various forms of

    public/privatepartnerships can be

    used

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    THANK YOU

    Organiser Co-Organiser