theconnection

Grow your business, network, get more followers, find your customers, make more sales, connect with influencers, build a community, start a movement, change the world.

AN INDISPENSABLE TOOL FOR GROWTH

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compass

Whatever you want to grow, Connection Compass shows you where to find the people you need most.

Use this quick brainstorming technique to identify the source of your customers, and leverage quality, mutually beneficial relationships to funnel them enthusiastically in your direction.

Stop Trying To Find Your Customers One-By-One

YOU ARE…When to Utilize

01. Ready for New Customers

02. Testing an Idea

03. Growing Your Audience

04. Collaborating With Influencers

05. Building Your Network

06. Creating a Community

07. Planning a Marketing Strategy

connectioncompass

rememberA few helpful tips…

You’re gonna be looking for the wellspring of your target customers. If you aren’t quite sure who your customers are, lock that down first.

KNOW YOUR CUSTOMER

It’s called brainstorming for a reason. Get weird with it. Ask friends. Curate and assess the options later.

GO BROAD

This tool is super useful, only if you take what you learn and act on it. Luckily, you’ll be so fired up, you won’t be able to help yourself but get started!

TAKE ACTION

Get Started

C R E A T E Y O U R C O N N E C T I O N C O M P A S S

How It Works

MAP IT OUTCONNECT & HELPDRAW YOUR COMPASS

You’ll need pen and paper. Draw a large circle, slice it into 8 sections, adding a small circle in

the middle. Easy peasy.

This is where we get clever and find all the possible connections

that have the same target market.

Identify connections within each category of your Connection

Compass. Reach out and offer a mutually beneficial opportunity.

compassDraw a Circle & Slice It Up

SO EASY.

Draw a big circle. Go ahead, a nice big one.

Draw a smaller circle in the middle of the first circle. This is your target customer.

Slice the larger circle into eight pie segments.

Like this, but waaaay bigger.

customerSet Your Target

PUT IT IN THE MIDDLE.

You know who your target customer is… write them in the middle of the small circle.

brainstormFill Out Slices

HERE’S THE MAGIC

In each slice of the compass you have drawn, write specific business types, organizations, events, or relevant education resource that market and sell to the exact same target as you, but is NOT direct competition to your business.

Let’s See Some Examples

exampleBranding & Logo Design Business Coaches

Web DesignersBusiness Organization LawyersEntrepreneur ConferencesProduct Maker FairesCo-Working SpacesOnline Marketing EducatorsInspirational Speakers

Entrepreneurs with new brands/companies that are in need of brand development, logo design and visual graphics. Especially entrepreneurs with “personal brands” or a particular likelihood to clever, whimsical creative preferences.

Who else, besides other branding and logo design experts are trying to find these same types of customers?

TARGET CUSTOMER

exampleSkincare Product Maker Yoga Teachers

Health Food StoresPaleo/Vegan Food BloggersLifestyle PublicationsAthletic Clothing MakersBody TherapistsNatural Makeup CompaniesHealth & Wellness Festivals

Women who love their skin, but hate nasty chemicals. They are often focused on making sure they have a healthy lifestyle overall, and shop online regularly.

Who else, besides other skincare product makers are trying to find these same types of customers?

TARGET CUSTOMER

exampleMobile Application Company Comic-Con

Music FestivalsInstagram CelebritiesYoutube Makeup InstructorsFan-Theory BloggersFan Page/Group AdminsSub-RedditsBespoke Accessory Makers

Young millennials who love SnapChat, are old enough to drink, and spend a significant amount of time consuming multimedia on their phone. They are a bit on the “nerdy” side, because the app features appeal most to the cosplay/costuming/comic book type communities.

Who else, besides other mobile app companies are trying to find these same types of customers?

TARGET CUSTOMER

focusIdentify Contacts

IT’S WHO YOU KNOW.

For each slice, think of three specific people, businesses, organizations, influencers, contacts or entities within each slice. You might know them, you might not, but find three strong candidates under each major heading. We need names.

You can use online resources to help you get specific names & contact information.

Stand Out & Offer to Help

GET IN TOUCHIt’s time to learn about your connections,follow them on social media, read their blog posts, join their groups and email newsletters. What are their goals? How is their following? Who are they working with? What’s their LinkedIn profile have to say? What do they need or want that you could directly impact?

MAKE AN OFFERWhat can you bring to the table for your

connections? Have you been sharing their social posts? Referring clients?

Make a proper introduction and follow up with a great collaboration offer that brings

your collection of customers together so you can both benefit. You would be surprised how

little effort it takes to get immediate value from within your Connection Compass.

YOU ARE…How to Leverage Your

01. Deciding Where to Advertise

02. Evaluating Collaboration Options

03. Writing a Marketing Budget

04. Social Marketing Groups & Pages

05. Building Support Systems

06. Expanding Product Market

07. Developing Business Partnerships

connectioncompass

starlight

YEP, THAT’S MY REAL NAME.

Starlight Mundy

Strategic Marketing Consultant, Content Strategy, Research, Product Management, User Experience, Design, Brand Development & Innovation

Go Ahead & Click, I’d Love to Connect!