Connecting Up 2013 Keynote - Mobile
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The Whole World in Your Hand:
Embracing the Mobile Revolution
John Kenyon
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Evolution in Tech Intimacy
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Evolution in Tech Intimacy
Flic
kr P
hoto
s: C
esar
hara
da.c
om;
thep
arad
igm
shif
ter;
Dia
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Evolution in Tech Intimacy
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Evolution in Tech Intimacy
Flic
kr P
hoto
s: C
esar
hara
da.c
om;
thep
arad
igm
shif
ter;
Dia
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Mobile is Personal
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New World of Connection + Conversation
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Australia + Mobile
48% of Australians aged 16+ years own a smartphone
– Nielsen Australian Multi-Screen Report
Tablet devices to reach 39% of Australian homes in 2013
– Nielsen, Australian Online Consumer Report
Source: http://digitalmarketinglab.com.au
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Australia + Mobile
61% of mobile users are unlikely to return to a site they had trouble accessing from their phone
Source: http://digitalmarketinglab.com.au
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Operations | Programs | Fundraising
Mobile Impact !
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Rapid Mobile Phone-based Survey Challenge – collect data related to Malaria Developed toolkit for collecting and reporting via mobile
Operations IFRC RAMP
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Replaces decades-old paper + pencil method Reduced time and costs of collecting, reporting
Efficient
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Effective
Data available - days vs. weeks Direct data access for program managers
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PEAK + Square
Former Process – Register setup
Moved to Square for registration, materials, silent auction
Receipts, nightly deposits
Records and reconciliation with Quickbooks
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Mission/ Program Goal: Get People Engaged with Wildlife
Programs
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People share wildlife sightings via mobile Populates website
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Wildlife Watch + Mobile + Twitter + Flickr
Robin in San Francisco
#NWF
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Start Small (Realistic)
50 unique Twitter Users 200 Wildlife sightings in first month 5 tweets a day
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Koala Count
Log, Photograph Connects to Central Database Can Also Email
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Iwaidja App
Leverages uptake of mobile by indigenous communities Keeps language alive
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Iwaidja App
Translate, Record, Share
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Mobile + Fundraising
15% of traffic to donation pages - mobile 23% use mobile to help fundraise Mobile users raise almost 3x more Donations made via mobile up 205%
Source: 83,000+ campaign participants Artez http://info.artez.com/mobile-fundraising-research-paper-2013/
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Mobile friendly website
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Emails configured for mobile
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Mobile Strategy
Don’t Start with Apps Start with Mobile Strategy Get in Mobile Mindset – use just your phone for a day
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Mobile Actions
Brainstorm Mission-Aligned Activities Collect Mobile Numbers Try Something!
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What To Text?
Advocacy – protests, calls to action, campaign activity Events – reminders, tickets on sale, special codes NOT – Give now!
Flickr photo: garryknight
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Track website, email + social media metrics for mobile
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Mobile Access %, Content Favored Website
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Your Own Metrics are Most Important
Interesting to Compare
No True Industry-Wide Benchmark
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How do we track metrics?
How might we do it differently moving forward?
Reflection
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Goal = Coordinated Approach
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Reflection
How do we coordinate across channels – and platforms?
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Links
IFRC: http://www.ifrc.org/en/what-we-do/health/ramp/ Artez Mobile Fundraising Report: http://info.artez.com/mobile-fundraising-research-paper-2013/ Nonprofit Mobile Resources: http://www.nten.org/search/node/mobile
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All Images: Flickr - Creative Commons License