Connecting Through Events: How Stetson Doubled Event Attendance and Enrollment
Transcript of Connecting Through Events: How Stetson Doubled Event Attendance and Enrollment
Connecting Through Events: How Stetson Doubled Event Attendance and Enrollment
Joel Bauman, Vice-President for Enrollment Management at Stetson University
Joel Jones, Executive Creative Director at Stetson University
Beth Anne Kieft, E-Marketing and Social Media Coordinator for the Enrollment Management Division at Stetson University
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Stetson University • 3,961 total students
– 2,300 Undergraduate students – 1,600 Graduate students – 42 States and 41 Countries
• 12:1 Teacher to Student Ratio
• Largest incoming class in history of Stetson this year
Stetson University
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Total Undergraduate Headcount Stetson University DeLand Campus as of 9/14/2012, (IR census Data)
Stetson University
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New Student Enrollment and Goals Stetson University DeLand Campus
as of 9/14/2012, (IR census Data)
Stetson University
595 595 617
502 547
715 735
102 74 71 84
116 134 150
697 669 688
586
663
849 885
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Fall 2006 Fall 2007 Fall 2008 Fall 2009 Fall 2010 Fall 2011 Fall 2012FTIC Transfer Total New
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First Time in College Admission Results Stetson University DeLand Campus
Year to Date, 05/02/2013
Stetson University
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Events at Stetson • 7 Large Events
– 5 Open Houses – 1 “Discovery Day” – 1 Accepted Student Event Day
• Daily Campus Visits
• Shadow Stetson Visits (Mon. – Thurs.)
• Overnight Visits
Stetson University
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Social Media Marketing • Promote events on Facebook and Twitter
• Use Hashtag #SUOpenHouse
• Tweet and Instagram leading up to and throughout the day
• Text reminders to RSVP for events
• Instagram Contest at Hatter Saturday
Stetson University
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E-Mail Marketing
Stetson University
• Event Email Communication Flow
• Similar Design to postcards
• Links directly to event
• Follow Up and Connect Events Emails
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What we learned/Takeaways • Consistent Communication Flow
• Website Userability
• Digital Presence is Important
• Use Surveys for Evaluation
Stetson University