1. CONNECTING THE WORLD ANIME AND MANGA STUDIES SYMPOSIUM THE WORLDWIDE VISUAL LEXICON AND TERMINOLOGY OF ANIME, MANGA, AND FANDOM BY LAWRENCE BRENNER

2. INTRODUCTION Im Lawrence Brenner LawrenceBrennerMedia lawrencebrenner 3. INTRODUCTION Last year I presented on The Rise of Cosplay Economy here It has been updated, expanded and includes 4. HASTAGS FOR THE PRESENTATION #visuallexicon #animelexicon #cosplaylexicon Ask your questions and keep the conversation going with these Remember Im @lawrencebrenner Due to time constraints, I will not be able to cover everything I want to in this presentation so keep the conversation going. AX and Symposium Hashtags #AX2014 #AnimeSymposium 5. ANIME AND MANGA ARE GLOBAL CAUSING A GLOBAL UNDERSTANDING In the beginning anime and manga made its way around the world, showing the same visual content across languages Now many people around the world can now view the same programming and content simultaneously All through streaming services Through this all the imagery from anime and manga content was and is shared Creating a unified visual understanding This understanding extends to properties related to anime and manga such as videogames, figures, and other transmedia properties and creations 6. PERCEPTIONS OF EMOTIONS AND CHARACTER STATE OF MIND AND INTENTS Innocence Humorous Sets of Emotions Evil And many more 7. WHAT MAKES YOU INNOCENT? Wide eyes with large pupils, show innocence Experience and intent, can remove innocence 8. SHOW ME THE FUNNY: ANGER Anger can be a form of humor The anger square, representing cross popping veins, is only the beginning 9. SHOW ME THE FUNNY: ANGER Some examples of the cross This can show the annoyance of the character even from behind 10. SHOW ME THE FUNNY: ANGER Anger can be a form of humor 11. SHOW ME THE FUNNY: THE SWEAT DROP Worry, comedic fear, embarrassment, all from the drop 12. SHOW ME THE FUNNY: THE SWEAT DROP It can show things from all beings even those that would otherwise have limited expressions 13. SPARKLES OF ADMIRATION The Sparkles of Admiration, has been passed down the Armstrong line for generations. 14. NOSEBLEEDS: LOVE, LUST, AND MORE 15. YOU MAY BE DEFINED AS EVIL, BUT ARE YOU? What is evil? Evil via the visual lexicon more speaks of the intents of characters and the characteristics of their actions Not by being something we might define as evil 16. FOR EXAMPLE: SEBASTIAN You see I am simply. One Hell of a butler. If you dont watch Black Butler Sebastian is a demon. 17. I'M JUST KILLING THE SPIDERS TO SAVE THE BUTTERFLIES. THE ASPECTS OF EVIL Eyes Since anime and manga place much emphasis of the eyes and face, lots can be determined Now remember, this shows the evil intents of the character, not necessarily if they are evil themselves Usually though in more serious works these are evil characters 18. THE LOOKS OF EVIL: IT CAN BEGIN YOUNG 19. THE LOOKS OF EVIL: A FEW SECONDS BEFORE 20. THE LOOKS OF EVIL: SCARY SHINY GLASSES 21. THE LOOKS OF EVIL: SCARY SHINY GLASSES 22. THE LOOKS OF EVIL: GLOWING EYES 23. DEATH, LIFELESS, AND EMPTINESS See the death and emptiness, loss of will It can also show mind control 24. SHOCK AND HORROR Humorous Shock and Horror True Horrible Shock and Horror A humorous look Small eyes, a look of terror 25. KAMPAI! DRINKING IN ANIME AND MANGA Notice the red sections under the eyes as they drink and become drunk. You see the styling you know they have been drinking. 26. IDENTIFICATION FROM SILHOUETTE Whos that Pokemon? Many characters can be identified via silhouette or elements combined 27. SYMBOLS CAN SAY EVERYTHING These can speak of the heroes, villains, organizations This is more commonly seen in American media, but there is plenty of it in anime and manga 28. COSPLAY IS ITS OWN VISUAL LEXICON When you see a character, you know who it is Many characters, especially popular ones, have distinctive looks and features These can be from all forms of media (anime, comics/manga, toys, games, etc) Combinations with popular concepts, can also create new and yet still easy to identify variants 29. COSPLAY IS ITS OWN VISUAL LEXICON Mukokuseki is common in anime and manga It literally means "stateless" (i.e. "without nationality") Think about every series not based in our world and some that are, what characters identifies as from anywhere? Whats Japanese about anyone here? Visual elements define the characters, the story tells their origins 30. COSPLAY IS ITS OWN VISUAL LEXICON How about Anime Expo 2014s Cosplay Guests? If you did not know what country they were from could you guess? (Just from cosplay photos) Giada is from Italy Doremi and Tasha are from Korea Giada TashaDoremi The world is global now and anyone can be from anywhere. This means that characters are awesomely cosplayed all over the world by all. 31. COSPLAY IS ITS OWN VISUAL LEXICON The story determines where the character is from Visual elements of the character, such as hair, style(s), outfit(s) determine the visual recognition of the character Both are Mai Shiranui From King of Fighters The iconic look, the colors and outfit and hair make Mai Iamajahaha as Mai (right) An official character design (right) 32. COSPLAY IS ITS OWN VISUAL LEXICON: ART ADAPTIONS Visual elements of the character, such as hair, style(s), outfit(s) determine the visual recognition of the character Created fan art versions keep these elements and the character is easily recognized Yaya Han as the Art Nouveau version of Chun-Li designed by Kim Razvan Courtney http://razvan-sedekiah.deviantart.com Visit Yaya at 920/922 An Official Character Design 33. COSPLAY IS ITS OWN VISUAL LEXICON: ANTHROPOMORPHISM AND MASHUPS Jaime Poison as Hipster Ariel Jessica Nigri as Captain Teemo Saiyan Homer The combination of elements makes each part of the mashup identifiable. Visit Jessica at Sentai Filmworks (1301) Crop Top by Adorkable Apparel 34. COSPLAY IS ITS OWN VISUAL LEXICON: ORIGINAL VARIANTS Visual elements of the character, such as hair, style(s), outfit(s) determine the visual recognition of the character Original Variant Versions Combine Concepts such as Christmas and Bring Them To The Character This is slightly different than a mashup and is more about the elements of concepts and characters combined On occasion these sometimes are thought of by fans as an official variant (such concepts are seen official figures/art often) Christmas Jinx by Kinpatsu Cosplay Official Jinx Art and Skins 35. COSPLAY IS ITS OWN VISUAL LEXICON: GENDERBENDS KO Cosplay as Death the Kid Miggy Jagger as Liz Thompson Notice the elements of Death the kid, the hair, clothes, and logo And of the Thompson Sisters 36. COSPLAY IS ITS OWN VISUAL LEXICON: FASHIONS FROM FANDOM Evangelion Dresses by Han Solo Dress Elements of characters become part of everyday wearable fandom fashions. Multiple small business and parts of large businesses exist based on creating fandom and cosplay-inspired fashions. Her Universe has lines of licensed fashions called Everyday Cosplay Urban Mermaid Crop Top (seen above) 37. FANDOM CON CONCEPTS The terms for conventions vary around the world. Cons, festival, expo, and especially by event name (after all you call many things by brand name) The characters and concepts are global Cosplay is global, cosplay photoshoots are global Cosplayers have international friends and fanbases So is the concept of cosplay print sales, fandom product, sales As are visiting international conventions 38. SOCIAL ICONOGRAPHY AND PLATFORMS The terms for conventions vary around the world. Cons, festival, expo, and especially by event name The services we connect to them on that is the most important These are the global social media networks They connect the sources of fandom and connect fans together Further creating, expanding, and connecting the lexicon