Connecting The Past With The Future

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ConnectingThe PastWith TheFuture

Melissa StockstillSteve Hoffacker

Lou Ludwig

2© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC

Lou Ludwig


The Past• The 1990s• 2000-2003• 2004-2006• 2007-2009


The Present• New rules

• New salespeople• New skills• Short sales / foreclosures• Excess inventory• Weak buyer confidence


Generation Of Interest• De-emphasis of print media

• Rise of the Internet• Personal relationships• Generating own leads• Increased reliance on Realtors


Melissa Stockstill


• New expectations• New protocol• New ways of communicating• Privacy issues• Management concerns

Coping With The Web


Website Challenges• Website as a marketing tool• Having an effective site• Creating interaction• Inviting participation• Keeping content relevant


E-Leads & E-Mails• Preferred way of contact• Expectations

• Messages and responses• Active campaigns• Generating sales


Becoming Visible• Taking part in social media• Promoting your properties• Generational needs• Telling your story• Connecting with people


Steve Hoffacker


What Is Blogging?• What is blogging?• Compared to a website?• Do you need it?• Do you want it?• What does it entail?


So Why Blog?• Constantly updated content• Expressive and informal• Highly visible• Searchable• Interactive


Additional Benefits• Attract following/customers• Develop relationships• Position self as expert• Share/publish information• Build/promote your brand


Is Blogging for You?• Fit your business plan?• Time you can commit?• Want/need to accomplish?• Can you stay with it?• Willing to express yourself?


Lou Ludwig

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ConnectingThe Past With

The FutureLou Ludwig

Melissa StockstillSteve Hoffacker

Connecting The Past With The Future

Entertainment & Humor

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