Connecting the Circuit

Building Greater Philadelphia’s Regional Trail Network

Goal Replenish the DVRPC Regional Trail Program with $10 million for 2014-2016

Circuit Trails in the News

Circuit Trails in the News

+ South Broad Street Sidepath (Plan Philly)+ Happy Trails Coming to Montgomery County (PA Wire News)+ Juniata Park has new nature trail and new hope (Daily News)+ On the ground redux: new-ly completed Camden trails add

amenities, connect to larger system (Flying Kite)+ Making a Day Trip of the Cobbs Creek Trail (PlanPhilly)

+ Schuylkill Banks Boardwalk Continues to Grow+ Lawrence Hopewell Trail Cuts Another Ribbon+ Haverford and Port Richmond Trail Ribbon Cuttings + DVRPC announces $3.9 million for Phase III Grants of Regional Trail Fund+ Cresheim Trail Update

In August … We Brainstormed

The Goal: Build DemandAmenity Necessity

Trails are nice to have

I use trails for fun

I need trails in my

neighborhood

I demand trails for my community

A Way to Get There

+ Objective: to inspire and engage a community that views trails as necessities, not amenities, and demands them for their neighborhoods.

+ Demonstrate trail use via stories of actual users+ Identify and cultivate a corps of trail champions+ Serve as voices for op-eds, letter writers, bloggers, etc.

Audiences

+ trail users+ cyclists+ walkers+ runners+ families+ neighboring industry & businesses+ key decision-makers by county who can influence funding+ media+ county, state and national agency staff

Tactics

+ media relations + social media+ paid media+ website & blog+ video (Tri-State)+ map (Bicycle Coalition)

+ branding initiatives+ programming & events+ giveaways – t-shirts and caps+ letter writing+ direct – eblasts, postcards