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Transcript of Connecting Kids to Coverage National Campaign Campaign goals: Raise awareness about free and...
Connecting Kids to Coverage Campaign: Reaching Out to TeensDonna Cohen Ross, Director of Enrollment Initiatives Center for Medicaid and CHIP ServicesJuly 22, 2015
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Connecting Kids to Coverage National Campaign
Campaign goals: Raise awareness about free and low-cost health
coverage available through Medicaid and CHIP and how to apply
Create opportunities for families to get their eligible children and teens signed up for coverage
Pursue a two-generation approach– more parents than ever before are eligible for Medicaid
Provide resources to help organize and conduct outreach
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We’re Making Progress…Children’s Medicaid/CHIP Participation Rate
Source: Forthcoming analysis of the Urban Institute Health Policy Center’s ACS Medicaid/CHIP Eligibility Simulation Model based on data from the Integrated Public Use Microdata Series (IPUMS) from 2008 to 2013.Notes: Estimates reflect an adjustment for the misreporting of coverage on the ACS.
2008 2009 2010 2011 2012 201378%
80%
82%
84%
86%
88%
90%
81.7%
84.3%
85.8%87.2%
88.1% 88.3%
2008-2013
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Find Your State’s Participation Rate
Go to InsureKidsNow.gov
Right-hand side: “Resources”
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Teen Challenge
2010 Medicaid/CHIP participation rates for children:
88.3% overall 89.9% under age 6 86.7% ages 6-12 < 80% ages 13-18
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Two Key Campaign Initiatives
The Campaign will ramp up outreach during two important times of the year: Spring Enrollment Push (May): Remind
families that application and enrollment in Medicaid and CHIP for eligible children, teens and adults is year-round
Back-to-School Time (July-August): Engage parents when health issues are top of mind
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You Can Apply for Medicaid & CHIP 365 Days a Year
Over 12 million new enrollees so far!
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Reaching Teens
Work with school-based health centers and other places teens seek care
Connect with programs that attract older teens – drivers ed, college and vocational prep, community colleges
Look beyond schools – recreation, after-school jobs Work with trusted adults – teachers, coaches,
community organizations Reach out to vulnerable teens – teens who are
homeless, former foster youth
Selected Campaign Resources & How You Can Get Involved
“Kid in Charge” Flyers
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Customization Options
Customization Guide: insurekidsnow.gov/professionals/outreach/strategies/customization_guide_.pdf
National Webinars
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Monthly webinars for grantees and partners
Archived webinars at http://www.insurekidsnow.gov/professionals/webinars/index.html
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Keep Up With the Campaign Sign up for the Connecting Kids to Coverage National
Campaign Notes eNewsletterhttps://public-dc2.govdelivery.com/accounts/USCMS/subscriber/new
Contact us to learn how you can get involved
[email protected] (5437)
Follow us on twitter@IKNGov
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Thank You!
Donna Cohen RossDirector of Enrollment Initiatives
Center for Medicaid and CHIP [email protected]
202-260-0509