Connecting Communities in Sinar Mas Land Community

Candra (Widy)arjana Head of Special Media & Digital Communication

Sinar Mas Land

SML TVC (1 minute version)

Tentang Sinar Mas Land

• Lebih dari 10,000 ha strategic landbank

• 40 proyek & terus berkembang

• 40 tahun pengalaman • Memenangkan lebih dari

20 penghargaan bergengsi di 2012 o Barusan memenangkan

FIABCI Award 2013 & Property & Bank Award 2013

SML Vision & Values

Lokasi Properti SML

Proyek-proyek SML

Fasilitas

Internet di Indonesia

Apakah harus terjangkit ‘demam’ Social Media?

Pemain Besar Telah Bergabung

• Rata-rata tweet per hari:

1.293.131 tweets • > 86% men-tweet

lewat handphone

Social Media

Lifestyle Information Portal for Communities

The Internet is for people For people to form groups.

GROUPS with shared purpose

David Cushman, Brando Digital.. (http://fasterfuture.blogspot.com)

“Communities already exist. Instead, think about how you can help the community do

what it wants to do.” - Mark Zuckerberg (Founder of Facebook)

Potensi Bagi Komunitas

±150.000 warga

±34.000 warga

± 36.000 warga

..dan masih banyak lagi

Sinar Mas Land Social Media

• Update seputar Sinar Mas Land

• Promosi Event

• Informasi Lifestyle

• Wadah berbagi untuk Komunitas

Customer Engagement

Kolaborasi

Social Media

User Acquisition

Publication

More Leads/Members

Information & Activity Sharing

(What’s in it for me?)

Awareness

Network

SML Official Facebook Fan Page

http://facebook.com/sinarmasland

SML Twitter Official Account

http://twitter.com/sinarmas_land

Coming Soon..

“If everyone is moving forward together, then success takes care of itself.” —Henry Ford