Connecting Cause With Commerce To Make A Difference
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Transcript of Connecting Cause With Commerce To Make A Difference
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 1
About Digital Donations / 2
Cause Marketing / 3
Why Cause Marketing / 4
Who We Serve / 5
Nonprofits / 6
Businesses / 7
Agencies / 8
Our Process / 9
Our Services / 10
Suite of Fundraising Solutions / 11
Suite of Services & Capabilities / 12
Our Partners / 13
In The News / 14
Make A Difference / 15
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 2
ABOUT DIGITAL DONATIONS
Digital Donations™ develops fundraising and
marketing solutions that connect cause with
commerce. Our passion for creating social impact
through creative, non-traditional methods provides
a platform for our clients to make a difference in
the communities where they reside and transact
business.
Digital Donations, Inc. was founded in 2014 to invest in and develop the Digital Donations brand, an integrated technology platform for soliciting donations at the point of sale, and other payment platforms including Mobile, ATMs and online. DIGITAL’s strategy is to expand its technology capabilities and distribution by introducing its branded Digital Donations fundraising platform for businesses and nonprofits that have a desire to align their organizations with a philanthropic effort.
____________
“Sustained business growth comes from
your desire to make a difference in the
communities that purchase the products or services you offer.”
-Keith Orlean PRESIDENT
______________
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 3
WHAT IS CAUSE MARKETING
of employees surveyed want to work for a company that
cares about them as individuals;
_______________
won’t work for a company that doesn’t have strong social and environmental commitments.
________________
say their job is more fulfilling when they are provided opportunities to make a positive impact at work.
Very simply it is a way to connect cause with
commerce to make a difference in local, national or
global communities. There are many ways that a
business and a nonprofit organization can work
together for their mutual benefit, including
donations of cash or resources, volunteering or
participating in or sponsoring a fundraising event
and partnering for mutual benefit.
iThe Cone Communications Millennial
Employee Engagement Study
93%
51%
74%
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 4
WHY CAUSE MARKETING MATTERS
If companies address social and environmental issues, they'll be rewarded with:
______________
of global citizens expect companies to do more than make a profit, they believe
companies need to act responsibly and address
issues. _______________
of consumers would switch brands to one associated
with a social or environmental cause.
Social responsibility is a strong selling point when
customers are considering purchases. Millennials
recently by passed Baby Boomers as the largest
consumer group; they have a strong sense of
commitment to making the world a better place.
And as the Baby Boomers retire they have more
disposable income to commit to causes that have a
positive impact on society. Listening to and
respecting the desires of these two groups is key to
commercial success. Today’s consumers, of all ages,
are more willing than ever to put their money where
their hearts are; the power of cause marketing is
growing every day.
90%
91%
iThe Cone Communications Millennial
Employee Engagement Study
TRUST LOYALTY POSITIVE
IMAGE
90% 88% 93%
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 5
WHO WE SERVE
AGENCIES
Agencies have a responsibility to do their best for their clients. In the case of Cause Marketing and Partnership Programs that can mean bringing in someone with the skill and focus to match the right business and cause.
BUSINESSES
Consumers today want to support businesses that
‘do good’ and serve their communities. No matter
how big or small your business, whatever your
product or service aligning with a cause has
significant rewards, far beyond profit.
NONPROFITS
Nonprofits face greater challenges today raising funds
than at any other time. In the multitude of causes that
a donor can choose to support your nonprofit must
stand out. The right business partner can help you
attract the right donors to your cause.
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 6
NONPROFITS
Attracting new donors and retaining the ones
you already have has never been more
challenging. As the number of nonprofit
organizations continue to grow how do you keep
the focus on your work? The answer—create a
cause marketing relationship with a strategic
commercial partner.
In a cause marketing relationship, your business
partner adopts your mission as their message.
Partnering goes beyond just fundraising support
or corporate sponsorship. Like any partnership,
you each have an interest in seeing the other
succeed.
WHY A VAST MAJORITY OF NONPROFITS
CHOOSE DIGITAL DONATIONS:
WE IDENTIFY POTENTIAL BUSINESS PARTNERS WHO
CAN SUPPORT YOUR CAUSE
WE CREATE A CAUSE MARKETING CAMPAIGN THAT
SHOWCASES THE BEST ASPECTS OF YOUR
NONPROFIT AND YOUR PARTNERS
WE DEVELOP COMMUNICATIONS AND SOCIAL
MEDIA PLANS TO SUPPORT YOUR CAMPAIGN
WE IDENTIFY STAFF AND BOARD INVOLVEMENT
OPTIONS AND COORDINATE
Differentiator:
The Pledge*
_______________
“I strongly recommend Digital
Donations for any nonprofit
that is seeking to increase
their fundraising and
marketing efforts.”
- Lisa Temple
VICE PRESIDENT, AMERICAN
CANCER SOCIETY DISCOVERY
SHOPS
_______________
“We are very excited about
the opportunity to offer our
fiscally sponsored programs
much needed marketing and
fundraising assistance.”
- Jan Ridgely
UNITED CHARITABLE
________________
* The Digital Donations Pledge
provides nonprofits that meet
specific requirements the
opportunity to receive an in-kind
donation. By providing an
immediate commitment and
opportunity, to reduce or eliminate
costs of products and services they
are already purchasing in-kind
donations in lieu of cash, have
proven incredibly valuable.
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 7
BUSINESSES
__________
“Social responsibility must be a vital part of your business profile.”
__________
In today’s competitive marketplace it isn’t a
choice but a necessity to align your business with
a cause. Consumers want more than just good
products at a good price; they want the
companies they support to make contributing to
the greater good a part of their business model.
You don’t have to be a nonprofit to make a
difference!
THE DIGITAL DONATIONS DIFFERENCE MAKERS:
ALIGNING WITH DIGITAL DONATIONS AND A CAUSE WILL
INCREASE YOUR BRAND IMAGE MARKET SHARE.
ENGAGING YOUR STAFF IN YOUR SUPPORT OF A CAUSE
CREATES GREATER EMPLOYEE SATISFACTION AND CAN BE
AN EFFECTIVE RECRUITING TOOL.
WE WORK WITH YOU TO IDENTIFY POTENTIAL NONPROFIT
CAUSE PARTNERS
WE DESIGN A JOINT CAMPAIGN WITH YOUR
ORGANIZATIONS
WE DEVELOP COMMUNICATIONS AND SOCIAL MEDIA PLANS
TO SUPPORT YOUR CAMPAIGN
WE IDENTIFY ONGOING AND FUTURE OPPORTUNITIES FOR
EXPANDING YOUR CAUSE MARKETING RELATIONSHIP
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 8
AGENCIES
__________
“Accountability, Transparency &
Analytics is at the forefront of everything
we do.”
__________
Creating a connection between cause and commerce
to make a difference is a specialized skill. Making the
best business and nonprofit match is more than just
selecting a cause and creating a campaign.
Complimentary philosophies and a strong
understanding of the nonprofit’s mission and the
businesses’ goals are key to an impactful campaign.
Because our focus is strictly on creating the right
cause marketing alliance, we can work without
conflict with ad agencies, public relations firms, and
other business service consultants. We are fully
versed on the trends, best practices and the latest
from the thought leaders in cause marketing and
partnership.
WE WORK WITH YOU AND YOUR CLIENTS TO IDENTIFY THE
RIGHT CAUSE OR BUSINESS PARTNER THAT COMPLEMENTS
YOUR BRAND
WE DEVELOP AND IMPLEMENT A CAUSE MARKETING
CAMPAIGN THAT SHOWCASES THE BEST ASPECTS OF YOUR
CLIENT AND THEIR PARTNERS
WE IDENTIFY KEY METHODS OF COMMUNICATING THE
GOALS OF THE CAMPAIGN FOR YOU AND YOUR CLIENT
WE IDENTIFY STAFF AND BOARD INVOLVEMENT OPTIONS
AND COORDINATE FOR YOU AND YOUR CLIENT
WE IDENTIFY ONGOING AND FUTURE OPPORTUNITIES FOR
EXPANDING THE CAUSE MARKETING RELATIONSHIP FOR
YOUR CLIENT
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 9
OUR PROCESS
OUR PROCESS IS DESIGNED TO PLAN AND IDENTIFY SPECIFIC CAUSES THAT RESONATE WITH YOUR
BRAND AND CUSTOMER PROFILE. ONCE THIS IS AGREED UPON, WE WILL WORK WITH YOU TO
DEVELOP A MARKETING STRATEGY THAT WILL CREATE MUTUALLY AGREED UPON GOALS. WHEN A
CAMPAIGN IS COMPLETED, DETAILED CUSTOM ANALYTICS WILL BE PROVIDED TO HELP MEASURE AND
INSURE THE SUCCESS OF THE ONGOING PROGRAMS.
Plan /
Identify
Analyze /
Measure
Develop /
Implement
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 10
OUR SERVICES
SUITE OF FUNDRAISING SOLUTIONS Digital Donations alternative fundraising and marketing solutions are designed to
help businesses and nonprofits work together to benefit the community. A cause
marketing partnership allows each organization to expand its reach resulting in
greater awareness and revenue opportunities. Our ongoing commitment to
offering the latest and most innovative solutions can be crucial components of
your viable marketing strategy.
SUITE OF SERVICES & CAPABILITIES Digital Donations offers a full suite of services designed to help your organization
solidify your brand and expand your impact. Round out your marketing strategy
with a high-impact, coordinated design, content, and public relations digital
presence. By targeting your ideal client, we can refine and shape your message for
maximum impact. Our commitment to supporting your organization as it grows
will have a positive impact on your bottom line.
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 11
SUITE OF FUNDRAISING SOLUTIONS
Digital Donations alternative fundraising and marketing solutions are designed
to help businesses and nonprofits work together to benefit the community. A
cause marketing partnership allows each organization to expand its reach
resulting in greater awareness and revenue opportunities. Our ongoing
commitment to offering the latest and most innovative solutions can be crucial
components of your viable marketing strategy.
CrowdGIV (CROWDFUNDING)
ONLINE FUNDRAISING
CREDIT CARD PROCESSING
ATM FUNDRAISING
POINT OF SALE
MOBILE FUNDRAISING & REWARDS
CUSTOM TECHNOLOGY DEVELOPMENT
PROPRIETARY CONSUMER DATABASE
Differentiator
Fundraising Technology
Donor Rewards
Program
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 12
SUITE OF SERVICES & CAPABILITIES
Digital Donations offers a full suite of services designed to help your
organization solidify your brand and expand your impact. Round out your
marketing strategy with a high-impact, coordinated design, content, and public
relations digital presence. By targeting your ideal client, we can refine and shape
your message for maximum impact. Our commitment to supporting your
organization as it grows will have a positive impact on your bottom line.
BRAND DESIGN
DIGITAL MARKETING & STRATEGY
WEBSITE DESIGN & DEVELOPMENT
MOBILE MARKETING STRATEGIES
MARKETING RESEARCH &
PERFORMANCE ANALYTICS
Differentiator
Proprietary
consumer
database
PR & CONTENT CREATION
CREDIT CARD PROCESSING
CONSUMER PROFILE TARGETING
MEDIA BUYING & PLACEMENT
CONSULTING
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 13
OUR PARTNERS
STRATEGIC PARTNERS
SOME OF OUR CHARITIES
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 14
IN THE NEWS
DIGITAL DONATIONS FORMS STRATEGIC ALLIANCE WITH UNITED CHARITABLE PROGRAMS
DIGITAL DONATIONS LAUNCHES LEARNING CENTER FOR NONPROFIT ORGANIZATIONS
DIGITAL DONATIONS AND SPINDLE, INC. STRATEGIC MARKETING AGREEMENT
PAYMENT ALLIANCE INTERNATIONAL ADDS DIGITAL FUNDRAISING CAPABILITIES TO ATM'S
DIGITAL DONATIONS LAUNCHES CROWDGIV PARTNER REWARDS PROGRAM
DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.
DIGITALDONATIONS.ORG 15
Ready to make a difference?
Call us today to get started 888-705-2220
Digital Donations, Inc.
68 South Service Road Suite 100
Melville, NY 11747
888-705-2220
digitaldonations.org