Connecting Cause With Commerce To Make A Difference

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Connecting Cause With Commerce To Make A Difference

Transcript of Connecting Cause With Commerce To Make A Difference

Connecting Cause With Commerce To Make A Difference

DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.

DIGITALDONATIONS.ORG 1

About Digital Donations / 2

Cause Marketing / 3

Why Cause Marketing / 4

Who We Serve / 5

Nonprofits / 6

Businesses / 7

Agencies / 8

Our Process / 9

Our Services / 10

Suite of Fundraising Solutions / 11

Suite of Services & Capabilities / 12

Our Partners / 13

In The News / 14

Make A Difference / 15

DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.

DIGITALDONATIONS.ORG 2

ABOUT DIGITAL DONATIONS

Digital Donations™ develops fundraising and

marketing solutions that connect cause with

commerce. Our passion for creating social impact

through creative, non-traditional methods provides

a platform for our clients to make a difference in

the communities where they reside and transact

business.

Digital Donations, Inc. was founded in 2014 to invest in and develop the Digital Donations brand, an integrated technology platform for soliciting donations at the point of sale, and other payment platforms including Mobile, ATMs and online. DIGITAL’s strategy is to expand its technology capabilities and distribution by introducing its branded Digital Donations fundraising platform for businesses and nonprofits that have a desire to align their organizations with a philanthropic effort.

____________

“Sustained business growth comes from

your desire to make a difference in the

communities that purchase the products or services you offer.”

-Keith Orlean PRESIDENT

______________

DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.

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WHAT IS CAUSE MARKETING

of employees surveyed want to work for a company that

cares about them as individuals;

_______________

won’t work for a company that doesn’t have strong social and environmental commitments.

________________

say their job is more fulfilling when they are provided opportunities to make a positive impact at work.

Very simply it is a way to connect cause with

commerce to make a difference in local, national or

global communities. There are many ways that a

business and a nonprofit organization can work

together for their mutual benefit, including

donations of cash or resources, volunteering or

participating in or sponsoring a fundraising event

and partnering for mutual benefit.

iThe Cone Communications Millennial

Employee Engagement Study

93%

51%

74%

DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.

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WHY CAUSE MARKETING MATTERS

If companies address social and environmental issues, they'll be rewarded with:

______________

of global citizens expect companies to do more than make a profit, they believe

companies need to act responsibly and address

issues. _______________

of consumers would switch brands to one associated

with a social or environmental cause.

Social responsibility is a strong selling point when

customers are considering purchases. Millennials

recently by passed Baby Boomers as the largest

consumer group; they have a strong sense of

commitment to making the world a better place.

And as the Baby Boomers retire they have more

disposable income to commit to causes that have a

positive impact on society. Listening to and

respecting the desires of these two groups is key to

commercial success. Today’s consumers, of all ages,

are more willing than ever to put their money where

their hearts are; the power of cause marketing is

growing every day.

90%

91%

iThe Cone Communications Millennial

Employee Engagement Study

TRUST LOYALTY POSITIVE

IMAGE

90% 88% 93%

DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.

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WHO WE SERVE

AGENCIES

Agencies have a responsibility to do their best for their clients. In the case of Cause Marketing and Partnership Programs that can mean bringing in someone with the skill and focus to match the right business and cause.

BUSINESSES

Consumers today want to support businesses that

‘do good’ and serve their communities. No matter

how big or small your business, whatever your

product or service aligning with a cause has

significant rewards, far beyond profit.

NONPROFITS

Nonprofits face greater challenges today raising funds

than at any other time. In the multitude of causes that

a donor can choose to support your nonprofit must

stand out. The right business partner can help you

attract the right donors to your cause.

DIGITAL DONATIONS, INC. CONNECTING CAUSE WITH COMMERCE TO MAKE A DIFFERENCE.

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NONPROFITS

Attracting new donors and retaining the ones

you already have has never been more

challenging. As the number of nonprofit

organizations continue to grow how do you keep

the focus on your work? The answer—create a

cause marketing relationship with a strategic

commercial partner.

In a cause marketing relationship, your business

partner adopts your mission as their message.

Partnering goes beyond just fundraising support

or corporate sponsorship. Like any partnership,

you each have an interest in seeing the other

succeed.

WHY A VAST MAJORITY OF NONPROFITS

CHOOSE DIGITAL DONATIONS:

WE IDENTIFY POTENTIAL BUSINESS PARTNERS WHO

CAN SUPPORT YOUR CAUSE

WE CREATE A CAUSE MARKETING CAMPAIGN THAT

SHOWCASES THE BEST ASPECTS OF YOUR

NONPROFIT AND YOUR PARTNERS

WE DEVELOP COMMUNICATIONS AND SOCIAL

MEDIA PLANS TO SUPPORT YOUR CAMPAIGN

WE IDENTIFY STAFF AND BOARD INVOLVEMENT

OPTIONS AND COORDINATE

Differentiator:

The Pledge*

_______________

“I strongly recommend Digital

Donations for any nonprofit

that is seeking to increase

their fundraising and

marketing efforts.”

- Lisa Temple

VICE PRESIDENT, AMERICAN

CANCER SOCIETY DISCOVERY

SHOPS

_______________

“We are very excited about

the opportunity to offer our

fiscally sponsored programs

much needed marketing and

fundraising assistance.”

- Jan Ridgely

UNITED CHARITABLE

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* The Digital Donations Pledge

provides nonprofits that meet

specific requirements the

opportunity to receive an in-kind

donation. By providing an

immediate commitment and

opportunity, to reduce or eliminate

costs of products and services they

are already purchasing in-kind

donations in lieu of cash, have

proven incredibly valuable.

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BUSINESSES

__________

“Social responsibility must be a vital part of your business profile.”

__________

In today’s competitive marketplace it isn’t a

choice but a necessity to align your business with

a cause. Consumers want more than just good

products at a good price; they want the

companies they support to make contributing to

the greater good a part of their business model.

You don’t have to be a nonprofit to make a

difference!

THE DIGITAL DONATIONS DIFFERENCE MAKERS:

ALIGNING WITH DIGITAL DONATIONS AND A CAUSE WILL

INCREASE YOUR BRAND IMAGE MARKET SHARE.

ENGAGING YOUR STAFF IN YOUR SUPPORT OF A CAUSE

CREATES GREATER EMPLOYEE SATISFACTION AND CAN BE

AN EFFECTIVE RECRUITING TOOL.

WE WORK WITH YOU TO IDENTIFY POTENTIAL NONPROFIT

CAUSE PARTNERS

WE DESIGN A JOINT CAMPAIGN WITH YOUR

ORGANIZATIONS

WE DEVELOP COMMUNICATIONS AND SOCIAL MEDIA PLANS

TO SUPPORT YOUR CAMPAIGN

WE IDENTIFY ONGOING AND FUTURE OPPORTUNITIES FOR

EXPANDING YOUR CAUSE MARKETING RELATIONSHIP

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AGENCIES

__________

“Accountability, Transparency &

Analytics is at the forefront of everything

we do.”

__________

Creating a connection between cause and commerce

to make a difference is a specialized skill. Making the

best business and nonprofit match is more than just

selecting a cause and creating a campaign.

Complimentary philosophies and a strong

understanding of the nonprofit’s mission and the

businesses’ goals are key to an impactful campaign.

Because our focus is strictly on creating the right

cause marketing alliance, we can work without

conflict with ad agencies, public relations firms, and

other business service consultants. We are fully

versed on the trends, best practices and the latest

from the thought leaders in cause marketing and

partnership.

WE WORK WITH YOU AND YOUR CLIENTS TO IDENTIFY THE

RIGHT CAUSE OR BUSINESS PARTNER THAT COMPLEMENTS

YOUR BRAND

WE DEVELOP AND IMPLEMENT A CAUSE MARKETING

CAMPAIGN THAT SHOWCASES THE BEST ASPECTS OF YOUR

CLIENT AND THEIR PARTNERS

WE IDENTIFY KEY METHODS OF COMMUNICATING THE

GOALS OF THE CAMPAIGN FOR YOU AND YOUR CLIENT

WE IDENTIFY STAFF AND BOARD INVOLVEMENT OPTIONS

AND COORDINATE FOR YOU AND YOUR CLIENT

WE IDENTIFY ONGOING AND FUTURE OPPORTUNITIES FOR

EXPANDING THE CAUSE MARKETING RELATIONSHIP FOR

YOUR CLIENT

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OUR PROCESS

OUR PROCESS IS DESIGNED TO PLAN AND IDENTIFY SPECIFIC CAUSES THAT RESONATE WITH YOUR

BRAND AND CUSTOMER PROFILE. ONCE THIS IS AGREED UPON, WE WILL WORK WITH YOU TO

DEVELOP A MARKETING STRATEGY THAT WILL CREATE MUTUALLY AGREED UPON GOALS. WHEN A

CAMPAIGN IS COMPLETED, DETAILED CUSTOM ANALYTICS WILL BE PROVIDED TO HELP MEASURE AND

INSURE THE SUCCESS OF THE ONGOING PROGRAMS.

Plan /

Identify

Analyze /

Measure

Develop /

Implement

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OUR SERVICES

SUITE OF FUNDRAISING SOLUTIONS Digital Donations alternative fundraising and marketing solutions are designed to

help businesses and nonprofits work together to benefit the community. A cause

marketing partnership allows each organization to expand its reach resulting in

greater awareness and revenue opportunities. Our ongoing commitment to

offering the latest and most innovative solutions can be crucial components of

your viable marketing strategy.

SUITE OF SERVICES & CAPABILITIES Digital Donations offers a full suite of services designed to help your organization

solidify your brand and expand your impact. Round out your marketing strategy

with a high-impact, coordinated design, content, and public relations digital

presence. By targeting your ideal client, we can refine and shape your message for

maximum impact. Our commitment to supporting your organization as it grows

will have a positive impact on your bottom line.

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SUITE OF FUNDRAISING SOLUTIONS

Digital Donations alternative fundraising and marketing solutions are designed

to help businesses and nonprofits work together to benefit the community. A

cause marketing partnership allows each organization to expand its reach

resulting in greater awareness and revenue opportunities. Our ongoing

commitment to offering the latest and most innovative solutions can be crucial

components of your viable marketing strategy.

CrowdGIV (CROWDFUNDING)

ONLINE FUNDRAISING

CREDIT CARD PROCESSING

ATM FUNDRAISING

POINT OF SALE

MOBILE FUNDRAISING & REWARDS

CUSTOM TECHNOLOGY DEVELOPMENT

PROPRIETARY CONSUMER DATABASE

Differentiator

Fundraising Technology

Donor Rewards

Program

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SUITE OF SERVICES & CAPABILITIES

Digital Donations offers a full suite of services designed to help your

organization solidify your brand and expand your impact. Round out your

marketing strategy with a high-impact, coordinated design, content, and public

relations digital presence. By targeting your ideal client, we can refine and shape

your message for maximum impact. Our commitment to supporting your

organization as it grows will have a positive impact on your bottom line.

BRAND DESIGN

DIGITAL MARKETING & STRATEGY

WEBSITE DESIGN & DEVELOPMENT

MOBILE MARKETING STRATEGIES

MARKETING RESEARCH &

PERFORMANCE ANALYTICS

Differentiator

Proprietary

consumer

database

PR & CONTENT CREATION

CREDIT CARD PROCESSING

CONSUMER PROFILE TARGETING

MEDIA BUYING & PLACEMENT

CONSULTING

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OUR PARTNERS

STRATEGIC PARTNERS

SOME OF OUR CHARITIES

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IN THE NEWS

DIGITAL DONATIONS FORMS STRATEGIC ALLIANCE WITH UNITED CHARITABLE PROGRAMS

DIGITAL DONATIONS LAUNCHES LEARNING CENTER FOR NONPROFIT ORGANIZATIONS

DIGITAL DONATIONS AND SPINDLE, INC. STRATEGIC MARKETING AGREEMENT

PAYMENT ALLIANCE INTERNATIONAL ADDS DIGITAL FUNDRAISING CAPABILITIES TO ATM'S

DIGITAL DONATIONS LAUNCHES CROWDGIV PARTNER REWARDS PROGRAM

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Ready to make a difference?

Call us today to get started 888-705-2220

Digital Donations, Inc.

68 South Service Road Suite 100

Melville, NY 11747

888-705-2220

digitaldonations.org

[email protected]