Connected Experience WEEK 12€¦ · 5/8/2020 · Email [email protected]...
Transcript of Connected Experience WEEK 12€¦ · 5/8/2020 · Email [email protected]...
WEEK 12Connected Experience
FULLY REMOTE TO FULLY INSTORE
AND EVERYTHING IN BETWEEN
Client submits lead via AutoFi from couch
Test drive, paperwork & delivery are all done at client’s home
All other pieces take place in the store as usual, enabled by the AutoFi piece for negotiation and acquisition
Sales consultant builds deal with customer using AutoFi for everything from payment calculation to credit application to F&I product selections
The customer is the channel
HOOKS LINCOLN
CUSTOMER EXPERIENCE
every employee
interaction, from the first contact as a potential
customer to the last interaction…
CUSTOMER EXPERIENCE
every customer
interaction, from the first contact as a potential
customer to the last interaction…
EMPLOYEE
every employee
interaction, from the first contact as a potential
recruit to the last interaction after the end of employment.
Happy Employees
Happy Customers
Happy Shareholders
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In that order
SHARED EXPERIENCES
IT JUST WORKS
THE JOURNEY
Dealership Connection
Trade evaluation
Credit approval
Vehicle configuration
Protection & AccessoriesPayment options
PURCHASE