Connected Consumers - Retail Summit 2016
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Transcript of Connected Consumers - Retail Summit 2016
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Connectedconsumers
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hii’m Tom
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@gizmax#retailsummitcz
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head of digitalresearch
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market research
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why i’m here?
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the current state ofe-commerce
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studies e-commerce for APEKnielsen global connected commerce
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Nielsen Admosphere, TNS Aisa, N=500, 15+, internet population
2011 2012 2013 1/2014 8/2014
33% 37%47% 51%
63% 66%71%
4%
13%
28%31%
35%40%
2015 1/2016
penetration of mobile devices in Czech Republic
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have used a smartphone or tabletto purchase
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use mobile device for price comparison at least occasionally when purchasing in store
29%
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mobile is no longer only opportunity, but a necessity
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if you don’t believe the numbers,believe photos
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2008
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2013
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so how it looks today?
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shoppers today no longer simply go to the nearest store they grab the nearest digital device
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once it was simplesingle channel
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channels operate separately, the customer does not have a seamless shopping experiencemulti channel
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thanks to technology customer purchases, anywhere, anytime and from any device
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omni-channelis the newretail reality
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…to deliver a seamless experience across all channels and all devices
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retail must change that did not end as music industry
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is e-commerce friend or foe?
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showroomingtried by 52% Czechs
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webrooming luxury categories, expensive electronics and furniture
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we discovered the trend of cross-border e-commerce
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global customer bought in the foreign e-shop. looking for authentic foreign brands and a wider range of products
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what about Czechsand payments in e-commerce?
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Bank transfer
Cash on delivery
Card
At the store
Digital payment system 4 %
10 %
25 %
28 %
28 %
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why not card?security and uncertainty
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barriers of e-commerceprefer to be able to examine the products complications in complaint and refund
—
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motivators of e-commerceconvenience, price, time saving,range of products, product reviews,tools (cart, shopping lists)
+
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but what is the greatest value?
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customer no matter in what channel
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the future is amazing ...
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@gizmaxTomas Pflanzer