Connected commuter travel
1
Travel • On average, commuters spend 10 weeks researching holidays • They book an average of 4 months in advance • Short breaks tend to be booked 7 weeks in advance • 58% have booked a last minute holiday • Price, weather and offers are key factors when choosing a destination • 3 in 5 would travel further to an airport to reduce costs • 30% are willing to spend over £1,000 per adult on a holiday • 2 in 3 commuters are planning to holiday in the UK in 2012 • Popular destinations include Scotland (23%), Cornwall (22%) and Wales (19%)
-
Upload
jcdecauxuk -
Category
Marketing
-
view
137 -
download
3
description
Transcript of Connected commuter travel
Travel
• On average, commuters spend 10 weeks researching holidays
• They book an average of 4 months in advance
• Short breaks tend to be booked 7 weeks in advance
• 58% have booked a last minute holiday
• Price, weather and offers are key factors when choosing a destination
• 3 in 5 would travel further to an airport to reduce costs
• 30% are willing to spend over £1,000 per adult on a holiday
• 2 in 3 commuters are planning to holiday in the UK in 2012
• Popular destinations include Scotland (23%), Cornwall (22%) and Wales (19%)