Connect with Home Buyers Through Mobile Discovery

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Connect with Buyers through mobile discovery

Transcript of Connect with Home Buyers Through Mobile Discovery

Connect with Buyers through mobile discovery

Competitive market

Want to control leads

Want to control info

Want to be responsive

Want to broaden their reach

Mobile centric

On-demand mindset

Want personalized relationship

Agent Buyer

Mobile plays a critical role in real estate transactions

2013: Application Specific

Today: Universal

Apps Tracking focus

Anticipates behavior Interrupts (push)

Browsers Content focus

Fulfills need Consumer driven (pull)

Physical Web

Proximity technology has evolved significantly

Simple Direct Access Content. Bluetooth beacons broadcast URLs that are directly accessible by nearby consumers.

Adaptable Easily associate with any thing or place: Parking meters, bus schedules, menus, home features, etc.

Recognizable Universal logo. Universal Broad reach through Google Chrome, Google Nearby, Opera, Mozilla Magnet, and BKON’s PHY.net Scanner.

The Physical Web – “Walk up and use anything.” – Google

The Universality of the Physical Web

Democratize Access – Extend the Physical Web to Mobile Apps

Content Management, Hosting & Distribution The easiest platform to create, distribute, and remotely manage external and hosted content across both apps and browsers.

Access Through Mobile Apps + Browsers Anyone with mobile apps enabled for the Physical Web is able to easily discover nearby information. Content can be differentiated between apps & browsers.

Expand your reach Through mobile apps and browsers, simultaneously

Be Directly Accessible In the moment when a buyer

wants to engage through mobile

Measurable To attribute content effectiveness

throughout the sales cycle

Browsers Apps

Differentiate Provide unique info and insight

exclusive to your properties

Easily Manage Content Control content and engagement

apart from third party app

Gain direct access to the widest audience

1. Place 2. Create Content 3. Access

ContactListing Audio Tour

9:41AM

Any thing, place, experience.

FeaturesInsights Features

9:41AM

Any thing, place, experience.

Value added resellers can build on our platform with enhanced services to target specific verticals. One reseller, SIGGNL, has developed such a platform tailored for realtors.

BKON Connect Reseller: SIGGNL (www.siggnl.com)

Create custom content cards

Choose from multiple templates

Easily organize beacons

Assign content to your beacon(s)

MLS Integration

Content preview

BKON Connect Reseller: SIGGNL (www.siggnl.com)

BKON Connect Reseller: SIGGNL (www.siggnl.com)

Professional design

Delivered seamlessly to smart phone browsers

Add listings or contact cards to your beacon(s)