1. Edouard De Witte RTL Belgium @edewitteCONNECT THE SECOND SCREEN EXPERIENCE

2. CONNECT What for? To engage the viewers during programs & ads breaksTo involve TV viewers & advertisers = ActorsTo strengthen attention degreeTo create an emotional link between viewers & contentsTV Viewers PROXIMITYActive link AdvertisersRTL Channels 3. HOW TO ACCESS 4. CONNECT WITHIN PROGRAMS TimelineChampions League LaunchHawai 5.0Nouvelle Star Top Chef Lamour est dans le prBelgiums Got Talent28Aot2Le pensionnat17SeptembreOctobreNovembreDcembreChampions League Un Dner Presque Parfait Journal 13 h/19 h + MeteoJanvier 2014fvrier 5. FIRST EXPERIENCE RESULTS More than 12 models / templates accessible to TV show Connect Usage since 28/08/2013 (Exclude Club RTL Foot) 160.000 Apps Users 140.000 Desktop Users 480.000 Sessions 610.000 Interactions + 65.000 email 130.000 SSO profils created (430.000 RTL profils) 6. FIRST GAMIFICATION CONNECT Nouvelle Star During the live of Nouvelle Star viewers can participated to the first gamification contest Connect They will have to predict what color each jury will put on a candidate The viewer result is compare with the choose of the jury and a ranking is done How access & use it 7. SNAP TV How access & use it Accessible via smartphone (iOS / Android) Via media app (RTL TVI) or standalone app Process : 1/ Choose the segment (45 seconds) 2/ Change the default title / message 3/ Choose the network and Snap it GeoBlocked Content accessible 72 hours Some TV show can be excluded (Digital Right aggrement)How access & use itPre Launch Dec 2013 8. CONNECT TECHNOLOGY Technology integratedNative iOS & Android ApplicationHTML5 and Responsive (webview for interactivity in apps & desktop)Integration of RTL SSO oAuthPush websocket technologyFingerprint solution 9. INTERACTIVE TV SPOTChannel JingleSpotSpotSpotSpotSpotLast positionShowboxOverlayerTimeline 10. CLUB RTL FOOTLaunch of the Multi-cam application on 17th of September on tablets and smartphones.Access during the match to all videos and match statsChoose the best camera angle during Football matches from the Champions league & Europa League matches.Interactive (Tweet ReTweet - Chat ,,,)28.234 Download